If your “BLUEPRINT” package has arrived already then you’ll know who we have lined up to speak at the NPE LIVE Mega Training Workshop 2008 for you…

…If it’s not yet came or you’ve still to read it then be warned because I’m about to let the cat out of the bag, if you’d prefer to wait until you have a chance then cover your ears now; no wait, cover your eyes!

MEGA TRAINING MAJOR ATTRACTIONS:

John and Michelle Schirra - You’ve probably not heard of them, but you’ll have heard of their software (Diet Master Pro)… John and Michelle are the secret behind the rapid success of Bally’s Total Fitness, they know nutrition marketing inside and out.

Now, when you consider that many nutrition packages need to be sold only once for you to make an automated monthly income, their reveal all presentation should prove quite valuable for you - it’s very easy to add $3,000, $4,000 or even $5,000 passive income to your monthly profit with nutrition marketing…

…And with John and Michelle you are going to find out how, from the very best in the fitness business.

John Ashworth - You might recognize John from the TV, he has a slot every second week with NBC news anchor Leigh Mills…

…However you’ll be surprised to find out that only two years ago John’s business was himself, he had to care of everything! And that was seriously restrictive on his growth. Now though, John has a growing team of staff behind him, so while they work IN his business, he can work ON it…

…Instead of training clients for 60hrs a week he now has the freedom and time to concentrate on running a real business; and that means appearing on TV shows, holidaying when he wants and pocketing the Lion’s share of the profits.

You will discover the same “duplication” secrets John has used to put a team of dedicated staff beneath him and transition from worker to business owner when you listen to him talk on Sunday, October 11th in Boston.

Lynn VanDyke - Lynn is a certified personal trainer AND expert internet marketer, with a website being the MUST have promotional tool of any successful and growing fitness business you will find this invaluable…

…Lynn will reveal how to skip up to the top of the search engines (which is possible in just 30 days), how to blog for bucks, build a massive mailing list using your website and more!

Unless you already know what Lynn is going to reveal, 100% guaranteed your website is nowhere near it’s profitability potential, not even half!

And of course myself, Eric and Dick will be talking too but you know all about us so I won’t bore you with the details.

If you want to have the most explosive year ever, then the answer is plain and simple - register for the NPE LIVE Mega Training Workshop today, and claim your seat for the biggest and best fitness marketing event of the year.

Read all details and register now at:

http://www.NPEMegaTraining.com

To Your Success,
Sean Greeley

P.S. Seats are starting to move, another 3 have gone over the weekend so there are only 35 left now and I expect them all to go throughout the week. Register now if you do not want to miss out.

See website below for more details:

http://www.NPEMegaTraining.com

The full list of speakers has FINALLY been confirmed for the NPE LIVE Mega Training Event in Boston on the 11th and 12th of October…

…I won’t reveal the line-up just yet but, if you’d like to know the secret behind the explosive growth of Bally’s Total Fitness and their Rapid Results Program, then you will find the TWO main speakers presentation particularly interesting and valuable.

I also have a well-known face in our industry who’s going to close out proceedings on the Sunday.

But I’m not saying anymore because there’s a full schedule on it’s way to all NPE members next week in the mail.

To Your Success,

Sean Greeley
NPE, LLC

P.S. Can’t wait? Okay, you can take a sneak peak at the website below:

http://www.NPEMegaTraining.com

Take a sec and let these words from Jim Rohn really sink in…

“Success is neither magical or mysterious. Success is the natural consequence of consistently applying basic fundamentals.”

You know what the most fundamental of all business practices is?

The creation and implementation of a business plan and marketing calendar.

But I’m willing to bet dollars to donuts…you don’t have either of these.

Or if you do, they are generic at best, mere shells of what they should be, and rarely used.

It’s been said thousands of times, but bears repeating…

Would you EVER attempt to drive to a new location across town without a map or directions?

Would you EVER tell a client to “just go dome cardio then lift some weights.”

Would a builder EVER tell his general contractor to “just start building.”

Do you think any athlete preparing to compete in the Olympics just goes out and swims or runs laps…just picks up a javelin and starts throwing it…just starts trying to jump as far as he can into a sand pit?

Nobody reaches a pre-determined destination or goal without a PLAN, a ROADMAP, a BLUEPRINT.

It just doesn’t happen. Regardless of how much they wish it so and hope it so.

It is, simply put, the most fundamental of fundamentals.

And it’s how to be successful in business and in life.

“Success is neither magical or mysterious. Success is the natural consequence of consistently applying basic fundamentals.” - Jim Rohn

A squared away and successful fit-biz ALWAYS operates with a sound, well-conceived business plan and marketing calendar.

Period.

If you understand that, and you want that, then the NPE Mega Training Workshop is how to get the plan, the roadmap, the BLUEPRINT.

Find out more and get the 5-video Blueprint training series here:

http://www.FitBizBlueprint.com

To your success,
Eric Ruth

P.S. The deadline to get the Early Bird Discount for the Workshop is tomorrow, Thursday July 31. Grab your spot now, we’ll mail you out the package of grounding materials so you can get started preparing to make 2009 your best and most profitable year ever…because you’ll have the PLAN for doing it.

No wishful thinking, no ‘wing and a prayer’, no magic bullets…just hard core fitness business fundamentals that make ALL the difference between working IN versus working ON, between earning a living versus earning a what you want, and what you’re worth.  We look forward to seeing you and working with you at the Workshop in October.

http://www.FitBizBlueprint.com

At the risk of sounding overly dramatic, the truth is you may never read a more valuable email than this…

==> This Makes Prospects Buy Your Fitness Services <==

If you believe your fitness services can truly help people solve their problems or achieve their goals, then you have a moral obligation to do the best you can to influence and persuade them to take action…to buy…from you.

You are obligated to do everything you can (ethically) to channel their desire for that solution in your direction.

Because if you don’t, the prospect will either buy from a lower quality provider (not getting the help she needs) or do nothing at all (not getting the help she needs).

So if you can look yourself in the mirror and honestly say you believe you have the best solution, then it’s your responsibility to market and sell it effectively.

Does that make sense to you?

I hope so, because when you take this mindset, it gives you real clarity and an urgent sense of purpose. It makes it obvious why you must be evangelical in your marketing and outreach.

And it frees you from any emotional baggage about selling your services.

You rise above “salesperson” and become an “ambassador of health and fitness.”

But even with this level of moral commitment and obligation to enthusiastically promoting your services, there is one more element you must incorporate into your marketing in order to compel people to take action - to buy your services.

There must be a deadline (urgency based in fear of loss).

Last week Sean and I were doing a consultation with Platinum Member Clint Howard.  Clint was telling us about a mailing he just did to test a new 3-step direct mail campaign.

He received zero calls from letters #1 and #2. But then the third “final notice” letter hit, driving home the hard deadline for taking advantage of the offer. And clients started rolling in before the offer expired.

Deadlines RADICALLY improve response.  And that’s why you must use them.

Not as some sort of cheesy manipulative tactic, but as a method for compelling people to take action on their own behalf.  Because, and this is really important…

…people will act with conviction and urgency moreso when they fear loss, than when they desire gain.

Sure, they know they need your services, but they’ll procrastinate - they’ll rationalize and justify inaction when the primary psychological driver is gain.

But when there is a real threat of losing out on something (i.e. your special offer), the urgency to act is dramatically heightened.

To sum up, here’s how to get prospects to buy:

1. Provide THE best service.
2. Believe it is THE best.
3. Be evangelical about spreading the news.
4. Make compelling offers.
5. Use a deadline or scarcity (fear of loss outpulls desire for gain)

Speaking of deadlines, here’s one you need to be aware of.

==> Thursday July 31st (two days from now) <==

That’s when the Early Bird Discount ends for our NPE Mega-Training Workshop.

The interest in this kind of event, where actual work ON your business will occur (rather than just another “expert-of-the-month-pitch-fest”) is VERY high. And because of that, seats are filling up fast.

To get the whole story (and powerful advance training), watch the videos here:

http://www.FitBizBlueprint.com

And then take action on your own behalf before the deadline date (Thursday, July 31st).

Make it a great day,

Eric Ruth
NPE, LLC

P.S. Urgency in your marketing is critical to overcoming inertia (the tendency for objects at rest to stay at rest - remember that from physics class?).  Use urgency - not as manipulation - but as a mechanism for getting prospects to take action on their own behalf - to avail themselves of the solution you provide - the best solution. If you truly believe in what you’re offering, then it’s your moral obligation.

We know the NPE Mega-Training Workshop will be a watershed event for those in attendance. It will be THE thing that guarantees 2009 will be your best year ever in the fitness industry. So we’re using both real urgency to drive the early bird discount deadline, and real scarcity - because there are only 150 total seats available, and more than half of those are taken
already.

So go here now to get the full story, the 5-video training series, and to grab your seat before the early bird deadline:

http://www.FitBizBlueprint.com