A quick note to let you know about the video I just posted.

It shows you the big, fat missing link in your fitness business.

It pinpoints EXACTLY where the CORE problem is.

After consulting with and speaking to thousands of fitness professionals since 1998, I’ve seen this nasty bugger over and over and over again.

It is the #1 PROBLEM facing every fitness business owner I know.

(And it’s NOT what you think)

Now we’re going to show you not only what it is…but also how to fix it.

Watch this 5 minute video right now:

http://www.NPEMegaTraining.com

Working for you,
Eric Ruth

P.S. Before you can fix ANY problem, let alone one this glaring and “hairy” - you have to know what it is. And I assure you…you DO have this problem in your fitness business:

http://www.NPEMegaTraining.com

Sounds like a riddle…

“You sell it, but do you buy it?”

But it’s not a riddle, it’s a very serious question.

Think back on the most influential people in your life.

Chances are, each one of them ‘coached’ you in some way or another.

I know that’s the case for me.

Vaughn, my high school chemistry teacher and volleyball coach, coached me how to think analytically and critically, lead a team and play within myself.

My mom coached me how to love unconditionally (sappy, but true!)

My copywriting mentor, Lynne Sheridan, coached me on developing story, creating urgency and arousing curiosity.

My older brother, Mike, coached me how to shotgun a beer

Actually, when he wasn’t ridiculing me for the way I combed my hair (yes, I DID have hair back in the day) he was most influential in coaching me how to be independent and self-reliant.

Phyllis, the old Piano Shop diva, coached me how to sell.

Halbert, Kennedy and Abraham coached me how to market strategically.

My good friend, Ron, coached me how to influence and persuade.

My dad coached me how to be a man, get things done and always take responsibility.

Those are the BIG impact coaches I’ve had in my life, but there are many, many more coaches who influenced me.

Five years ago, when Brandy and I got interested in real estate, we got coached by an investment expert.

Right now, we’re going through coaching with a financial planner.

I get coaching from Sean and Dick on organization, time management and systemization.

I’m being coached by the best in the business on a specific technology (mind-mapping) that I’m trying to master (had a class yesterday) so I can keep up with Sean.

The list goes on.

Why do we invest in coaching?

Why do your clients come to YOU for coaching?

To leverage your expertise, right? To get speed and efficiencies, to get results faster and with greater certainty.

You sell it, but do you buy it?

Brandy and I want to learn ballroom dancing. We could go buy a book or dvd, but that’s not as efficient as finding a good instructor and getting coached by an expert. We want to be proficient quickly, so we’ll get the coach.

Who have your coaches been? Who are they now?

When we’re younger, we get coached on just about everything. But after we get out of school, for a lot of people, the coaching ends.

Not necessarily because they don’t appreciate the value, but usually because of a price rationalization.

What’s interesting is that there’s probably no greater ROI than coaching.

It’s how breakthroughs are achieved.

You know that - you see it in your clients every day.

If you were/are a competitive athlete, in many cases it’s the quality of coaching that helped you reach the next higher level.

WHAT’S THAT WORTH?

I’m on mission to get back into competitive sports. I used to play A-level volleyball, but haven’t since I moved down to Raleigh. Now I’m going to pick up tennis. I’m searching for a coach - not a book or dvd or even a playing partner…a great coach.

Because I want to get good…fast.

And nothing’s more valuable to me than my time.

What about yours - how valuable is your time?

What’re speed and leverage worth to you?

You sell it, but do you buy it?

Maybe a better way to say that is…

“You sell it, but do you BELIEVE it?”

You believed it was necessary for your technical training - so you got certified.

Do you believe it’s necessary for your business training?

I hope so, because the reality is any fool can make soap, but it takes a clever person to sell it.

Fitness service providers are a dime a dozen.

Even really great fitness experts are not hard to find.

What’s hard to find are great fitness experts who are also great fitness business owners.

If you’re passionate about helping people, as I believe you are, then you’re probably an excellent TECHNICIAN of your trade - an excellent coach.

That and a nickel will get you a stick of gum.

The only thing that keeps you in business and gives you the lifestyle and freedom you want, is mastering the business side of fitness. THAT skill will buy you anything you desire.

If you want to be an excellent technician AND an excellent fit-biz owner, then doesn’t it make sense to get coached by someone like Sean Greeley who built a 650+ client fit-biz, created the most successful fitness sales system in the history of this industry (AUTOCLOSER) and the fit-biz management system that ‘clones’ you (DUPLICATOR)? He not only created them, he is the primary implementation coach for those systems, too.

You think you could learn a few things from him?

You think the ROI would be pretty significant?

You think there would be real speed and leverage there?

If you’re a doubting thomas, check out the success stories and ‘hall of fame’ on our website at:

http://www.FitnessMarketingSystems.com

I challenge you to find anyone - ANYONE - else in this industry who has the quantity and quality of testimonials - of PROOF - we do that what we teach actually works…actually puts muney in your pockets, not takes it out.

You sell it, but do you buy it? Do you actually believe you can achieve the business breakthrough you want with the right coaching and guidance - just as you tell your prospects and clients they can achieve their fitness breakthrough by working with you?

If you do, that business breakthrough begins by registering for the f.r.e.e. NPE Membershp Orientation we’re doing today (Wednesday) at 2 p.m. eastern time.

You’ll learn all about us, what we do, how we do it and how we can help you get to where you want to go…fast!

And you’ll get to see the inside of our ‘command central’ NPE Membership Site. It’s an awesome ‘virtual’ mastermind of very serious fit-biz owners.

Register for the orientation here:

http://www.NPEMembershipSite.com

I look forward to speaking with you later today,

Eric Ruth

P.S. We’ve got almost 120 more testimonials and success stories we’ll be adding to the site over the coming month. They fly in so fast and furious, it’s hard to post them quick enough. You can stay on the sidelines and watch us pile up more and more success stories from other fit-pros as long as you want, but one thing’s for certain…you only score if you’re in the game.

Get registered, and get in the game - let us coach you up - and watch your fit-biz explode. It really is just that simple. You’ll see that on the orientation webinar today. Register for it here:

http://www.NPEMembershipSite.com

P.P.S. This orientation is for NPE Members AND non-Members alike. If you’re a Member, this is your chance to learn how to take full advantage of all the great stuff on the Membership site, if you’re a non-Member, this is your chance to get ‘behind the curtains’ and see how we do things so you can make an informed decision about us, without pressure or obligation.

Hope you had a good weekend.

I just returned this morning from a weekend trip to Washington, D.C. where I attended a Crossfit Certification.

Those of you who know me already, know that I’ve talked quite a bit about finding Crossfit almost a year ago and it is my personal fitness program of choice.

For 2 days I got to learn more about the Crossfit core concepts, movements, philosophies and also get to meet the founder of the program, Greg Glassman, which was a great treat.

Coach Glassman’s work is having a profound effect on how fitness is defined and what it really means.

And his programing has now become the staple of top athletes, military, and first responder organizations around the world.

This weekend there were about 50 people in attendance, and I’d say at least 60% of the room was military.

In fact, I set next to a great guy named Bo who’s in the Air Force, works at the Pentagon, and flies an F-16.

Very cool stuff.

Anyway, one of Coach’s great sayings is:

“Raincoats Off, Rulers Out”

And he uses it in the context of putting everything out in the open, for the world to see, and then seeing once and for all who’s got the biggest [insert-male-body-part-here] in the room.

Coach is a VERY results oriented guy, and so is the entire Crossfit community.

Everyone times and measures their workouts, and posts their results to the web for the world to see.

Good, bad, and ugly.

EVERYTHING is out in the open.

That is something that we’re committed to as well in NPE.

We’re not hiding behind smoke and mirrors over here.

We’re open and upfront with everyone about what it really takes to achieve success in your fitness business.

And the reality is it takes hard work.

That’s not for everyone, for sure.

But what I think is even more important than hard work, is SMART work.

Sure, you must bring energy, enthusiasm, and commitment to serve others to the table as a fitness business owner.

But then you must ALSO apply the right SYSTEMS (or programming) to achieve success.

And if you apply the WRONG programming, well, you really can’t get very far at all.

Success in business is just like success in fitness.

Showing up to the gym, being motivated, and working hard IS a requirement for success, but it is only the foundation.

If you really want to become an ELITE ‘business owner’ then you’ve got to apply the right programing (SYSTEMS), the right equipment (TOOLS), and get good COACHING from people who know more than you do.

Without those 3 things in place, in the right order and configuration, your progress will be very short lived and you’ll quickly hit a plateau in your growth.

We’re going to be talking more about this, and showing you what OUR programming looks like over here on Wednesday’s NPE membership site webinar taking place this Wednesday at 2pm EST.

Registration at:

http://www.NPEMembershipSite.com

If you haven’t registered for it already, then I encourage you to do so.

You’ll learn more about what it really takes to succeed in the fitness industry, and how to become an ELITE business owner.

I look forward to speaking with you Wednesday,

Sean

P.S. Both Eric and I practice what we preach. And we’re going to take ‘raincoats off, rulers out’ in terms of what our members are doing, how they are doing it, and the results they are getting on Wednesday’s webinar. This event will not be reposted for playback, so if you’re serious about growing your fitness business then I encourage you to join us live on the call. Complete your registration at:

http://www.NPEMembershipSite.com

In case you didn’t get to watch Eric’s video the other day, let me tell you the big news:

We’ve spent the last several months building a VERY special resource to explode your fitness business.

And next Wednesday at 2pm EST, we’re going to do the ‘big reveal’.

Both Eric and I would like to invite you to attend (we’ll have some special gifts for everyone who attends the webinar live).

RSVP and grab your spot at:

http://www.NPEMembershipSite.com

On this webinar you’ll learn:

- How you can get sample ads, sales letters, and more tools (and get critiques on your own before you run them) in our new ‘user share’ section of the site

- Why the NPE membership site differs from everything else you’ve ever seen offered to the fitness community- this is strictly business related for you!

- What the NPE program is all about- and how it can help you explode your fitness business growth! (if you’re not yet a member, you’ll get all the details and benefit revealed to you here!)

- And some other VERY special and secret ‘bells’ and ‘whistles’ we’ve put together just for you (details to follow on Wednesday’s webinar)

Grab your spot and we’ll look forwards to speaking with you next week!

http://www.NPEMembershipSite.com

Best Regards,
Sean

Next week we’re having a special party and you’re invited (both members and non-members). Watch the video below for all the details then go to http://www.NPEMembershipSite.com to RSVP. We’ve got some new toys to show off and since many people have asked us questions about membership at NPE, we’re going cover all the details on what membership includes and how it can help you explode your fitness business.

One of the most intelligent things you can do as a fitness business owner is make sure to ‘take your head out of the sand’.

And by that I mean it’s VERY important to ‘open up’ and see what’s going on around you.

All too often it’s easy to get caught up in the day-to-day grind, running around like crazy, with your head stuck in a ‘vacuum’.

And when that happens it’s very easy to completely MISS OUT on discovering information that can REALLY help you move forward much further and faster in reaching your personal and professional goals.

Because one thing is for sure…

… whatever problems your struggling with right now…

…whatever obstacles you believe are in your way…

…and whatever ’stuff’ is holding you back from having the business (and therefore the life) you really want…

…SOMEONE, SOMEWHERE, has ‘been there, done that’ before and has the solutions you need to move forward.

On the new “From Chaos To Control CD” we’ve just released, I’ve interviewed 7 fitness professionals (and studio owners) that have all TRANSFORMED their businesses in a major way over the last 90 days.

These folks have gone from being overworked, stressed out, and on the edge of “burnout” to organized, in control, and back ‘in balance’ with their business and their life.

Their stories are both instructive and inspirational.

And I’ll tell that to NOT give this recording a listen would be a big mistake.

Grab your copy of this new CD before it’s gone from:

http://www.DuplicationCode.com

There is absolutely NO pitching on this CD. It’s simply a gift we’re giving away to those that are looking for a ‘path forward’ from where they are now to where they want to be.

So, if you’re ready to get inspired and informed, then make sure you get your hands on this special recording now from:

http://www.DuplicationCode.com

To your success,
Sean

P.S. We’ve had a tremendous response to the new report downloads and CD requests, but we’ve ordered another 500 copies which should be in tomorrow and will get shipped on Monday. Grab yours now while you still can from:

http://www.DuplicationCode.com