Hope you’ve had a great Thanksgiving holiday.

We all enjoyed a good day off yesterday, and Christina and I celebrated Thanksgiving dinner with Eric & Brandy at their house.

Unfortunately Eric’s Mom got sick, so his parents couldn’t make the trip, but Eric’s 95-years-young grandfather came out all the way from Charlotte to join us.

Wes Ruth (Eric’s grandad) is a former Navy pilot and is by FAR the sharpest 95 year old I’ve ever met.

My grandad is 98 and still going strong, but I think if they were to wrestle, I would have to give the advantage to Wes no contest!

Anyway, there are several things I’m thankful for this Thanksgiving holiday…

I am thankful that in this economy I have put in the time and effort to learn marketing, sales, and management skills that will help our companies and our members clients not only survive this economy but THRIVE in it!

I’m thankful that we’ve been able to share tremendous fitness business development systems, tools, and coaching with all our members and while others are struggling right now… our members continue to have their BEST MONTHS EVER!

And I’m thankful that as we continue to grow as a company over here, we’ve attracted even more great people to join our programs and “RISE UP” to new levels of achievement and success in their businesses (and therefore their lives).

Over the past month, we’ve welcomed 24 new VIP members into our AREA-EXCLUSIVE membership program. And over the next 3, 6, and 12 months these folks will all make massive LEAPS in their personal and professional growth, breaking through barriers they never thought possible.

In just the next few weeks, we now have 11 interviews lined up with more folks that want to make the leap into our top VIP program.

If you’re not on that list yet, then I encourage you to request an no-obligation info-pack and get all the details at:

http://www.NPEvip.com

Then get back to enjoying some more time off this wonderful holiday weekend with those you care about.

Best Regards,
Sean

P.S. Congrats go out to Platinum member Tony Maslan, who sent me this quick e-mail yesterday:

“Hey guys.  Just wanted to send you a quick note to wish you a Happy Thanksgiving. Thanks for all your help this year.  Something I would like to share with you is with today’s deposit we broke the $500K mark for gross sales for the year so far! Thanks again for all your support in reaching my BHAG goal for the year and have a great holiday!”

Tony Maslan
Custom Fit Personal Training
Evansville, IN

Learn how Tony’s reaching his BHAG goals with our VIP area-exclusive tools at:

http://www.NPEvip.com

This video shows you one of the most tried and true marketing tactics of all time. It flat out works. (You’ll see how it worked on Brandy.)

And this particular variation of this reliable tactic is absolutely perfect for your holiday marketing. You can roll it out inexpensively and generate some hot leads immediately.

You’ll like this and be able to use it right now to get more clients.

Happy Thanksgiving,
Eric Ruth

P.S. Also want to say a BIG THANK YOU for being part of NPE and inviting us into your world. Sean and I are tremendously appreciative of you and work hard every day to provide you with all the systems, tools and coaching to, as we say…”explode your fitness business now!”

And we want to publicly thank the men and women of our Armed Services who sacrifice so much for all of us. Many of you contributed to our Wounded Warrior fund raising drive by investing in the NPE Member of the Year “swipe file”. And we raised thousands. Sean and I are going to match, dollar for dollar, what you guys contributed, and we’ll be sending a big, fat check to Wounded Warrior right around the holidays. It’s the least we can do. Freedom isn’t free.

P.P.S. Do you qualify for V.I.P.? Take a look at the map to see if your area is still available, and then request an info-pak if you’re interested in either fitness, nutrition or bootcamp done-for-you systems. Each system is more complete than anyting you can find anywhere else, at any price (including a franchise). And we work with you personally to get you rockin’ and rollin’ in no time flat.

http://www.NPEVIP.com

Hope you’re having a great Friday.

I’m writing to let you know that today is your LAST CHANCE to register for this year’s GOLD RUSH class.

We’re shutting things down at 5pm EST today at:

http://www.GetGoldRush.com

After having taught this system to hundreds of fitness professionals, studio, and health club owners the past couple years I’ll tell you that there is no greater opportunity to capitalize on the New Year’s fitness rush then by running the GOLD RUSH health & fitness seminar marketing system.

Last year we had folks generating anywhere from $8-35K+ from their events. A few even much, much more.

And what’s even more impressive than the number of new clients they were able to generate, and the revenue they were able to bring in, is the PERSONAL GROWTH they achieved by being pushed outside their ‘comfort zone’.

You know not enough people address this, and you won’t find it talked about in any big marketing “get ‘rich’ tomorrow” circles, but the truth is that massive growth in your business is ALWAYS reflective of the personal growth you make.

If you’ve watched any of the videos we’ve shared over the past couple weeks from our Member of the Year contest finalists, you heard it mentioned throughout every single presentation that was made.

Taking steps, outside your comfort zone, and putting yourself into a group, program, and environment where you will be PUSHED and held ACCOUNTABLE for your actions is how you make success happen.

And when you make a commitment and investment in your growth like that, watch out because the results will be impressive to say the least.

You see it all the time with your fitness clients.

We see it all the time with our business clients.

It’s the FORUMLA that works.

SYSTEMS + TOOLS + COACHING = SUCCESS

Always has. Always will.

Eric and I would love to help you start off 2009 with a big bang, and we invite you to join us (and all the other top fit biz owners we work with) in joining this years GOLD RUSH class at:

http://www.GetGoldRush.com

Just make sure you complete registration by end of day today. We’re shutting things down at 5pm EST today. Class starts next week.

To your success,
Sean

P.S. The past couple years we’ve taught this class we’ve started mid-December. Things are beginning MUCH earlier this year, because based on feedback from our previous groups we wanted to give everyone more type to pull everything together and do it just right (no last minute rushing). We’re gonna walk through this thing step-by-step, giving you just what you need to focus on next, to have the most successful event possible. We’ve also upgraded the tools SIGNIFICANTLY for this year. All in all, it will be the best GOLD RUSH class we’ve ever done. And I hope you make the decision to join us. Read all the details at:

http://www.GetGoldRush.com

Out of all the members, clients, and customers we’ve ever had… this guy ‘gets it’ more than anybody else.

And not only goes he ‘get it’, but he does it…

…and a LOT of it!

What am I talking about?

I’m talking about using the power of SOCIAL PROOF in all your marketing.

Coach RB Berry, owner of Dare To Be Fit, in Oceanside California has been an NPE member since the very beginning.

And let me say this again so it’s clear, NOBODY does a better job of using social proof in their marketing than Coach Berry.

Coach consistently sends us samples of postcards, ads, videos, events, and more where he ’showcases’ the results his clients are getting and leverages them to grow his business.

And the results his clients get are VERY impressive.

Heck when you showcase client success stories and results like these, you can do just about everything else WRONG in your marketing… and STILL bring new clients by the dozens.

During our Member of The Year contest finals in Boston,MA Coach put on one heck of a show sharing with everyone how he’s built his business by showcasing  social proof… and speaking to large groups all over his community.

Check out the video of his presentation and get some tips on how you can do the same at:

http://www.netprofitexplosion.com

During his presentation Coach also shared some numbers on both new clients and revenue he’s been able to bring into his studio from his public speaking events, and if I shared them with you in this e-mail you probably wouldn’t believe me. So go listen to Coach tell you for himself at:

http://www.netprofitexplosion.com

To your success,
Sean

P.S. If you want to learn more about the system Coach Berry has been using to pack the house for multiple community wide seminars, and tips on how to maximize conversion of all attendees to hungry and eager prospects ready to do business with YOU then join us on tomorrow’s Public Speaking Profits webinar taking place at 3pm EST. Last chance to register at:

http://www.FitBizGoldRush.com

P.P.S. Eric and I just want to say THANK YOU again to Coach Berry for all that he continues to do in ‘giving back’ to both his community and ours. He’s someone we both respect and admire greatly. And as you’ll see in his video, Coach is truly loved by all. Thank you Coach for all that you do!.

Well Eric, Christina and I got back late last night from St. Louis.

We were there attending the Dan Kennedy Info-Summit and it was a great event.

Not only did we learn a ton and have several successful meetings over the trip, but we presented our story Friday morning to the packed house and then on Sunday afternoon were awarded “Info-Marketers of The Year”.

This is a tremendous honor, and one which we are proud to receive.

Dan Kennedy and Bill Glazer have pioneered everything in the Info-Marketing world… and are ‘godfathers’ of the industry today.

To receive their award for the #1 Info-Marketing company of the year just incredible.

What does this mean to you?

Well it’s just more validation that by being a customer and member of NPE, you are running with the ‘best of the best’.

And I’ll tell you what, if you thought 2008 was a killer year for our company, wait til you see what we’ve got in store for 2009!

Ok, the second thing I want to remind you of this morning is to be sure and register to attend our “Public Speaking Profits” webinar on Wednesday at 3pm EST.

Registration is at:

http://www.FitBizGoldRush.com

We’ve got a ton of content planned to give-away for the call, and we’ll be covering everything you need to do in order to capitalize on the New Year’s opportunity fast approaching.

Listen, we’re now just 7 weeks away from the BIGGEST seasonal event of the year in the fitness industry.

Join us on Wednesday’s webinar and learn how to position yourself to make the most of it!

http://www.FitBizGoldRush.com

To your success,
Sean

Got a great story to share with you today.

It’s from a studio owner we’ve been working with for about a year now.

She’s come a LONG way in a VERY short period of time, and she presented on stage for the Member of the Year contest in Boston.

Her name is Shana Ross and she owns Shana Ross Fitness in Houston, TX.

Shana has achieved quite a bit of business success since opening her new studio.

In fact, she has 81 clients on the books and has brought in a little over $225K in just 12 months.

But more than that, she’s CHANGING LIVES.

And isn’t that why we all got into this business in the first place?

As Shana said in her presentation, “There is nothing better than at the end of the day, having someone come into your office and say ‘you’ve changed my life’.”

And I couldn’t have said it any better myself.

I invite you to take a few minutes today and watch the video of her presentation. Then get your hands on the giant 106 pg. “swipe file” of materials each of the finalists sent in for the Member Of The Year contest (tons of sales letters, ads, newsletters, and other profit-producing client-generating tools). All that we ask is you make a small donation to one of our favorite charity’s - the Wounded Warrior Project.

Donate whatever amount your comfortable, $25, $50, or $100… it all goes toward a great cause.

Just click one of the links below, and you’ll be directed to an order form to complete your donation. Upon submission you’ll be taken right to the download page of the big swipe file.

Click here to donate $25 to the Wounded Warrior Project and get the 106 pg. swipe file

Click here to donate $50 to the Wounded Warrior Project and get the 106 pg. swipe file

Click here to donate $100 to the Wounded Warrior Project and get the 106 pg. swipe file

Here’s another incentive for you to GIVE BIG!

Everyone who donates a $100 will be put into a drawing for a 1hr. consult with Eric and I (value $800 and not currently for sale anywhere else at this time because we’re too slammed to offer it!). Drawing will be done next week, so this is your LAST chance to get in the drawing. Winner will be notified via e-mail. There are just a handful of folks who’ve given $100, so right now your odds are pretty good of winning.

So click on those links, support a great cause, and get your hands on a tremendous book of fitness business tools and inspiration from all our our Member of the Year finalists!

Have a great weekend,
Sean

P.S.f you haven’t registered for next weeks PUBLIC SPEAKING PROFITS webinar, then I invite you to do so now at:

http://www.FitBizGoldRush.com

When you register, you’ll also get your hands on some more great fitness marketing tools you can model and read all about how Eric and I put on a seminar in his community club house. Check it out at:

http://www.FitBizGoldRush.com

Have you downloaded Eric’s new report on “How To Put Butts In Seats At Your Next Fitness Workshop, Seminar, Or Presentation”?

If not, I encourage you to get on over to the website and grab your copy at:

http://www.FitBizGoldRush.com

Inside your report you discover:

* How to put the magical ’secret sauce’ into your marketing campaign that 99 out of 100 fitness professionals get wrong every time (pg.14-15)

* Forgetting to do this…is the kiss of death to your marketing campaign (pg.16)

* Revealed and Analyzed: The postcards, flyer, and web site “squeeze page” that produced 52 attendees for a local health and fitness seminar in just 17 days…on a shoestring budget (pg.6-11)

* Discover the potent ‘positioning’ secret that allowed me to overcome skepticism and doubt… resulting in a ’standing room only’ seminar (pg.13)

* The secret to ‘thinking like a marketer’ that separates winning campaigns from losers (pg.5)

* This one sentence (appearing on each marketing tool I’ll show you), can double your response… leave it out at your own risk (pg.17)

* And much, much more!

Again, simply follow the link to grab this report now (with absolutely no charge or obligation):

http://www.FitBizGoldRush.com

To Your Success,
Sean Greeley

P.S. We also hosting a special “Public Speaking Profits” webinar next Wednesday, at 3pm EST which you can register for at the site. Join us to get ’squared away’ for the biggest time of the year in the fitness industry:

http://www.FitBizGoldRush.com

You know everybody who’s ever worked as a fitness coach can relate to key ‘turning points’ you’ve witnessed in client’s lives that let to their health and fitness “breakthrough”.

Generally it’s the point where they are fed up enough to say “I’m sick and tired, of being sick and tired” and then seek you out to make a change in their lives… once and for all.

Well that turning point is no different for fitness business owners than it is for their clients.

And today I’ve got a great story (and video) to share with you about NPE Member Mike Stare’s “turning point”.

As Mike shared with us in his presentation for the Member of the Year Contest finals in Boston, Mike’s “turning point” was in October 2007 when his wife dropped by his office unexpectedly to let him know she was pregnant again with their second child.

Instead of being happy and excited, as Mike says he was “scared and worried about his damn business”.

He was working 60+ hrs/week, seeing clients 60% of his time, the other 40% seeing patients, and wasn’t spending any time working ON the business.

He was “a one man show”.

And not only was he stuck IN the business with his time, but he was stuck in a prison with the growth of his income.

He was collecting cash fees for each session when scheduling his clients next session, had no CC merchant account or EFT income, and his business was “stuck” at a meager $4-8K/month in revenue.

Mike made the comment that when first heard some NPE member talk about their businesses, and all the success they were having, he felt like a real loser.

But he wanted to make a change so he became a “Gold Member”… and as he says “quickly upgraded to Gold Plus, so I didn’t have to be a Gold member”.

Mike then went through our GOLD RUSH program, then next our DUPLICATOR Fitness Business Management program… and things really started to turn around.

He hired a part time admin assistant and a trainer.

Then soon a full time admin and another trainer.

He turned his Outlook contact list into a real database system with our ACT Database Management training program.

He raised his rates, committed to sending out a regular newsletter, and started implementing lead generation external marketing systems.

Put together several Strategic Alliances, and things started to really grow.

And right now he’s going through our DEEP CORE Fitness Marketing System program to crank that up even more.

Mike’s business (and his life) have completely changed.

His new schedule is training clients 10hrs/week, treating patients 10hrs/week, and 20hrs/week spent working ON the business.

His revenue is steady at $12-$14K/month and rising.

He’s DOUBLED the size of his database with over 700 contacts.

He has 3 trainers working for him, along with his full-time admin assistant.

He’s diversified his services to offer small group training in addition to private training.

He’s happy, built a solid foundation to build upon, and know’s exactly where he’s going.

It’s truly an amazing story.

And I invite you to see and hear it directly from Mike in the video we’ve posted on the blog at:

http://www.netprofitexplosion.com

To your success,
Sean

P.S. We haven’t announced the results of the contest publicly yet (that’s coming up next week), but I’ll share with you that Mike finished in the Top 3. And for good reason. His story is truly inspiring, and if you need a ‘boost’ today I invite you to take a couple minutes, close the door, turn off the phone, and watch his presentation on video:

http://www.netprofitexplosion.com

P.P.S. What originally kicked everything off for Mike was becoming an NPE Member and joining our GOLD RUSH class last year (just 12 months ago). If you don’t know what the GOLD RUSH is all about, then I invite you to download a great report on Fitness Seminar Marketing and register for the Public Speaking Profits webinar we’re hosting on Wednesday November 12th at 3pm EST at:

http://www.FitBizGoldRush.com

As a follow-up from our MEGA TRAINING event in Boston, Eric put together a special new report called:

“How To Put Butts In Seats”

we gave everyone who attended MEGA TRAINING a head start on this yesterday, but now they’ve gotten their
hands on it so it’s going public.

Get your copy at:

http://www.FitBizGoldRush.com

Read below for the full story and letter from Eric, then get on over to the site and get your hands on the report pronto!

- Sean

P.S. The sharp fit biz owners and taking action now to capitalize on the BIG opportunities coming with the new year. Do you want to be one of them?

http://www.FitBizGoldRush.com

————–

LETTER FROM ERIC:

First, I want to say “thank you” for coming to the NPE Mega Training Workshop in Boston.

Sean and I were both really happy with the way it went. The atmosphere was electric, everyone was engaged, lots of great questions, lots of great content, and what about those Member of the Year presentations?  Those were absolutely killer.

Conor, Shannon, Mike, Shana and Coach Berry were all outstanding.  Quite a show, eh?

I’ll admit, I’m not the most extroverted guy in the world. And most times, although I love the content, attending seminars and events really drains me.

But not this time. I left Boston feeling really energized - totally pumped up. Seeing a bunch of old friends who I haven’t seen since I spoke at Phil Kaplan’s Forums in ‘05 and ‘06, and meeting the rest of you for the first time in person was pretty thrilling.

Humility aside, I’m proud of the way Sean and I have attracted very SERIOUS business people like you.  More than a couple attendees commented to me that the “class” of people at the Mega Training was unlike any other event they’ve attended.

I couldn’t agree more. We really do have the ‘cream of the crop’ in NPE.  And that’s one of the things that made Boston so stimulating…being around folks of your caliber.

So again, thanks for being there and making the event so memorable.

And by the way, we’re not done yet…there’s two Mega Training follow-up webinars coming up.  You’ll get details on those soon.  For now, be sure to spend time with your materials and do the work in your workbooks - I can’t tell you how much it will serve you in 2009 by preparing NOW to be the dominant (or MORE dominant) player in your local market.

Now, to the campaign I promised you.

During the second session on Saturday I told you about a marketing campaign I created that generated 52 attendees for a little health and fitness seminar right here in my neighborhood.

It was a huge success, and we did it all on a ’shoestring’ budget, in just 17 days.

And in Boston I told you I’d give you the campaign.

Well, I’m gonna do more than that.

I decided to not only give you the marketing tools to model, but also explain WHY they worked so well - so you can be certain you incorporate ALL the little tricks and tactics into your campaigns, and also kinda get a glimpse into how I think when I’m putting together a campaign.

So it’s all contained for you in a PDF download you can grab right now here:

http://www.FitBizGoldRush.com

When you get the PDF, you’ll also be registered for our upcoming GOLD RUSH webinar (no cost).

We told you a little about GOLD RUSH at Mega Training, and you also got to hear all the Member of the Year finalists talk about their GOLD RUSH events, so you probably have a pretty good understanding of just how potent it is.

But what you may not know is that the New Year is the absolute best time to run GOLD RUSH.

So we’re going to be taking a group through the GOLD RUSH training beginning in November. If you want to be part of that, then just attend the webinar for all the details.

Go ahead and grab the PDF download called “Butts In Seats” - and register for GOLD RUSH right here:

http://www.FitBizGoldRush.com

All the best,
Eric Ruth

P.S. Who are you dressing up as for Halloween?  I’ve got the spookiest “melting face” mask that I wear along with overalls, torn plaid shirt and boots and carry a big, bloody cleaver. We light up the front of the house in red, play hillbilly bluegrass and scare the crap out of the kids when they come by.  Brandy gets into the action too. We warn our neighbors who have real little kids beforehand, but the 8 year olds on up absolutely love it.  It’s fright night at the Ruth’s!

Yesterday I was on www.washingtonpost.com reading up on my Redskins (I’m a Virginia native).

We recently kicked the rear-ends of the Cowboys and Eagles in back-to-back weeks, but then lost to the lowly Rams just last Sunday.

Since I was in Boston for the NPE Mega Training Workshop, I didn’t get to see the game and only found out the horrible news when I got to the airport Sunday evening.

So yesterday I wanted to read what Michael Wilbon and some of the other great sports writers at the Post had to say about the Skins.

As as I scrolled down one of the articles, I saw this advertisement:

And that ad tells you everything you need to know about why Obama may win the election on November 4th.

It’s not because he’s the candidate of “change.”

It’s not because he’s offering to give 95% of Americans a tax cut (36% of Americans don’t even pay any net taxes, so that must be some kind of new math).

And it’s not because he’s an incredibly charismatic politician who’s mastered the art of soaring rhetoric.

No, if Obama wins, there is another reason that trumps everything I’ve just mentioned, and any other issue, including the current economic situation.

Curious?

Good.

You have a fertile mind.

Lemme lay it out for you (this is a truly fascinating MARKETING case study that you’d be foolish to neglect studying, even if you have zero interest in politics).

======MARKETING CASE STUDY=========

If Obama wins, it will be because his team has created the most powerful marketing machine possibly in the history of the world.

His message is everywhere (even in the middle of an article on the Washington Redskins), and his PRIMARY objective - no…his ONLY objective - is LEAD GENERATION.

Here’s what you see if you click on the advertisement I just showed you:

Notice that you are not taken to a website with a bunch of info on Barack.  Instead you are taken to a landing page where you are “squeezed” for your contact info before you get to any of the “goodies.”

Why?

The list, my friend.  The list.

Now, read this excerpt from www.Salon.com about Obama’s marketing machine. It’s fascinating.

=======ARTICLE=======

Barack Obama’s super marketing machine

He knows your neighborhood, your favorite products and even when you open your e-mail. How Obama is betting on vast, corporate-style voter outreach to win the White House.

By Mike Madden

July 16, 2008 | WASHINGTON — About every week or so, you get an e-mail from Barack Obama campaign manager David Plouffe, or top deputy Steve Hildebrand, or maybe Obama himself. They’re breezy and informal, addressing you by first name at the outset (before they ask you to donate money at the end). But that’s just the beginning.

You know, of course, that Obama has your e-mail address. You may not have realized that he probably also has your phone number and knows where you’re registered to vote — including whether that’s a house or an apartment building, and whether you rent or own. He’s got a decent estimate of your household income and whether you opened a credit card recently. He knows how many kids you’re likely to have and what you do for a living. He knows what magazines and catalogs you get and whether you’re more apt to get your news from cable TV, the local newspaper or online. And he knows what time of day you tend to get around to plowing through your in box and responding to messages.

The 5 million people on Obama’s e-mail list are just the start of what political strategists say is one of the most sophisticated voter databases ever built. Using a combination of the information that supporters are volunteering, data the campaign is digging up on its own and powerful market research tools first developed for corporations, Obama’s staff has combined new online organizing with old-school methods of voter outreach to assemble a central database for hitting people with messages tailored as closely as possible to what they’re likely to want to hear. It’s an ambitious melding of corporate marketing and grassroots organizing that the Obama campaign sees as a key to winning this fall.

=======END=======

That article was written in July of this year. I would bet Obama’s database far exceeds 5 million by now.

And with the click of a button, he can rally his entire “army” of supporters to vote. He can mobilize more people, more quickly, easily and efficiently, to take action on his behalf, than any other politician, company or individual in the history of the world.

If Obama wins in November, it will be for one reason moreso than any other…

HE IS THE BETTER MARKETER.

At the NPE Mega Training, Sean and I fielded questions from the attendees throughout the event. One fitness business owner asked us, “What should I do FIRST as soon as I get home?”

My answer…

Get your DATABASE in order.  Compile ALL the information on your past and present clients, your prospects, publicity/media contacts, strategic allies, and entire sphere of influence into one COMMAND CENTER - your actionable database. And then USE the information to market your services.

Here at NPE, we use a solution called InfusionSoft (email us if you want info on this solution). It is highly sophisticated and incredibly robust - and not inexpensive.

There are other, less costly solutions.

ACT! is a fantastic example.  Sean built his 650+ client fitness business using ACT!, and many of our Members now use it with outstanding results.

And there’s also Excel.  Excel limits you in many ways - it’s not a true database, but merely a tool for organizing basic info about your contacts.

But it’s far superior to a “tickler” file, just stuffing names and addresses into your desk drawer, or, of course, doing nothing at all.

Being a successful fitness marketer requires identifying and capitalizing on as many “points of leverage” as possible.

There is NO greater point of leverage than your database of people who know, like and trust you…and could buy from you.

NONE.

So, if you want to win the game of marketing - if you want to dominate your local marketplace and quickly become the “obvious expert” and fitness professional of choice in your area, you MUST start with building and utilizing an actionable database.

NOTE #1: An email list alone is NOT a database.  Refer back to the article about Obama’s marketing machine to see ALL the data his organization is compiling and leveraging about each person on his list.  Sending emails is just one medium of communication that can be used to reach out to and compel folks to take action, but it’s far from the only medium they use.

NOTE #2: Pay close attention to this quote from the article…

“About every week or so, you get an e-mail from Barack Obama campaign manager David Plouffe, or top deputy Steve Hildebrand, or maybe Obama himself. They’re breezy and informal, addressing you by first name at the outset (before they ask you to donate money at the end).”

This reveals three of the secrets to RELATIONSHIP building that are so crucial to effective marketing (and something the vast majority of business owners do incorrectly): frequency, tone and call to action.

If you understand how vital what I’ve just shown you is to growing your fitness business (and making yourself impervious to economic downturns and competition), then I encourage you to take a long, hard look at this database-building resource for fitness professionals:

http://www.fitnessmarketingsystems.com/module-3-08.html

Be a marketing maniac,
Eric Ruth

P.S. This post is NOT intended to convey any kind of political message. I am not endorsing a specific candidate to you. I respect you and your ability to make up your own mind without any prodding or influence from me. I have strong feelings about this election and who the better candidate is, but reserve my comments for one-on-one conversations only.  However, if you are a U.S. citizen, I DO encourage you to exercise your franchise and your responsibility to VOTE!

P.P.S. I’m interested in hearing your comments about this post. Click the “comments” link below to leave your thoughts and ideas.  And have a great weekend.