The Power Of “Giving Back”
Sean & Ken McCarthy
Eric and I just got back late yesterday from a weekend trip to Chicago.
We were attending a conference on Internet marketing called “The System”.
It’s a big event done yearly by Ken McCarthy, who is known as the “grandfather” of Internet marketing.
Both Eric and I own several books and home-study courses by Ken, but this was the first time we actually got to hear him speak and meet in person.
Why were we so pumped about this?
Because Ken is famous for a lot of things, but most of all he’s the guy who brought “Direct Response” marketing to the internet back in the early-mid 90’s.
ALL the top marketers in the country are now, or have been at one time, students of Ken.
He’s a great teacher.
And reminds me more of a college professor than anything else.
You’ll NEVER hear the guy talking a bunch of hype.
And he’s known for being “anti-establishment”.
He doesn’t get caught up in all the “guru-worship” nonsense like so many folks out there today.
He’s just a good guy, with a wealth of information to share, who’s passionate about ‘giving back’ to the world.
Rare these days. And incredibly refreshing.
We’re on the same page with Ken’s philosophy over here at NPE, and hope you are too in your business.
How much have you “given back” to your community so far this year?
How much revenue has your business donated to a charity that means something to you?
If you went through our Gold Rush program this winter, then you’ve already seen the great power “giving back” can have for you both personally and professionally.
I don’t have the final total, but I believe our students raised collectively well of $50K in charity donations from Gold Rush this year.
In just a few days Eric and I will be announcing how we plan to “give back” to the community in a big way this year.
And a special *LIVE* event we’ll be hosting with a percentage of the proceeds going straight to one of our favorite charities- the Wounded Warrior Project.
It’s an organization that supports our troops who’ve given so much for us and this great country.
More details to follow later in the week.
Regards,
Sean
P.S. “Giving Back” is something we can all do more of. And if you haven’t done so yet this year. It doesn’t have to be a financial donation, it can simply be a donation of your time. And if you don’t have an organization that you prefer to give to, check out one of our favorites here:
http://www.woundedwarriorproject.org/
Tags: Fitness Marketing, internet marketing, ken mccarthy, sean greeley