I don’t know if you’ve been watching the Olympic Trials the last several weeks, but I have and all I can say is…

…I’m PUMPED!

Several national and world records have already been set through just the trails.

Tyson Gay’s 9.68 second 100m run was just incredible..

And both Michael Phelps and Katie Hoff’s swimming records set in the 400 IM were equally as impressive.

And let’s not forget Dara Torres… setting new swimming records… at age 41!

How do these athletes do it?

What’s their secret?

If you follow their stories closely, as I do, you’ll find each of them attribute their success to ONE key principle.

And the principle works for them just as well as it works for you and me.

You can use it in to smash records of your own in your fitness business- like having your biggest month in sales, or having over 100 clients on your list - whatever you want.

Sound interesting? All is revealed in the July 2008 issue of the NPE Fitness Marketing Letter available at:

http://www.NPEGold.com

When you read this month’s FML newsletter you’ll also discover…

* What a world famous realtor called Ida “The Hurricane” Terbet can teach you about how to be a success in the fitness industry.

* 3 Key Strategic Questions that will help you save time, effort and money.

* How to avoid the herd mentality - “If you follow the herd, they’ll lead you straight to the slaughter.”

* Why there’s no crying at NPE, even when everything that can go wrong does go wrong. You can be dealing with sh*t all day and still come up smelling like roses when you adopt this winners mentality.

* How to ride the wave of success, right through the “recession”.

* How Aussie fit pro Rick Isaac is killing it down under (closed $73,720 in the last four months) and why he swears by the power of systemization. Good on ya mate!

* Plus blogging secrets from internet marketing expert Lynn VanDyke, the “RRRR” efficiency formula taught to Dick “The Master” Chilton by his old army captain, the fitness marketing laboratory explosive exhibit analysis column and much, much more!

Not a bad issue we’ve put together if I do say so myself, right?

Get your hands on it for F.R.E.E. when you test-drive NPE Gold (along with the 6 bonus reports and audio we’ve giving away) at:

http://www.NPEGold.com

Have a great weekend,

Sean Greeley

P.S. Also revealed in this issue is a marketing secret so powerful, Eric is willing to steal from his own wife! Shameful!

P.P.S. This month’s issue of FML is available for just 8 more days. Get it now (along with the 6 bonus reports and audio we’ve giving away) at http://www.NPEGold.com

Are you ready for the holiday?

I know I am. After a busy couple weeks here, we’re all looking forward to a few days off.

Not sure what your plans are, but hope you get to enjoy some good times with friends and family to celebrate our nations Independence Day.

You know, the fourth of July is NOT just about barbeque’s, pool parties, and fireworks.

It’s about the day we declared that we will seize our freedom, and said ’stuff it’ to the British.

I think too many Americans forget their history, and don’t appreciate just how fortunate we are because of the price our forefathers paid just a couple hundred years ago.

FREEDOM and INDEPENDENCE are big words.

And they’re not to be thrown around lightly.

Thankfully you don’t have to fight the royal navy or the redcoats to claim yours in today’s world.

You just have to build a business, the right way, to support your personal and professional goals.

Over the last couple weeks Eric and I have recorded an entire video training course on how to do just that in the fitness industry.

And we’re calling it the BLUEPRINT.

You may have gotten the postcard we sent out last week about it.

If you haven’t signed up to check out these videos yet,
get on over to:

http://www.FitBizBlueprint.com

The first video is all about how to set ‘ambitiously realistic’ goals for your business.

And I know you’ll benefit from watching this.

To your success,
Sean

P.S. Do you have your goals written down, and up on your wall? A lot of people talk about this, but very few do it. Nor do they have any clue how to do it right when it comes to building a business (which is different from achieving a strength or fitness goal). See what I mean at:

http://www.FitBizBlueprint.com

I don’t know about you, but we’re all ready for the weekend over here.

It’s been a crazy week here in the NPE office with the launch of our new Deep Core Fitness Marketing System.

The program sold out in record time, and yesterday the phone and e-mails just didn’t stop from folks wanting to get into the class.

I’ll tell you the reason why we have to limit the number of students we work with in each class- it’s because coaching takes a lot of work to do it right!

And we’re committed to doing everything we can to ensure our programs do NOT get watered down.

We take time with each and every student (both in our group classes and private consultations) to ensure they get the best results possible with our programs.

You know it to be true in your fitness business and it’s the same in ours- good coaching makes ALL the difference.

But if you didn’t make the cut on Wednesday, here’s how to you can still get full access to the entire program and pre-register for the next class we teach live in September- details at:

http://www.GetDeepCoreNow.com

We’re all going to rest up over the weekend here, but next week we’ll be back to share some exciting new videos Eric and I have been recording with you.

It’s a 5-part business training series we’ve decided to give away to our entire list called the “BLUEPRINT”.

And that’s right- we’re GIVING it to you.

More details to come on Monday.

Have a great weekend,
Sean

Hope you had a great weekend.

Weather was perfect here in North Carolina, and we pretty much chilled out resting up for busy week coming up ahead.

*******************************************************
NOTE: If you haven’t downloaded the Deep Core Fitness Marketing Secrets “How To Never Run Out Of Leads!” Report make sure you do so today.

You’ll get full details on how to attend the special webinar we’re holding on the entire Deep Core System, this Wednesday at 1pm EST.

Having coached hundreds of fitness professionals to success with our Auto-Closer sales system, and Duplicator management programs I can’t tell you how excited I am to finally share this new program with everyone.

It will be the COMPLETE marketing SYSTEM you’ve always wanted… that nobody has ever given you until now.

Details at:

http://www.DeepCoreSystem.com

*******************************************************
Alright, let’s review the steps we’ve covered so far in how to turn your fitness business into a marketing machine:

Step 1: Organize Your “Lists”

Step 2: Build Your Database

Step 3: Create Your “Funnel” and Install Contact Capture Systems

Step 4: Launch External Marketing

Let’s dig into the final 2 steps required to take control of your marketing once-and-for-all:

Step 5: Commit to Ongoing Follow-up Marketing

Once you get good Lead Generation Marketing Systems working for you- and your Contact Capture Systems and Funnel Campaigns are working just right- it’s time to dig into how to take your Internal Marketing to the next level.

Internal Marketing refers to all the “Follow-Up” activities you do to continue converting prospects to clients.

And also re-sell, up-sell, and cross-sell your existing Active Clients.

Follow-up Marketing also serves the purpose of stimulating ongoing referrals from your customers and systemizes the process of capturing testimonials and success stories as well.

Chances are you’ve probably heard about the power of these things before - like sending an e-mail to your list every week, or sending an offline print newsletter to your list every month.

But most people have no clue how to do these activities effectively, nor how to systemize and automate the process so that it happens on auto-pilot for you each and every time (so you don’t have to waste hours trying to figure it out and try and re-invent the wheel every single time).

We teach you all about how to do this, plus give you templates, tools, and models to put-it-all-together in the Deep Core System.

When you finally learn how to do it right, it’s VERY easy and a whole lot of fun to do because the results are so instant you can’t help but get excited about the power good Internal Marketing has on your success.

Step 6: Plan, Tracking, and Review

Alright, we’ve covered quite a bit so far on assembling lists, building your database, installing contact capture systems and a marketing funnel, external marketing, and internal marketing.

What’s left?

Well the most important thing of all, and that’s learning how to put it all together to get maximum results!

Listen, there a lot of marketing books out there. And chances are you’ve heard about many of these things before.

But how many are you using?

Why haven’t you put it all together?

What’s keeping you from getting it set-up and working right for YOUR business once-and-for-all?

I’ll tell you exactly the problem. It’s that nobody has ever shown you how to pull it all together in a comprehensive marketing plan, and then shown you the steps and given you the tools to you need get these systems installed and ‘tweaked’ just right to be successful!

And frankly, THAT’s the reason why we’ve put the entire Deep Core Fitness Marketing System together. To break
each of these components and steps down into a paint-by-numbers program that ANYONE can follow and be successful with.

But getting these systems up and running is just one piece of the puzzle, the key to your continued success (and therefore business security) is learning how to track key marketing ‘metrics’ every month, and then knowing how to evaluate your numbers to make good business decisions that ensure you continue growing as fast as possible in achieving your goals.

THAT’s the focus on the final lesson in the Deep Core System, and we go into great depth (and experience) on what works and more importantly what doesn’t work here.

*******************************************************
Download the “How To NEVER Run Out Of Leads!” special report and audio CD for an in-depth analysis on how to drive your entire fitness business marketing (and a whole lot more) at:

http://www.DeepCoreSystem.com
****************************************************

Ok, we’ve reviewed the 6 steps, what’s left?

What other “surprises” have we got to share with you?

We’re saving those for Wednesday’s special webinar which you’ll get registration info for when you download the report and audio CD at:

http://www.DeepCoreSystem.com

To your success,
Sean

P.S. This Wednesday at 1pm EST we’re holding a special 60-minute tell-all webinar on how to take full control of your fitness marketing with a complete SYSTEM and coaching program that’s walks you through the process. Get full details when you download the “How To NEVER Run Out Of Leads Report” and audio CD now at:

http://www.DeepCoreSystem.com

P.P.S. Fitness Businesses with a complete marketing system in place don’t complain about how ‘tough’ the economy is - they ‘clean up’ while everyone else is scrambling to try and stay alive. Which end of the spectrum are you operating from right now?

Get educated and step up your game now at:

http://www.DeepCoreSystem.com

Yesterday we talked about the first steps necessary to take control of your fitness business marketing once-and-for-all.

And they were to:

Step 1: Organize Your “Lists”

and…

Step 2: Build Your Database

NOTE: Contrary to what a lot of internet marketers will tell you, an e-mail list is NOT a database! And a REAL database includes much more information than just online and offline contact information of your contacts. More on this in the “How To NEVER Run Out Of Leads!” report at: http://www.DeepCoreSystem.com

******************************************************
NOTE: If you don’t want to wait on the e-mail series, you can download the complete “How To Never Run Out Of Leads!” special report with all 6 steps to getting control of your fitness marketing at:

http://www.DeepCoreSystem.com

******************************************************

Step 3: Create Your “Funnel” and Install Contact Capture Systems

Ok, you’ve assembled your ‘lists’ and put them together in a database program.

What’s next?

Well, now you want to install your funnel and contact capture systems.

In the Deep Core Fitness Marketing System we share done-for-you tools and templates for installing rock-solid Contact Capture Systems in your business. And we spend a lot of time on how to train the use of them all the way through your organization to eliminate any ‘leaks in the system’.

After that is complete, it’s time to install your first “funnel” campaign.

We also call this a Prospect-To-Client Conversion Campaign and we take time to review an entire outline of what’s included in a good one, walk you through set-up, and help you get it running strong.

As I talked about earlier, just putting THIS system in place and getting it running right will make a DRAMATIC impact on the success of all your marketing and ultimately your bottom line.

What is a funnel campaign?

It’s simply a sequenced marketing campaign, that you simply ‘tag’ to a prospect. The campaign does all the work and heavy lifting of ‘pre-selling’ your services for you.

So the funnel campaign literally takes a cold prospect, and TRANSFORMS them into a red-hot-eager-to-buy new client!

Yes, good marketing done right is in fact…

…that POWERFUL!

Step 4: Launch External Marketing

There are LOTS of media you can use to get your message to market, and to keep things simple we teach folks in the Deep Core System program how to get the low-cost, high-impact ones up and running first.

Many folks get lazy and think that just going right to the high investment media is the answer to all their problems.

Not so!

Learning how to get the simple ones up and running first will save you a LOT of money and help you tweak your USP, message, and offers just right before you invest a significant amount of working capital here.

The simple external marketing strategies we teach are:

- Strategic Alliances

- Publicity

- Print Advertising

There is quite a bit to talk about with getting these 3 right, and to do it justice I won’t attempt to put it all in an e-mail.

Download the “How To NEVER Run Out Of Leads!” special report and audio CD for an in-depth analysis on how to drive your ‘external’ marketing (and a whole lot more) at:

http://www.DeepCoreSystem.com
****************************************************

I’ll be back Monday with the final 2 more steps to regaining control of marketing your fitness business.

But If you don’t want to wait on the e-mail series, you can download the complete “How To Never Run Out Of Leads!” special report and audio CD at:

http://www.DeepCoreSystem.com

To your success,
Sean

P.S. We’re holding a special 60-minute webinar next Wednesday at 1pm EST to go into great depth on how to take full control of your fitness marketing with a complete SYSTEM and coaching program that’s walks you through the process. Get full details when you download the “How To NEVER Run Out Of Leads Report” and audio CD now at:

http://www.DeepCoreSystem.com

We’ve been talking the last few days about the PROBLEMS every fitness business owner faces with their marketing.

So, let’s switch gears now and talk about the flip side…

…SOLUTIONS!

There are 6 steps to regaining control of your marketing (and therefore business) success.

And I’m going to review them all in a 3 part e-mail series for you.

******************************************************
NOTE: If you don’t want to wait on the e-mail series, you can download the complete “How To Never Run Out Of Leads!” special report and audio CD at:

http://www.DeepCoreSystem.com

******************************************************

Step 1: Organize Your “Lists”

It’s very hard to do any marketing at all, without lists of people to market to!

And even if you have a brand new company, believe it or not you already do have a list of people to talk to- so it’s important you assemble those groups of people into
lists right from the start.

There are 5 lists that you should start off with assembling and they are:

- Active Clients and Customers (you can sub-categorize these as we talked about earlier)

- Inactive Clients and Customers (which you can also sub-categorize)

- Prospects (which is all the people who have expressed an interest in your services at some point, but have not yet made a purchase)

- Referral Sources (which includes business associates and contacts, Strategic Alliance Partners, Chamber of Commerce Members you know, and others)

- Publicity Contacts (which includes contacts from your local media like TV, radio, newspaper, magazines, etc.).

What I mean when I say “assemble your lists” is pull all the sticky notes, paper files, e-mail lists, etc., that you have together in ONE place.

Put them into digital format (a program like Microsoft Excel) and then clean them up.

Make sure you get everyone’s full contact information including full name, e-mail address, mailing address, phone numbers, and the like.

If you’ve got other data on these contacts like their birthday, spouse’s name, names of their children, etc., then even better!
Pull it all together and get it organized into a digital file.
Step 2: Build Your Database

Alright, after you’ve assembled your lists it’s time to organize your contacts into a database.

There are many programs that you can use to do this.
The very basic option is Microsoft Excel, but we recommend (and offer a coaching program which walks
you through exactly how to get it done) the ACT! Software as a great place to start.

ACT! is the program I originally was referred to and created my first database on back in the day.

We used it successfully for several years, before making the leap to a much more robust program that offers more in terms of marketing automation.

After you’ve pulled together all your contacts into lists and imported them into a database, you’ll be well served to continue gathering as much information as you can about your “Active Clients” and adding that info to your database.

This can be done in a simple with surveys and interviews.

Why is it important that you do this?

Well, the better data you have on your Active Clients,
the better you can profile them to go find more people just like them to market to!

And doing good research will almost always uncover a ton of previously ‘hidden’ opportunity in terms of
discovering additional products and services that your customers have a need for or want, uncovering great referral opportunities that are right under your nose, and much, much more.

****************************************************

I’ll be back tomorrow with 2 more steps to regaining control of marketing your fitness business.

But If you don’t want to wait on the e-mail series, you can download the complete “How To Never Run Out Of Leads!” special report and audio CD at:

http://www.DeepCoreSystem.com

To your success,
Sean

P.S. We’re holding a special 60-minute webinar next Wednesday at 1pm EST to go into great depth on how to take full control of your fitness marketing with a complete SYSTEM and coaching program that’s walks you through the process. Get full details when you download the “How To NEVER Run Out Of Leads Report” and audio CD at:

http://www.DeepCoreSystem.com

A lot of folks talk about it, but very few “get it.”

What am I referring to?

I’m talking about the process of reaching ‘CRITICAL MASS’ in your fitness business.

CRITICAL MASS is a term used to describe “the existence of sufficient momentum in a system such that the momentum becomes self-sustaining and fuels further growth.”

It’s the place where your fitness business is totally booked out with clients, and you’ve got a waiting list 2 months deep to get into your facility.

You’re HOT… and everybody wants to work with you.

New business becomes totally fueled by word-of-mouth referrals, and your “buzz.”

This is the place that EVERY business wants to get to.

But very few understand HOW to do it.

Some think it’s not real.

Some think it’s ‘magic’.

Truth is, it’s the correct application of a SYSTEM.

And learning everything you can about that SYSTEM should be your #1 goal as a business owner.

In my new 13pg fitness marketing report I’m giving away the key principles and SYSTEM you need to follow in order to make this happen.

The report is called: Deep Core Fitness Marketing Secrets: “How To NEVER Run Out Of Leads!” and you can grab your copy now at:

http://www.DeepCoreSystem.com

We’re also giving away a companion audio CD, complimentary to the first 1000 people who request it.

As of now, over half of them are gone.

Make sure and request yours today at:

http://www.DeepCoreSystem.com

To your success,
Sean

P.S. Any hack can have a good month here and there, and it isn’t THAT hard to get a little success with your marketing every now and then. But what VERY few folks have ever learned about, is how to install a SYSTEM to ensure it happens month-in-and-month-out on auto-pilot. You’ll learn all about how to make this happen in the new Deep Core Fitness Marketing report at:

http://www.DeepCoreSystem.com

It’s Friday so let’s keep things light today.

If you’re a basketball fan like I am, then you were up late last night watching the Celtics take it to the Lakers.

What a comeback!

I think it might be a record for a finals game.

Whether you’re a Celtics fan or not, you’ve gotta love the heart that Paul Pierce puts into the game.

He’s played like a true champion all season.

Anyway, back to your fitness business.

Here’s question we get on a regular basis over here from fitness professionals and studio owners:

“I’m sick and tired of running my business month-to-month. And I’m ready to get serious about building a rock-solid business, once-and-for-all. But…

…What should I fix FIRST?”

And I’ll tell you, that question doesn’t have an easy one-size-fits-all answer.

But there definitely are things you SHOULD be checking in on and trying to address first.

And I’ve covered that (and shared a few stories about how we helped many of the top fitness business owners when they were ‘making a turnaround’) in our new report:

Deep Core Fitness Marketing Secrets:
“How To NEVER Run Out of Leads!”

It’s posted online at:

http://www.DeepCoreSystem.com

The answer is NOT what you would think.

And if you’re interested in learning more about it, I encourage you to download the report, print it out, and give it a read over the weekend.

You can also grab your copy of the companion audio CD we’ve recorded to go with the report, which you’ll find complete details on as soon as you download the report.

http://www.DeepCoreSystem.com

Have a great weekend,
Sean

P.S. Yesterday we had a top fitness business owner in town for a consulting day. And you know what we spent the majority of our day focusing on? The same ‘fixes’ I’ve talked about on the first page of the report. These ‘fixes’ work whether you’re trying to make a turnaround, or just want to take what you’ve got to the ‘next level’. And they are NOT what you would think.

http://www.DeepCoreSystem.com

Hope you’ve recovered from the holiday weekend.

I spent the first part of the weekend in Phoenix
meeting with a key business partner of ours.

Then got home late Sunday, and spent Monday playing horseshoes and eating some great BBQ at Eric’s house.

Hope you got to spend some quality time with your friends and family as well.

Life’s too short to not take some downtime.

And if you’re overdue, I encourage you to plan a few days off soon.

You can’t work yourself day-in-day-out forever.

And frankly that’s not a healthy, nor effective way to grow your business.

Alright, I’ll get right to the point this morning.

You’ve heard of the Dream 100, right?

If not, then let me bring you up to speed…

The “Dream 100″ is strategy talked about by many marketers which basically means to:

“Make a consistent and constant effort to secure the business of your top 100 ideal customers.”

It’s a VERY powerful concept and strategy that is known by many, but used by few.

Why?

I think for most it’s because they either:

A) Don’t know how to really do it

B) Have no plan of how to implement it

C) Don’t know how integrate this strategy with everything else they’re already currently doing to grow their fitness biz.

D) Do it once, get little to no results, and think it doesn’t work so they give up… going onto the next “shiny thing” they hope will magically save their business and help them get more clients.

Sounds kinda like the clients you see struggle over and over again with their fitness goals, right?

Same thing here.

Putting the Dream 100 strategy to work for you is NOT a difficult thing to do.

And frankly it’s one of the easiest low-cost marketing strategies to implement, when you get a good system of how to do it and block the time to get it done.

If you’re lazy, can’t really help you there.

But if you just need a simple plan and system for getting this going then I recommend you read a book called “The Ultimate Sales Machine” by Chet Holmes.

It’s a great book, easy read, and in his book Chet breaks into down implementation of the Dream 100 strategy into just 6 simple steps.

I’ll tell you that it’s NOT rocket science, and anyone can do this.

If you don’t have the book, we’re giving away the executive summary right now when you complete our survey at:

http://www.NPEMemberSurvey.com

We’ve had this (and 4 other book summaries we’re giving away) up online for a week now and will be taking it down for non-members after this Friday.

So if you haven’t completed the survey yet and grabbed your copy of the book summary, make sure you get on this pronto.

Building relationships with your Dream 100 takes some effort, work, and patience on your part.

But when done right, it can catapult your business to warp speed like nobody’s business.

So if you’re in this thing for the long haul, then take the time to read up on this and get it going in your biz.

It’s all there and yours for the taking!

Best Regards,
Sean

P.S. We’re taking down the survey and gifts for non-members after Friday. Make sure you get on over and grab your copy of the “The Ultimate Sales Machine” summary and the 4 others we’re giving away at:

http://www.NPEMemberSurvey.com