It’s from a studio owner we’ve been working with for about a year now.

She’s come a LONG way in a VERY short period of time, and she presented on stage for the Member of the Year contest in Boston.

Her name is Shana Ross and she owns Shana Ross Fitness in Houston, TX.

Shana has achieved quite a bit of business success since opening her new studio.

In fact, she has 81 clients on the books and has brought in a little over $225K in just 12 months.

But more than that, she’s CHANGING LIVES.

And isn’t that why we all got into this business in the first place?

As Shana said in her presentation, “There is nothing better than at the end of the day, having someone come into your office and say ‘you’ve changed my life’.”

And I couldn’t have said it any better myself.

I invite you to take a few minutes today and watch the video of her presentation. Then get your hands on the giant 106 pg. “swipe file” of materials each of the finalists sent in for the Member Of The Year contest (tons of sales letters, ads, newsletters, and other profit-producing client-generating tools). All that we ask is you make a small donation to one of our favorite charity’s - the Wounded Warrior Project.

Donate whatever amount your comfortable, $25, $50, or $100… it all goes toward a great cause.

Just click one of the links below, and you’ll be directed to an order form to complete your donation. Upon submission you’ll be taken right to the download page of the big swipe file.

Click here to donate $25 to the Wounded Warrior Project and get the 106 pg. swipe file

Click here to donate $50 to the Wounded Warrior Project and get the 106 pg. swipe file

Click here to donate $100 to the Wounded Warrior Project and get the 106 pg. swipe file

Here’s another incentive for you to GIVE BIG!

Everyone who donates a $100 will be put into a drawing for a 1hr. consult with Eric and I (value $800 and not currently for sale anywhere else at this time because we’re too slammed to offer it!). Drawing will be done next week, so this is your LAST chance to get in the drawing. Winner will be notified via e-mail. There are just a handful of folks who’ve given $100, so right now your odds are pretty good of winning.

So click on those links, support a great cause, and get your hands on a tremendous book of fitness business tools and inspiration from all our our Member of the Year finalists!

Have a great weekend,
Sean

P.S.f you haven’t registered for next weeks PUBLIC SPEAKING PROFITS webinar, then I invite you to do so now at:

http://www.FitBizGoldRush.com

When you register, you’ll also get your hands on some more great fitness marketing tools you can model and read all about how Eric and I put on a seminar in his community club house. Check it out at:

http://www.FitBizGoldRush.com

Have you downloaded Eric’s new report on “How To Put Butts In Seats At Your Next Fitness Workshop, Seminar, Or Presentation”?

If not, I encourage you to get on over to the website and grab your copy at:

http://www.FitBizGoldRush.com

Inside your report you discover:

* How to put the magical ’secret sauce’ into your marketing campaign that 99 out of 100 fitness professionals get wrong every time (pg.14-15)

* Forgetting to do this…is the kiss of death to your marketing campaign (pg.16)

* Revealed and Analyzed: The postcards, flyer, and web site “squeeze page” that produced 52 attendees for a local health and fitness seminar in just 17 days…on a shoestring budget (pg.6-11)

* Discover the potent ‘positioning’ secret that allowed me to overcome skepticism and doubt… resulting in a ’standing room only’ seminar (pg.13)

* The secret to ‘thinking like a marketer’ that separates winning campaigns from losers (pg.5)

* This one sentence (appearing on each marketing tool I’ll show you), can double your response… leave it out at your own risk (pg.17)

* And much, much more!

Again, simply follow the link to grab this report now (with absolutely no charge or obligation):

http://www.FitBizGoldRush.com

To Your Success,
Sean Greeley

P.S. We also hosting a special “Public Speaking Profits” webinar next Wednesday, at 3pm EST which you can register for at the site. Join us to get ’squared away’ for the biggest time of the year in the fitness industry:

http://www.FitBizGoldRush.com

Today I want to talk to you about how to promise BIG health and fitness results to your prospects, without setting off their B.S. radar.

After all, it’s likely your potential prospects will have tried and failed to lose weight in the past… And now you’re promising they can lose “25lbs in 12 weeks” - Yeah right, they’re not going to fall for that one again…

…Even though what you say is absolutely true. How are they to know, how do you make them believe in you and your services?

It goes without saying that when prospects believe in you, they buy from you. So this knowledge is essential.

On the back page of this month’s Fitness Marketing Letter there is an article on the very subject entitled - “What Is Belief” - It comes courtesy of the book “Breakthrough Advertising” by master copywriter Eugene Schwartz and is a MUST-read for anyone actively marketing their fitness business.

As Eugene is far more qualified than myself to teach you on the subject, I will let you read the article for yourself; however here’s a little teaser:

“If you channel the tremendous force behind his or her beliefs, either in content or direction, behind only one claim, no matter how small, then that one fully believed claim will sell more goods than all the half questioned promises your competitors can write for all the rest of their days.”

Again, you can read the whole article on the back page of August’s Fitness Marketing Letter, with commentary from our own master copywriter Eric.

Be sure not to miss it!

If you’ve yet to subscribe to the fitness industry’s most valuable newsletter then now’s the time to do so, and take advantage of your 30 Day Trial Run…

…We’ll send you the Fitness Marketing Newsletter, Audio Success CD of the month AND 6 BONUS reports absolutely F.R.E.E. take one whole month to sample the goodies and if you’re not convinced being an NPE Gold member kicks more butt than a four legged Van Damme you can simply cancel your subscription - no questions asked.

Become a NPE Gold member and claim your F.R.E.E. newsletter, CD and BONUSES now at:

http://www.NPEGold.com

Adios!

Sean Greeley

P.S. Also in this months letter: 3 valuable lessons on success, how to get clients with endorsement marketing campaigns, where’s first, how the open-ended question
changed my life, door hanger marketing, success secrets from an internet marketing expert, contest winners AND much, much more!

Get all of that F.R.E.E. with your Gold membership 30 Day Trial Run by clicking the link below now. Not bad, not bad at all:

http://www.NPEGold.com

Hope you had a great weekend.

Eric, Dick, and I are all home after a trip to Canada for some business.

Nice and cool up there, and gotta say I’m missing it after stepping back into the North Carolina heat wave.

I should’ve had more pictures, but here’s a quick one from the airport with NPE member John Wheeler and his key staff members Terra and Sophie. John recently got in on our Deep Core™ class, and after getting a taste of what NPE has to offer… he called up wanting more! So we met to discuss how we can best help him and his 20 clubs grow to the next level. Looks like we’ll be doing some work together and we’re all excited about the opportunities this presents.

Anyway, enough about that, the show must go on, so let’s get back to talking about you and your fitness business.

I recently had a call with NPE Platinum member Chris Hill…

…Now Chris is a kick butt studio owner, and everything he touches turns to gold. But, there’s something “odd” about Chris’s situation that always gets me thinking…

…You see there are millions of companies across America who have been making the same amount of profit year-in-and-year-out for God knows how many years.

It’s as if these companies are “stuck” in limbo. Their growth (and therefore their profit) has plateaued and it looks like they’re happy for it to stay that way (or at least don’t know what to do to get it going up again).

And yet, for the last two years that Chris has been an NPE member he’s NEVER had a month lower than the last. That is to say he is always making more and more money year-in-and-year-out.

So, what’s the difference between these companies who have got their profit “stuck” and the successful Mr. Chris Hill?

For the record, Chris doesn’t have his own dollar bill printing press (as far as I’m aware).

And no, Chris doesn’t own shares in the oil companies… although he is securing some “mineral rights” on land at the moment.

So, want to hear Chris’s secret to success? Well you can when you listen into the recording of the call I had with him on this month’s NPE Gold Audio Success CD available at:

http://www.NPEgold.com

When you do you’ll also discover…

* How Chris transitioned himself from a personal trainer working 24/7 to a business owner working 24 whenever the heck he feels like it!

* One of the first things you need to have in place within your fitness business to ensure success.

* Why Chris wishes he could have kicked himself in the butt five years ago, and NOT waited to make the one business decision we always keep telling you about. Do this today and it will double, even triple your free time.

* How to streamline your marketing campaign with the one tool every single fitness professional MUST now be using if they really want to move up to the next level.

* How Chris blew-up his business with public speaking and what crucial speaking tool adds structure to your talk and makes it a comfortable, not a terrifying experience.

* How to reach more people - although not everyone wants to come to the gym, and not everyone can afford private training - everyone wants to be fit and healthy, and you can reach them too by “widening your net.”

* And much, much more!

…You see Chris is the guest interviewee on July’s NPE Gold Audio Success CD of the month, and so he has “fessed up” on some of his major player growth and profit strategies that you too can implement in your fitness business, and grow just like Chris has.

By the way, Chris is now planning his very own, brand spanking new 10,000sq/ft facility - that’s how good the systems and keys to success he reveals are.

So, wanna learn more about what Chris knows on running and growing a successful fitness business?

Great, then get over to the site below and listen to Chris’s complete interview for F.R.E.E. when you take advantage of the NPE Gold 30-Day Trial offer at:

http://www.NPEgold.com

To your success,

Sean Greeley

P.S. The interview I did with Chris will only be available for 4 more days… then we’re moving onto next month’s issue  and this goes back into the NPE vault. So make sure you get on this right away by grabbing your F.R.E.E. 30-day NPE Gold Trial at:

http://www.NPEgold.com

If you’ve been sitting on the sidelines during our 30% off FREEDOM SALE, I want to remind you that everything ends at 3pm EST today.

EVERYTHING we’ve got… including some products and programs you may not have even seen before… are all on sale now at:

http://www.NPEFreedomSale.com

Here’s what Gold Plus Member Brad Scott has to say about this BIG EVENT:

“Yesterday I received a postcard in the mail talking about Freedom sale being held by NPE. I was initially excited by what I saw an anxiously awaited the unveiling of what I knew would be a great opportunity.

Notice I said opportunity. Like many of you I have been making plans to take advantage of some of the great courses offered by Eric and Sean such as AUTO-CLOSER and DUPLICATOR, but my timing was always a little off due to personal road blocks. So I was extremely excited about this opportunity to get the courses I wanted at a great discounted rate. But once I clicked on the link provided and saw all the great packages and deals available…

…I FREAKED OUT!

NPE, this is a truly wonderful site. Great work! I hooked up my AUTO-CLOSER and my DUPLICATOR that I have been waiting for so long, but when I checked out.

BAM-I was hit right between the eyes!

I cannot even describe the amazement I saw appearing before me. Talk about a great opportunity. I am not even going to ruin the surprise. You must see this for yourself.

Once you see all the great offers, you too will freak out. In fact, if you walk away from this opportunity empty handed, you must be a freak yourself. If you feel nothing on this site is worth your investment, you better ask somebody and quickly.

Personally, I must recommend the following:
- AUTO-CLOSER
- DUPLICATOR
- GOLD RUSH
- Small Group Coaching
- Strategic Alliance Marketing
- Fitness Advertising
- Advanced Lead Generation
- Direct Mail Marketing

All of the products are spectacular; these are just my personal favorites. And once again, prepare yourself to be blown away.

For you members new to NPE, consider this Christmas. Because it feels that way to me.”

-Brad Scott, Sport and Life Fitness, Melbourne, FL

Thanks Brad for your kind words, and it’s the success of great members like you that continues to inspire us to what we do.

Get on over the FREEDOM SALE site and see what Brad’s talking about… and take advantage of the 30% discount… before the clock strikes 3pm today.

This is a SPECIAL EVENT that will not be offered again this year.

Best Regards,
Sean

P.S. All the fitness marketing, sales, and management systems, tools, and coaching you need to reach your goals in 2008 and beyond… at an unheard of 30% discount. Check it out before everything ends of 3pm EST today at:

http://www.NPEFreedomSale.com

I don’t know about you, but we’re all ready for the weekend over here.

It’s been a crazy week here in the NPE office with the launch of our new Deep Core Fitness Marketing System.

The program sold out in record time, and yesterday the phone and e-mails just didn’t stop from folks wanting to get into the class.

I’ll tell you the reason why we have to limit the number of students we work with in each class- it’s because coaching takes a lot of work to do it right!

And we’re committed to doing everything we can to ensure our programs do NOT get watered down.

We take time with each and every student (both in our group classes and private consultations) to ensure they get the best results possible with our programs.

You know it to be true in your fitness business and it’s the same in ours- good coaching makes ALL the difference.

But if you didn’t make the cut on Wednesday, here’s how to you can still get full access to the entire program and pre-register for the next class we teach live in September- details at:

http://www.GetDeepCoreNow.com

We’re all going to rest up over the weekend here, but next week we’ll be back to share some exciting new videos Eric and I have been recording with you.

It’s a 5-part business training series we’ve decided to give away to our entire list called the “BLUEPRINT”.

And that’s right- we’re GIVING it to you.

More details to come on Monday.

Have a great weekend,
Sean

Hope you had a great weekend.

Weather was perfect here in North Carolina, and we pretty much chilled out resting up for busy week coming up ahead.

*******************************************************
NOTE: If you haven’t downloaded the Deep Core Fitness Marketing Secrets “How To Never Run Out Of Leads!” Report make sure you do so today.

You’ll get full details on how to attend the special webinar we’re holding on the entire Deep Core System, this Wednesday at 1pm EST.

Having coached hundreds of fitness professionals to success with our Auto-Closer sales system, and Duplicator management programs I can’t tell you how excited I am to finally share this new program with everyone.

It will be the COMPLETE marketing SYSTEM you’ve always wanted… that nobody has ever given you until now.

Details at:

http://www.DeepCoreSystem.com

*******************************************************
Alright, let’s review the steps we’ve covered so far in how to turn your fitness business into a marketing machine:

Step 1: Organize Your “Lists”

Step 2: Build Your Database

Step 3: Create Your “Funnel” and Install Contact Capture Systems

Step 4: Launch External Marketing

Let’s dig into the final 2 steps required to take control of your marketing once-and-for-all:

Step 5: Commit to Ongoing Follow-up Marketing

Once you get good Lead Generation Marketing Systems working for you- and your Contact Capture Systems and Funnel Campaigns are working just right- it’s time to dig into how to take your Internal Marketing to the next level.

Internal Marketing refers to all the “Follow-Up” activities you do to continue converting prospects to clients.

And also re-sell, up-sell, and cross-sell your existing Active Clients.

Follow-up Marketing also serves the purpose of stimulating ongoing referrals from your customers and systemizes the process of capturing testimonials and success stories as well.

Chances are you’ve probably heard about the power of these things before - like sending an e-mail to your list every week, or sending an offline print newsletter to your list every month.

But most people have no clue how to do these activities effectively, nor how to systemize and automate the process so that it happens on auto-pilot for you each and every time (so you don’t have to waste hours trying to figure it out and try and re-invent the wheel every single time).

We teach you all about how to do this, plus give you templates, tools, and models to put-it-all-together in the Deep Core System.

When you finally learn how to do it right, it’s VERY easy and a whole lot of fun to do because the results are so instant you can’t help but get excited about the power good Internal Marketing has on your success.

Step 6: Plan, Tracking, and Review

Alright, we’ve covered quite a bit so far on assembling lists, building your database, installing contact capture systems and a marketing funnel, external marketing, and internal marketing.

What’s left?

Well the most important thing of all, and that’s learning how to put it all together to get maximum results!

Listen, there a lot of marketing books out there. And chances are you’ve heard about many of these things before.

But how many are you using?

Why haven’t you put it all together?

What’s keeping you from getting it set-up and working right for YOUR business once-and-for-all?

I’ll tell you exactly the problem. It’s that nobody has ever shown you how to pull it all together in a comprehensive marketing plan, and then shown you the steps and given you the tools to you need get these systems installed and ‘tweaked’ just right to be successful!

And frankly, THAT’s the reason why we’ve put the entire Deep Core Fitness Marketing System together. To break
each of these components and steps down into a paint-by-numbers program that ANYONE can follow and be successful with.

But getting these systems up and running is just one piece of the puzzle, the key to your continued success (and therefore business security) is learning how to track key marketing ‘metrics’ every month, and then knowing how to evaluate your numbers to make good business decisions that ensure you continue growing as fast as possible in achieving your goals.

THAT’s the focus on the final lesson in the Deep Core System, and we go into great depth (and experience) on what works and more importantly what doesn’t work here.

*******************************************************
Download the “How To NEVER Run Out Of Leads!” special report and audio CD for an in-depth analysis on how to drive your entire fitness business marketing (and a whole lot more) at:

http://www.DeepCoreSystem.com
****************************************************

Ok, we’ve reviewed the 6 steps, what’s left?

What other “surprises” have we got to share with you?

We’re saving those for Wednesday’s special webinar which you’ll get registration info for when you download the report and audio CD at:

http://www.DeepCoreSystem.com

To your success,
Sean

P.S. This Wednesday at 1pm EST we’re holding a special 60-minute tell-all webinar on how to take full control of your fitness marketing with a complete SYSTEM and coaching program that’s walks you through the process. Get full details when you download the “How To NEVER Run Out Of Leads Report” and audio CD now at:

http://www.DeepCoreSystem.com

P.P.S. Fitness Businesses with a complete marketing system in place don’t complain about how ‘tough’ the economy is - they ‘clean up’ while everyone else is scrambling to try and stay alive. Which end of the spectrum are you operating from right now?

Get educated and step up your game now at:

http://www.DeepCoreSystem.com