Your Fit Biz, A Marketing Machine (Part 2)
Yesterday we talked about the first steps necessary to take control of your fitness business marketing once-and-for-all.
And they were to:
Step 1: Organize Your “Lists”
and…
Step 2: Build Your Database
NOTE: Contrary to what a lot of internet marketers will tell you, an e-mail list is NOT a database! And a REAL database includes much more information than just online and offline contact information of your contacts. More on this in the “How To NEVER Run Out Of Leads!” report at: http://www.DeepCoreSystem.com
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NOTE: If you don’t want to wait on the e-mail series, you can download the complete “How To Never Run Out Of Leads!” special report with all 6 steps to getting control of your fitness marketing at:
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Step 3: Create Your “Funnel” and Install Contact Capture Systems
Ok, you’ve assembled your ‘lists’ and put them together in a database program.
What’s next?
Well, now you want to install your funnel and contact capture systems.
In the Deep Core Fitness Marketing System we share done-for-you tools and templates for installing rock-solid Contact Capture Systems in your business. And we spend a lot of time on how to train the use of them all the way through your organization to eliminate any ‘leaks in the system’.
After that is complete, it’s time to install your first “funnel” campaign.
We also call this a Prospect-To-Client Conversion Campaign and we take time to review an entire outline of what’s included in a good one, walk you through set-up, and help you get it running strong.
As I talked about earlier, just putting THIS system in place and getting it running right will make a DRAMATIC impact on the success of all your marketing and ultimately your bottom line.
What is a funnel campaign?
It’s simply a sequenced marketing campaign, that you simply ‘tag’ to a prospect. The campaign does all the work and heavy lifting of ‘pre-selling’ your services for you.
So the funnel campaign literally takes a cold prospect, and TRANSFORMS them into a red-hot-eager-to-buy new client!
Yes, good marketing done right is in fact…
…that POWERFUL!
Step 4: Launch External Marketing
There are LOTS of media you can use to get your message to market, and to keep things simple we teach folks in the Deep Core System program how to get the low-cost, high-impact ones up and running first.
Many folks get lazy and think that just going right to the high investment media is the answer to all their problems.
Not so!
Learning how to get the simple ones up and running first will save you a LOT of money and help you tweak your USP, message, and offers just right before you invest a significant amount of working capital here.
The simple external marketing strategies we teach are:
- Strategic Alliances
- Publicity
- Print Advertising
There is quite a bit to talk about with getting these 3 right, and to do it justice I won’t attempt to put it all in an e-mail.
Download the “How To NEVER Run Out Of Leads!” special report and audio CD for an in-depth analysis on how to drive your ‘external’ marketing (and a whole lot more) at:
http://www.DeepCoreSystem.com
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I’ll be back Monday with the final 2 more steps to regaining control of marketing your fitness business.
But If you don’t want to wait on the e-mail series, you can download the complete “How To Never Run Out Of Leads!” special report and audio CD at:
http://www.DeepCoreSystem.com
To your success,
Sean
P.S. We’re holding a special 60-minute webinar next Wednesday at 1pm EST to go into great depth on how to take full control of your fitness marketing with a complete SYSTEM and coaching program that’s walks you through the process. Get full details when you download the “How To NEVER Run Out Of Leads Report” and audio CD now at:
Tags: fitness business marketing, Fitness Marketing, How To Get More Clients