This makes prospects buy your fitness services
At the risk of sounding overly dramatic, the truth is you may never read a more valuable email than this…
==> This Makes Prospects Buy Your Fitness Services <==
If you believe your fitness services can truly help people solve their problems or achieve their goals, then you have a moral obligation to do the best you can to influence and persuade them to take action…to buy…from you.
You are obligated to do everything you can (ethically) to channel their desire for that solution in your direction.
Because if you don’t, the prospect will either buy from a lower quality provider (not getting the help she needs) or do nothing at all (not getting the help she needs).
So if you can look yourself in the mirror and honestly say you believe you have the best solution, then it’s your responsibility to market and sell it effectively.
Does that make sense to you?
I hope so, because when you take this mindset, it gives you real clarity and an urgent sense of purpose. It makes it obvious why you must be evangelical in your marketing and outreach.
And it frees you from any emotional baggage about selling your services.
You rise above “salesperson” and become an “ambassador of health and fitness.”
But even with this level of moral commitment and obligation to enthusiastically promoting your services, there is one more element you must incorporate into your marketing in order to compel people to take action - to buy your services.
There must be a deadline (urgency based in fear of loss).
Last week Sean and I were doing a consultation with Platinum Member Clint Howard. Clint was telling us about a mailing he just did to test a new 3-step direct mail campaign.
He received zero calls from letters #1 and #2. But then the third “final notice” letter hit, driving home the hard deadline for taking advantage of the offer. And clients started rolling in before the offer expired.
Deadlines RADICALLY improve response. And that’s why you must use them.
Not as some sort of cheesy manipulative tactic, but as a method for compelling people to take action on their own behalf. Because, and this is really important…
…people will act with conviction and urgency moreso when they fear loss, than when they desire gain.
Sure, they know they need your services, but they’ll procrastinate - they’ll rationalize and justify inaction when the primary psychological driver is gain.
But when there is a real threat of losing out on something (i.e. your special offer), the urgency to act is dramatically heightened.
To sum up, here’s how to get prospects to buy:
1. Provide THE best service.
2. Believe it is THE best.
3. Be evangelical about spreading the news.
4. Make compelling offers.
5. Use a deadline or scarcity (fear of loss outpulls desire for gain)
Speaking of deadlines, here’s one you need to be aware of.
==> Thursday July 31st (two days from now) <==
That’s when the Early Bird Discount ends for our NPE Mega-Training Workshop.
The interest in this kind of event, where actual work ON your business will occur (rather than just another “expert-of-the-month-pitch-fest”) is VERY high. And because of that, seats are filling up fast.
To get the whole story (and powerful advance training), watch the videos here:
http://www.FitBizBlueprint.com
And then take action on your own behalf before the deadline date (Thursday, July 31st).
Make it a great day,
Eric Ruth
NPE, LLC
P.S. Urgency in your marketing is critical to overcoming inertia (the tendency for objects at rest to stay at rest - remember that from physics class?). Use urgency - not as manipulation - but as a mechanism for getting prospects to take action on their own behalf - to avail themselves of the solution you provide - the best solution. If you truly believe in what you’re offering, then it’s your moral obligation.
We know the NPE Mega-Training Workshop will be a watershed event for those in attendance. It will be THE thing that guarantees 2009 will be your best year ever in the fitness industry. So we’re using both real urgency to drive the early bird discount deadline, and real scarcity - because there are only 150 total seats available, and more than half of those are taken
already.
So go here now to get the full story, the 5-video training series, and to grab your seat before the early bird deadline:
http://www.FitBizBlueprint.com
Tags: fitness business plan, Fitness Marketing