As a follow-up from our MEGA TRAINING event in Boston, Eric put together a special new report called:

“How To Put Butts In Seats”

we gave everyone who attended MEGA TRAINING a head start on this yesterday, but now they’ve gotten their
hands on it so it’s going public.

Get your copy at:

http://www.FitBizGoldRush.com

Read below for the full story and letter from Eric, then get on over to the site and get your hands on the report pronto!

- Sean

P.S. The sharp fit biz owners and taking action now to capitalize on the BIG opportunities coming with the new year. Do you want to be one of them?

http://www.FitBizGoldRush.com

————–

LETTER FROM ERIC:

First, I want to say “thank you” for coming to the NPE Mega Training Workshop in Boston.

Sean and I were both really happy with the way it went. The atmosphere was electric, everyone was engaged, lots of great questions, lots of great content, and what about those Member of the Year presentations?  Those were absolutely killer.

Conor, Shannon, Mike, Shana and Coach Berry were all outstanding.  Quite a show, eh?

I’ll admit, I’m not the most extroverted guy in the world. And most times, although I love the content, attending seminars and events really drains me.

But not this time. I left Boston feeling really energized - totally pumped up. Seeing a bunch of old friends who I haven’t seen since I spoke at Phil Kaplan’s Forums in ‘05 and ‘06, and meeting the rest of you for the first time in person was pretty thrilling.

Humility aside, I’m proud of the way Sean and I have attracted very SERIOUS business people like you.  More than a couple attendees commented to me that the “class” of people at the Mega Training was unlike any other event they’ve attended.

I couldn’t agree more. We really do have the ‘cream of the crop’ in NPE.  And that’s one of the things that made Boston so stimulating…being around folks of your caliber.

So again, thanks for being there and making the event so memorable.

And by the way, we’re not done yet…there’s two Mega Training follow-up webinars coming up.  You’ll get details on those soon.  For now, be sure to spend time with your materials and do the work in your workbooks - I can’t tell you how much it will serve you in 2009 by preparing NOW to be the dominant (or MORE dominant) player in your local market.

Now, to the campaign I promised you.

During the second session on Saturday I told you about a marketing campaign I created that generated 52 attendees for a little health and fitness seminar right here in my neighborhood.

It was a huge success, and we did it all on a ’shoestring’ budget, in just 17 days.

And in Boston I told you I’d give you the campaign.

Well, I’m gonna do more than that.

I decided to not only give you the marketing tools to model, but also explain WHY they worked so well - so you can be certain you incorporate ALL the little tricks and tactics into your campaigns, and also kinda get a glimpse into how I think when I’m putting together a campaign.

So it’s all contained for you in a PDF download you can grab right now here:

http://www.FitBizGoldRush.com

When you get the PDF, you’ll also be registered for our upcoming GOLD RUSH webinar (no cost).

We told you a little about GOLD RUSH at Mega Training, and you also got to hear all the Member of the Year finalists talk about their GOLD RUSH events, so you probably have a pretty good understanding of just how potent it is.

But what you may not know is that the New Year is the absolute best time to run GOLD RUSH.

So we’re going to be taking a group through the GOLD RUSH training beginning in November. If you want to be part of that, then just attend the webinar for all the details.

Go ahead and grab the PDF download called “Butts In Seats” - and register for GOLD RUSH right here:

http://www.FitBizGoldRush.com

All the best,
Eric Ruth

P.S. Who are you dressing up as for Halloween?  I’ve got the spookiest “melting face” mask that I wear along with overalls, torn plaid shirt and boots and carry a big, bloody cleaver. We light up the front of the house in red, play hillbilly bluegrass and scare the crap out of the kids when they come by.  Brandy gets into the action too. We warn our neighbors who have real little kids beforehand, but the 8 year olds on up absolutely love it.  It’s fright night at the Ruth’s!

I want to tell you about a quick and easy way to get speaking gigs that’ll grow your fitness business.

And it’s not just quick, easy and simple to do…it’s also free.

Hard to beat that.

I imagine you already know just how potent a tactic public speaking can be for generating leads.

What you might not know is that before Sean and I teamed up to form NPE, he ran a large, multi-location personal training business in Orlando.

In just a couple years, he built it up to 650+ clients.

And the bulk of those clients came as a result of little public speaking gigs, seminars and workshops he did.

Sean will be the first to tell you that he definitely wasn’t a captivating public speaker in the early days.  But he was passionate and confident of his ability to educate folks and help them, if he could get them to listen.

It took him some practice, but he pretty quickly nailed down a way to deliver presentations that sell.

And soon enough, every speaking gig yielded lots of new leads and even some instant new clients.

So, true to his nature, Sean documented the entire process in a duplicable system.  Because he’s the kind of guy who doesn’t like to re-create the wheel.  Once he’s got something working, he does it and does it and does it…making just minor tweaks and adjustments to fine tune the system along the way.

And that’s smart.

From that systemization process, he built out the Platform Selling Toolkit, which we now offer in our NPE Web Store (it’s on sale til this Friday at 3pm eastern):

http://www.NPEFreedomSale.com

The Platform Selling Toolkit is an impressive product. It contains lots of great stuff, but two things of particular note:

1. Sean’s “5 Keys To Transforming Your Body” powerpoint presentation, done for you, all the slides are ready for you to personalize and use, and

2. His follow-up conversion email sequence: you plug the leads you generated into this sequence and new clients pop out the other end.

So, with the Platform Selling Toolkit, and the quick and easy way to get gigs I’ll tell you about, you’re all set to really explode your lead-flow and client-flow pretty quickly.

And during the NPE Freedom Sale, we’ve sliced 100 bucks off the PSToolkit price. You can get it for just $86 down by going here and following the simple instructions (be sure to use the special sale code: freedom):

http://www.NPEFreedomSale.com

Get the toolkit (in the “sales” section of the web store), then head on over to:

http://www.meetup.com

Meetup is a very cool free service for locating groups in your local area.  Just punch in your topic of interest and zip code, and it’ll spit out all the local groups.  Then you just shoot off an email to the group administrator, letting them know what you do and what you can offer the group with your interesting, relevant and beneficial presentation (you just use Sean’s “5 Keys” presentation).

It really is that simple.

So get the Platform Selling Toolkit (and anything else you may need) before the sale ends this Friday at 3pm.

http://www.NPEFreedomSale.com

- Eric Ruth

P.S. If you want even more ways to get an endless supply of speaking gigs, you can get the Platform Selling Toolkit + Advanced Public Speaking System bundle. That’s two great products bundled together for even bigger savings. Advanced Public Speaking System comes with lots of strategies for getting speaking gigs and a done-for-you “cold contact” marketing campaign. Just check out the “Special Packages” section of the web store by going here:

http://www.NPEFreedomSale.com