Your Fit Biz, A Marketing Machine? (Part 1)
We’ve been talking the last few days about the PROBLEMS every fitness business owner faces with their marketing.
So, let’s switch gears now and talk about the flip side…
…SOLUTIONS!
There are 6 steps to regaining control of your marketing (and therefore business) success.
And I’m going to review them all in a 3 part e-mail series for you.
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NOTE: If you don’t want to wait on the e-mail series, you can download the complete “How To Never Run Out Of Leads!” special report and audio CD at:
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Step 1: Organize Your “Lists”
It’s very hard to do any marketing at all, without lists of people to market to!
And even if you have a brand new company, believe it or not you already do have a list of people to talk to- so it’s important you assemble those groups of people into
lists right from the start.
There are 5 lists that you should start off with assembling and they are:
- Active Clients and Customers (you can sub-categorize these as we talked about earlier)
- Inactive Clients and Customers (which you can also sub-categorize)
- Prospects (which is all the people who have expressed an interest in your services at some point, but have not yet made a purchase)
- Referral Sources (which includes business associates and contacts, Strategic Alliance Partners, Chamber of Commerce Members you know, and others)
- Publicity Contacts (which includes contacts from your local media like TV, radio, newspaper, magazines, etc.).
What I mean when I say “assemble your lists” is pull all the sticky notes, paper files, e-mail lists, etc., that you have together in ONE place.
Put them into digital format (a program like Microsoft Excel) and then clean them up.
Make sure you get everyone’s full contact information including full name, e-mail address, mailing address, phone numbers, and the like.
If you’ve got other data on these contacts like their birthday, spouse’s name, names of their children, etc., then even better!
Pull it all together and get it organized into a digital file.
Step 2: Build Your Database
Alright, after you’ve assembled your lists it’s time to organize your contacts into a database.
There are many programs that you can use to do this.
The very basic option is Microsoft Excel, but we recommend (and offer a coaching program which walks
you through exactly how to get it done) the ACT! Software as a great place to start.
ACT! is the program I originally was referred to and created my first database on back in the day.
We used it successfully for several years, before making the leap to a much more robust program that offers more in terms of marketing automation.
After you’ve pulled together all your contacts into lists and imported them into a database, you’ll be well served to continue gathering as much information as you can about your “Active Clients” and adding that info to your database.
This can be done in a simple with surveys and interviews.
Why is it important that you do this?
Well, the better data you have on your Active Clients,
the better you can profile them to go find more people just like them to market to!
And doing good research will almost always uncover a ton of previously ‘hidden’ opportunity in terms of
discovering additional products and services that your customers have a need for or want, uncovering great referral opportunities that are right under your nose, and much, much more.
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I’ll be back tomorrow with 2 more steps to regaining control of marketing your fitness business.
But If you don’t want to wait on the e-mail series, you can download the complete “How To Never Run Out Of Leads!” special report and audio CD at:
To your success,
Sean
P.S. We’re holding a special 60-minute webinar next Wednesday at 1pm EST to go into great depth on how to take full control of your fitness marketing with a complete SYSTEM and coaching program that’s walks you through the process. Get full details when you download the “How To NEVER Run Out Of Leads Report” and audio CD at:
Tags: Fitness Marketing, fitness marketing plan, How To Get More Clients