Got a great video to share with you today.

It was sent in to us by VIP Member Coach R.B. Berry, from Dare To Be Fit Studio, in Oceanside, CA.

You may have heard me talk a couple weeks ago about Coach Berry being the KING of social proof.

Well, would you like to see how Coach Berry combines social proof marketing with powerful public speaking for a 1-2 fitness marketing punch?

Watch some video of Coach making a presentation live on stage during a community wide seminar and you’ll see how it’s done.

There is some GREAT stuff you can model and use in your upcoming New Year’s marketing campaigns here.

Use it!

To your success,
Sean

P.S. With the social proof and public speaking marketing combo, Coach Berry has become a true ‘local celebrity’. And not only is his business extremely successful, but he is loved and respected by all. Coach absolutely ‘makes a difference’ in the lives others, and you’ll see how his audience reacts and responds to that in his presentation.

P.P.S. As everyone gears up for 2009, we’ve had a ton of requests for info-packs on our done-for-you area-exclusive fitness marketing tools. If you haven’t requested yours yet, then get on over and do so at:

http://www.NPEvip.com

Colm, Brandy, Eric, Wes, and Christina at Thanksgiving Dinner

Wes, Eric, Sean, Colm, Christina celebrating Thanksgiving at Eric & Brandy

Hope you’ve had a great Thanksgiving holiday.

We all enjoyed a good day off yesterday, and Christina and I celebrated Thanksgiving dinner with Eric & Brandy at their house.

Unfortunately Eric’s Mom got sick, so his parents couldn’t make the trip, but Eric’s 95-years-young grandfather came out all the way from Charlotte to join us.

Wes Ruth (Eric’s grandad) is a former Navy pilot and is by FAR the sharpest 95 year old I’ve ever met.

My grandad is 98 and still going strong, but I think if they were to wrestle, I would have to give the advantage to Wes no contest!

Anyway, there are several things I’m thankful for this Thanksgiving holiday…

I am thankful that in this economy I have put in the time and effort to learn marketing, sales, and management skills that will help our companies and our members clients not only survive this economy but THRIVE in it!

I’m thankful that we’ve been able to share tremendous fitness business development systems, tools, and coaching with all our members and while others are struggling right now… our members continue to have their BEST MONTHS EVER!

And I’m thankful that as we continue to grow as a company over here, we’ve attracted even more great people to join our programs and “RISE UP” to new levels of achievement and success in their businesses (and therefore their lives).

Over the past month, we’ve welcomed 24 new VIP members into our AREA-EXCLUSIVE membership program. And over the next 3, 6, and 12 months these folks will all make massive LEAPS in their personal and professional growth, breaking through barriers they never thought possible.

In just the next few weeks, we now have 11 interviews lined up with more folks that want to make the leap into our top VIP program.

If you’re not on that list yet, then I encourage you to request an no-obligation info-pack and get all the details at:

http://www.NPEvip.com

Then get back to enjoying some more time off this wonderful holiday weekend with those you care about.

Best Regards,
Sean

P.S. Congrats go out to Platinum member Tony Maslan, who sent me this quick e-mail yesterday:

“Hey guys.  Just wanted to send you a quick note to wish you a Happy Thanksgiving. Thanks for all your help this year.  Something I would like to share with you is with today’s deposit we broke the $500K mark for gross sales for the year so far! Thanks again for all your support in reaching my BHAG goal for the year and have a great holiday!”

Tony Maslan
Custom Fit Personal Training
Evansville, IN

Learn how Tony’s reaching his BHAG goals with our VIP area-exclusive tools at:

http://www.NPEvip.com

Hope you’re having a great Friday.

I’m writing to let you know that today is your LAST CHANCE to register for this year’s GOLD RUSH class.

We’re shutting things down at 5pm EST today at:

http://www.GetGoldRush.com

After having taught this system to hundreds of fitness professionals, studio, and health club owners the past couple years I’ll tell you that there is no greater opportunity to capitalize on the New Year’s fitness rush then by running the GOLD RUSH health & fitness seminar marketing system.

Last year we had folks generating anywhere from $8-35K+ from their events. A few even much, much more.

And what’s even more impressive than the number of new clients they were able to generate, and the revenue they were able to bring in, is the PERSONAL GROWTH they achieved by being pushed outside their ‘comfort zone’.

You know not enough people address this, and you won’t find it talked about in any big marketing “get ‘rich’ tomorrow” circles, but the truth is that massive growth in your business is ALWAYS reflective of the personal growth you make.

If you’ve watched any of the videos we’ve shared over the past couple weeks from our Member of the Year contest finalists, you heard it mentioned throughout every single presentation that was made.

Taking steps, outside your comfort zone, and putting yourself into a group, program, and environment where you will be PUSHED and held ACCOUNTABLE for your actions is how you make success happen.

And when you make a commitment and investment in your growth like that, watch out because the results will be impressive to say the least.

You see it all the time with your fitness clients.

We see it all the time with our business clients.

It’s the FORUMLA that works.

SYSTEMS + TOOLS + COACHING = SUCCESS

Always has. Always will.

Eric and I would love to help you start off 2009 with a big bang, and we invite you to join us (and all the other top fit biz owners we work with) in joining this years GOLD RUSH class at:

http://www.GetGoldRush.com

Just make sure you complete registration by end of day today. We’re shutting things down at 5pm EST today. Class starts next week.

To your success,
Sean

P.S. The past couple years we’ve taught this class we’ve started mid-December. Things are beginning MUCH earlier this year, because based on feedback from our previous groups we wanted to give everyone more type to pull everything together and do it just right (no last minute rushing). We’re gonna walk through this thing step-by-step, giving you just what you need to focus on next, to have the most successful event possible. We’ve also upgraded the tools SIGNIFICANTLY for this year. All in all, it will be the best GOLD RUSH class we’ve ever done. And I hope you make the decision to join us. Read all the details at:

http://www.GetGoldRush.com

It’s from a studio owner we’ve been working with for about a year now.

She’s come a LONG way in a VERY short period of time, and she presented on stage for the Member of the Year contest in Boston.

Her name is Shana Ross and she owns Shana Ross Fitness in Houston, TX.

Shana has achieved quite a bit of business success since opening her new studio.

In fact, she has 81 clients on the books and has brought in a little over $225K in just 12 months.

But more than that, she’s CHANGING LIVES.

And isn’t that why we all got into this business in the first place?

As Shana said in her presentation, “There is nothing better than at the end of the day, having someone come into your office and say ‘you’ve changed my life’.”

And I couldn’t have said it any better myself.

I invite you to take a few minutes today and watch the video of her presentation. Then get your hands on the giant 106 pg. “swipe file” of materials each of the finalists sent in for the Member Of The Year contest (tons of sales letters, ads, newsletters, and other profit-producing client-generating tools). All that we ask is you make a small donation to one of our favorite charity’s - the Wounded Warrior Project.

Donate whatever amount your comfortable, $25, $50, or $100… it all goes toward a great cause.

Just click one of the links below, and you’ll be directed to an order form to complete your donation. Upon submission you’ll be taken right to the download page of the big swipe file.

Click here to donate $25 to the Wounded Warrior Project and get the 106 pg. swipe file

Click here to donate $50 to the Wounded Warrior Project and get the 106 pg. swipe file

Click here to donate $100 to the Wounded Warrior Project and get the 106 pg. swipe file

Here’s another incentive for you to GIVE BIG!

Everyone who donates a $100 will be put into a drawing for a 1hr. consult with Eric and I (value $800 and not currently for sale anywhere else at this time because we’re too slammed to offer it!). Drawing will be done next week, so this is your LAST chance to get in the drawing. Winner will be notified via e-mail. There are just a handful of folks who’ve given $100, so right now your odds are pretty good of winning.

So click on those links, support a great cause, and get your hands on a tremendous book of fitness business tools and inspiration from all our our Member of the Year finalists!

Have a great weekend,
Sean

P.S.f you haven’t registered for next weeks PUBLIC SPEAKING PROFITS webinar, then I invite you to do so now at:

http://www.FitBizGoldRush.com

When you register, you’ll also get your hands on some more great fitness marketing tools you can model and read all about how Eric and I put on a seminar in his community club house. Check it out at:

http://www.FitBizGoldRush.com

Have you downloaded Eric’s new report on “How To Put Butts In Seats At Your Next Fitness Workshop, Seminar, Or Presentation”?

If not, I encourage you to get on over to the website and grab your copy at:

http://www.FitBizGoldRush.com

Inside your report you discover:

* How to put the magical ’secret sauce’ into your marketing campaign that 99 out of 100 fitness professionals get wrong every time (pg.14-15)

* Forgetting to do this…is the kiss of death to your marketing campaign (pg.16)

* Revealed and Analyzed: The postcards, flyer, and web site “squeeze page” that produced 52 attendees for a local health and fitness seminar in just 17 days…on a shoestring budget (pg.6-11)

* Discover the potent ‘positioning’ secret that allowed me to overcome skepticism and doubt… resulting in a ’standing room only’ seminar (pg.13)

* The secret to ‘thinking like a marketer’ that separates winning campaigns from losers (pg.5)

* This one sentence (appearing on each marketing tool I’ll show you), can double your response… leave it out at your own risk (pg.17)

* And much, much more!

Again, simply follow the link to grab this report now (with absolutely no charge or obligation):

http://www.FitBizGoldRush.com

To Your Success,
Sean Greeley

P.S. We also hosting a special “Public Speaking Profits” webinar next Wednesday, at 3pm EST which you can register for at the site. Join us to get ’squared away’ for the biggest time of the year in the fitness industry:

http://www.FitBizGoldRush.com

As a follow-up from our MEGA TRAINING event in Boston, Eric put together a special new report called:

“How To Put Butts In Seats”

we gave everyone who attended MEGA TRAINING a head start on this yesterday, but now they’ve gotten their
hands on it so it’s going public.

Get your copy at:

http://www.FitBizGoldRush.com

Read below for the full story and letter from Eric, then get on over to the site and get your hands on the report pronto!

- Sean

P.S. The sharp fit biz owners and taking action now to capitalize on the BIG opportunities coming with the new year. Do you want to be one of them?

http://www.FitBizGoldRush.com

————–

LETTER FROM ERIC:

First, I want to say “thank you” for coming to the NPE Mega Training Workshop in Boston.

Sean and I were both really happy with the way it went. The atmosphere was electric, everyone was engaged, lots of great questions, lots of great content, and what about those Member of the Year presentations?  Those were absolutely killer.

Conor, Shannon, Mike, Shana and Coach Berry were all outstanding.  Quite a show, eh?

I’ll admit, I’m not the most extroverted guy in the world. And most times, although I love the content, attending seminars and events really drains me.

But not this time. I left Boston feeling really energized - totally pumped up. Seeing a bunch of old friends who I haven’t seen since I spoke at Phil Kaplan’s Forums in ‘05 and ‘06, and meeting the rest of you for the first time in person was pretty thrilling.

Humility aside, I’m proud of the way Sean and I have attracted very SERIOUS business people like you.  More than a couple attendees commented to me that the “class” of people at the Mega Training was unlike any other event they’ve attended.

I couldn’t agree more. We really do have the ‘cream of the crop’ in NPE.  And that’s one of the things that made Boston so stimulating…being around folks of your caliber.

So again, thanks for being there and making the event so memorable.

And by the way, we’re not done yet…there’s two Mega Training follow-up webinars coming up.  You’ll get details on those soon.  For now, be sure to spend time with your materials and do the work in your workbooks - I can’t tell you how much it will serve you in 2009 by preparing NOW to be the dominant (or MORE dominant) player in your local market.

Now, to the campaign I promised you.

During the second session on Saturday I told you about a marketing campaign I created that generated 52 attendees for a little health and fitness seminar right here in my neighborhood.

It was a huge success, and we did it all on a ’shoestring’ budget, in just 17 days.

And in Boston I told you I’d give you the campaign.

Well, I’m gonna do more than that.

I decided to not only give you the marketing tools to model, but also explain WHY they worked so well - so you can be certain you incorporate ALL the little tricks and tactics into your campaigns, and also kinda get a glimpse into how I think when I’m putting together a campaign.

So it’s all contained for you in a PDF download you can grab right now here:

http://www.FitBizGoldRush.com

When you get the PDF, you’ll also be registered for our upcoming GOLD RUSH webinar (no cost).

We told you a little about GOLD RUSH at Mega Training, and you also got to hear all the Member of the Year finalists talk about their GOLD RUSH events, so you probably have a pretty good understanding of just how potent it is.

But what you may not know is that the New Year is the absolute best time to run GOLD RUSH.

So we’re going to be taking a group through the GOLD RUSH training beginning in November. If you want to be part of that, then just attend the webinar for all the details.

Go ahead and grab the PDF download called “Butts In Seats” - and register for GOLD RUSH right here:

http://www.FitBizGoldRush.com

All the best,
Eric Ruth

P.S. Who are you dressing up as for Halloween?  I’ve got the spookiest “melting face” mask that I wear along with overalls, torn plaid shirt and boots and carry a big, bloody cleaver. We light up the front of the house in red, play hillbilly bluegrass and scare the crap out of the kids when they come by.  Brandy gets into the action too. We warn our neighbors who have real little kids beforehand, but the 8 year olds on up absolutely love it.  It’s fright night at the Ruth’s!

Happy Monday.

Hope your week is off to a great start and you’re forging ahead even “when the going gets tough”.

I’m pleased to report my weekend trip to Orlando was fantastic and exactly what was needed to recharge the batteries before the busy and exciting week ahead.

As promised, I’ve posted some pictures from the weekend (and a little more info about my trip) to the blog. So, here they are:

Dick, Kit, Sean, Christina @ Season's 52 celebrating my 31st birthday. This is one of my MANY favorite restaurant's in Orlando.

Outside Quiet Flight surf shop at Universal Studio's "Citywalk". Always saw this and thought it was goofy when we lived in Orlando, now playing tourist this weekend thought we'd give it a shot.

Didn't get any good wakeboarding photos from the weekend (iphone doesn't do 'action photography'), but here's an older one for you. Here I am at the Orlando Watersports Complex doing a trick called the 'back roll'. This is what's called an 'air trick', because you get height from loading and releasing line tension, as opposed to jumping off the wake (or a jump ramp/kicker).

Here I am at the 2001 World Championships in Duisberg, Germany. This photo was taken during my run and I'm doing a trick called a 'half-cab roll', which is basically a trick where you take off backwards, flip and twist, landing forwards again. Not the best quality photo, but all I could dig through and get quickly on my computer this am. I was proud of this competition because I landed every trick in my run and finished 31st in the world. Needed to learn more difficult tricks to rank higher, but I landed every trick I had clean and stood up my run.

Ok, enough about me.

Let’s talk about you.

Two big events happening this week you should know about.

1. Tomorrow afternoon (Tuesday) at 2pm EST Eric and I are hosting a 1-hr open coaching webinar on “How To NEVER Run Out Of Leads!”. We’re calling it the “Fitness Marketing Explosion” webinar, because from the many e-mails we’ve received it’s clear that you guys WANT and NEED more people in front of you right now to grow your biz, so we’re going to show you how to do exactly that on tomorrow’s webinar.

If you have NOT registered yet (and downloaded the report and audio cd we’re giving away) this is your last chance to do so.

Simply follow the link below to register and receive all the details:

http://www.FitnessMarketingExplosion.com

2. MEGA-TRAINING- Our first annual live event is taking place in Boston next Saturday & Sunday and things are looking awesome for the event. Before heading to Orlando for the weekend, I approved final materials for print, plus went through the 13 packages we received for the 2008 NPE Member of the Year Contest. Choosing 5 finalists, out of all the amazing packages and success stories we got, was NOT an easy thing to do. But I’m happy to report that the 5 finalists we choose have absolutely incredible stories, exhibits, and numbers to share. All will be revealed live on stage Saturday night for your viewing and voting pleasure.

If you are NOT coming to MEGA TRAINING, boy you are gonna miss out on one-heck-of-a-show.

But I’m sure we’ll have some good video clips to post to the blog in the following weeks ahead.

Ok, I’m off to our morning staff meeting.

Have a great day.

- Sean

P.S. If you’re a studio or health club owner and need more people in front of you right now to grow your biz, then don’t miss our 1-hr open coaching webinar on “How To NEVER Run Out Of Leads!” taking place tomorrow (Tuesday) at 2pm EST. This is your LAST chance to register (and download the report and audio cd we’re giving away).

Simply follow the link below to register and receive all the details:

http://www.FitnessMarketingExplosion.com

I hope you have time to get down to the cinema this weekend and catch the Cohen Brother’s new movie - “Burn After Reading.”

Two of the main characters played by Frances McDormand and Brad Pitt are fitness professionals who get into a spot of bother after an ex-CIA agent’s memoirs fall into their “knuckleheaded” hands.

No surprise that after  “No Country For Old Men” the movie had a VERY good opening weekend. With an all star line-up including George Clooney and John Malkovich (in addition to Pitt), how could it not?

And that means the fitness industry will be in the public spotlight throughout this whole month. And if your media marketing savvy, you’ll know how to leverage all of this publicity to the benefit of your fitness business.

Such media leverage can turn you into an industry celebrity overnight! Which is why we’ll be discussing this in detail in Sept’s Fitness Marketing Letter - AND I’ll show you an example of how a DOG GROOMER did  the exact same thing - you can take the lessons learned and apply them to your fitness business quite easily.

There is so much opportunity for you to promote your business in the radio, newspapers, online and even through T.V. with effective media marketing - it’s so cheap too and yet very few fit-pro’s are doing it…

…So this month’s FML is pretty much a step-by-step guide for you on how to become a media marketing mogul in quick time - utterly essential reading if you want yet another way to significantly grow your  fitness business.

If you’re already a subscriber, you should have received your issue in the mail.

If for some crazy reason you’re NOT yet getting this every month, get on over and join the club at:

www.NPEGold.com

To Your Success,
Sean Greeley

P.S. Not a subscriber? let me send you this month’s issue absolutely F.R.E.E. for you to examine and enjoy at your leisure and if you’re at all unhappy with the business building information shared in the Fitness Marketing Letter, cancel your “test-run” subscription and pay nothing. Click below for more information:

www.NPEGold.com

Today I want to talk to you about how to promise BIG health and fitness results to your prospects, without setting off their B.S. radar.

After all, it’s likely your potential prospects will have tried and failed to lose weight in the past… And now you’re promising they can lose “25lbs in 12 weeks” - Yeah right, they’re not going to fall for that one again…

…Even though what you say is absolutely true. How are they to know, how do you make them believe in you and your services?

It goes without saying that when prospects believe in you, they buy from you. So this knowledge is essential.

On the back page of this month’s Fitness Marketing Letter there is an article on the very subject entitled - “What Is Belief” - It comes courtesy of the book “Breakthrough Advertising” by master copywriter Eugene Schwartz and is a MUST-read for anyone actively marketing their fitness business.

As Eugene is far more qualified than myself to teach you on the subject, I will let you read the article for yourself; however here’s a little teaser:

“If you channel the tremendous force behind his or her beliefs, either in content or direction, behind only one claim, no matter how small, then that one fully believed claim will sell more goods than all the half questioned promises your competitors can write for all the rest of their days.”

Again, you can read the whole article on the back page of August’s Fitness Marketing Letter, with commentary from our own master copywriter Eric.

Be sure not to miss it!

If you’ve yet to subscribe to the fitness industry’s most valuable newsletter then now’s the time to do so, and take advantage of your 30 Day Trial Run…

…We’ll send you the Fitness Marketing Newsletter, Audio Success CD of the month AND 6 BONUS reports absolutely F.R.E.E. take one whole month to sample the goodies and if you’re not convinced being an NPE Gold member kicks more butt than a four legged Van Damme you can simply cancel your subscription - no questions asked.

Become a NPE Gold member and claim your F.R.E.E. newsletter, CD and BONUSES now at:

http://www.NPEGold.com

Adios!

Sean Greeley

P.S. Also in this months letter: 3 valuable lessons on success, how to get clients with endorsement marketing campaigns, where’s first, how the open-ended question
changed my life, door hanger marketing, success secrets from an internet marketing expert, contest winners AND much, much more!

Get all of that F.R.E.E. with your Gold membership 30 Day Trial Run by clicking the link below now. Not bad, not bad at all:

http://www.NPEGold.com

Hope you had a great weekend.

Eric, Dick, and I are all home after a trip to Canada for some business.

Nice and cool up there, and gotta say I’m missing it after stepping back into the North Carolina heat wave.

I should’ve had more pictures, but here’s a quick one from the airport with NPE member John Wheeler and his key staff members Terra and Sophie. John recently got in on our Deep Core™ class, and after getting a taste of what NPE has to offer… he called up wanting more! So we met to discuss how we can best help him and his 20 clubs grow to the next level. Looks like we’ll be doing some work together and we’re all excited about the opportunities this presents.

Anyway, enough about that, the show must go on, so let’s get back to talking about you and your fitness business.

I recently had a call with NPE Platinum member Chris Hill…

…Now Chris is a kick butt studio owner, and everything he touches turns to gold. But, there’s something “odd” about Chris’s situation that always gets me thinking…

…You see there are millions of companies across America who have been making the same amount of profit year-in-and-year-out for God knows how many years.

It’s as if these companies are “stuck” in limbo. Their growth (and therefore their profit) has plateaued and it looks like they’re happy for it to stay that way (or at least don’t know what to do to get it going up again).

And yet, for the last two years that Chris has been an NPE member he’s NEVER had a month lower than the last. That is to say he is always making more and more money year-in-and-year-out.

So, what’s the difference between these companies who have got their profit “stuck” and the successful Mr. Chris Hill?

For the record, Chris doesn’t have his own dollar bill printing press (as far as I’m aware).

And no, Chris doesn’t own shares in the oil companies… although he is securing some “mineral rights” on land at the moment.

So, want to hear Chris’s secret to success? Well you can when you listen into the recording of the call I had with him on this month’s NPE Gold Audio Success CD available at:

http://www.NPEgold.com

When you do you’ll also discover…

* How Chris transitioned himself from a personal trainer working 24/7 to a business owner working 24 whenever the heck he feels like it!

* One of the first things you need to have in place within your fitness business to ensure success.

* Why Chris wishes he could have kicked himself in the butt five years ago, and NOT waited to make the one business decision we always keep telling you about. Do this today and it will double, even triple your free time.

* How to streamline your marketing campaign with the one tool every single fitness professional MUST now be using if they really want to move up to the next level.

* How Chris blew-up his business with public speaking and what crucial speaking tool adds structure to your talk and makes it a comfortable, not a terrifying experience.

* How to reach more people - although not everyone wants to come to the gym, and not everyone can afford private training - everyone wants to be fit and healthy, and you can reach them too by “widening your net.”

* And much, much more!

…You see Chris is the guest interviewee on July’s NPE Gold Audio Success CD of the month, and so he has “fessed up” on some of his major player growth and profit strategies that you too can implement in your fitness business, and grow just like Chris has.

By the way, Chris is now planning his very own, brand spanking new 10,000sq/ft facility - that’s how good the systems and keys to success he reveals are.

So, wanna learn more about what Chris knows on running and growing a successful fitness business?

Great, then get over to the site below and listen to Chris’s complete interview for F.R.E.E. when you take advantage of the NPE Gold 30-Day Trial offer at:

http://www.NPEgold.com

To your success,

Sean Greeley

P.S. The interview I did with Chris will only be available for 4 more days… then we’re moving onto next month’s issue  and this goes back into the NPE vault. So make sure you get on this right away by grabbing your F.R.E.E. 30-day NPE Gold Trial at:

http://www.NPEgold.com