THE Litmus Test Of Fit-Biz Success
You hear lots of dollar figures tossed about by various folks in the industry…
five figures, six figures, seven figures.
Dollars are a good measuring stick of ’success’ - but not THE measuring stick.
There is but one REAL litmus test of ’success’.
Here it is…
Are you making a measurable difference in your client’s lives…and your own?
Lots of fitness professionals are making a difference in their client’s lives - really helping clients get measurable results that dramatically improve the quality of their lives.
But very few fitness professionals - a tiny fraction - are improving their own lives at the same time.
Here’s what I mean…
If you got a phone call from a friend today inviting you and your spouse/significant other to go away on a special two-week vacation to Australia NEXT WEEK, could you:
1. Afford to go: do you have enough in the kitty right now to afford the trip of a lifetime at the drop of a hat?
2. Be able to go: would your fit-biz run smoothly and correctly in your absence - all details handled seamlessly - so when you return it was like you had never been gone?
You may think this is an unrealistic exercise and not even worth your consideration because you plan your
vacations well in advance…
…but is it really?
I’ve put a pretty face on this, but consider the ugly side.
What if, God forbid, something were to happen to your health right now?
1. Would you be able to afford the time away from work?
2. Would your biz run smoothly and seamlessly in your absence?
Yesterday I turned 42 years old.
Age has a way of clarifying things.
I don’t ever want to miss out on special opportunities to experience life, or be held hostage by circumstance because I wasn’t prepared.
Great opportunity could present itself today - and I want to be able to capitalize.
Or great tragedy could occur today - and I want to be able to not only cope, but weather it, survive it and bounce back.
I’m not trying to be a bummer - to rain on your parade.
All I’m trying to do is get you thinking about where you are right now - HONESTLY - and evaluate if you are where you want to be.
A ’successful’ biz is not just about profits and resources in the bank - it’s about a sustainable biz that can weather a storm.
It’s about a SYSTEMS-DRIVEN biz that can run smoothly and seamlessly even in your absence.
It’s about a biz that not only pays you well, but provides real security.
Because, I assure you, the only REAL security is that which you create.
I know this is a heavy topic, but it’s one you must consider sooner rather than later.
Most folks, fitness professionals included, are living ‘paycheck to paycheck’ - day to day.
And when you live like that - you live at significant risk.
The way to stop living that way is to focus your efforts and energies to working ON your biz, rather than IN your biz.
You’ve probably heard that hundreds of times. And you probably intellectually appreciate its importance.
But you don’t really know HOW to do THAT.
And you’re not alone. The vast majority of fit-biz owners are in the same boat.
That’s why so many (thousands) are visiting http://www.DuplicationCode.com to discover how to stop being a slave to their fitness business and finally get the freedom they deserve.
I encourage you to do the same. Sean wrote a powerful Special Report (not a thinly veiled sales ‘pitch’) you can get right now that illustrates HOW to work on your business.
And you can listen to 7 fit-biz owners who have literally transformed their biz and their life by following the DUPLICATOR system.
On many levels ’success’ is very subjective. It can be different for different people.
But one thing’s for certain…we ALL want to be free of worry and sleepless nights, and we ALL want to be able to really live life to its fullest.
So get the report and audio CD, and if you want more information about DUPLICATOR, we’ll be doing a live Webinar next week.
http://www.DuplicationCode.com
Wishing you tremendous success,
Eric Ruth


