Sounds like a riddle…

“You sell it, but do you buy it?”

But it’s not a riddle, it’s a very serious question.

Think back on the most influential people in your life.

Chances are, each one of them ‘coached’ you in some way or another.

I know that’s the case for me.

Vaughn, my high school chemistry teacher and volleyball coach, coached me how to think analytically and critically, lead a team and play within myself.

My mom coached me how to love unconditionally (sappy, but true!)

My copywriting mentor, Lynne Sheridan, coached me on developing story, creating urgency and arousing curiosity.

My older brother, Mike, coached me how to shotgun a beer

Actually, when he wasn’t ridiculing me for the way I combed my hair (yes, I DID have hair back in the day) he was most influential in coaching me how to be independent and self-reliant.

Phyllis, the old Piano Shop diva, coached me how to sell.

Halbert, Kennedy and Abraham coached me how to market strategically.

My good friend, Ron, coached me how to influence and persuade.

My dad coached me how to be a man, get things done and always take responsibility.

Those are the BIG impact coaches I’ve had in my life, but there are many, many more coaches who influenced me.

Five years ago, when Brandy and I got interested in real estate, we got coached by an investment expert.

Right now, we’re going through coaching with a financial planner.

I get coaching from Sean and Dick on organization, time management and systemization.

I’m being coached by the best in the business on a specific technology (mind-mapping) that I’m trying to master (had a class yesterday) so I can keep up with Sean.

The list goes on.

Why do we invest in coaching?

Why do your clients come to YOU for coaching?

To leverage your expertise, right? To get speed and efficiencies, to get results faster and with greater certainty.

You sell it, but do you buy it?

Brandy and I want to learn ballroom dancing. We could go buy a book or dvd, but that’s not as efficient as finding a good instructor and getting coached by an expert. We want to be proficient quickly, so we’ll get the coach.

Who have your coaches been? Who are they now?

When we’re younger, we get coached on just about everything. But after we get out of school, for a lot of people, the coaching ends.

Not necessarily because they don’t appreciate the value, but usually because of a price rationalization.

What’s interesting is that there’s probably no greater ROI than coaching.

It’s how breakthroughs are achieved.

You know that - you see it in your clients every day.

If you were/are a competitive athlete, in many cases it’s the quality of coaching that helped you reach the next higher level.

WHAT’S THAT WORTH?

I’m on mission to get back into competitive sports. I used to play A-level volleyball, but haven’t since I moved down to Raleigh. Now I’m going to pick up tennis. I’m searching for a coach - not a book or dvd or even a playing partner…a great coach.

Because I want to get good…fast.

And nothing’s more valuable to me than my time.

What about yours - how valuable is your time?

What’re speed and leverage worth to you?

You sell it, but do you buy it?

Maybe a better way to say that is…

“You sell it, but do you BELIEVE it?”

You believed it was necessary for your technical training - so you got certified.

Do you believe it’s necessary for your business training?

I hope so, because the reality is any fool can make soap, but it takes a clever person to sell it.

Fitness service providers are a dime a dozen.

Even really great fitness experts are not hard to find.

What’s hard to find are great fitness experts who are also great fitness business owners.

If you’re passionate about helping people, as I believe you are, then you’re probably an excellent TECHNICIAN of your trade - an excellent coach.

That and a nickel will get you a stick of gum.

The only thing that keeps you in business and gives you the lifestyle and freedom you want, is mastering the business side of fitness. THAT skill will buy you anything you desire.

If you want to be an excellent technician AND an excellent fit-biz owner, then doesn’t it make sense to get coached by someone like Sean Greeley who built a 650+ client fit-biz, created the most successful fitness sales system in the history of this industry (AUTOCLOSER) and the fit-biz management system that ‘clones’ you (DUPLICATOR)? He not only created them, he is the primary implementation coach for those systems, too.

You think you could learn a few things from him?

You think the ROI would be pretty significant?

You think there would be real speed and leverage there?

If you’re a doubting thomas, check out the success stories and ‘hall of fame’ on our website at:

http://www.FitnessMarketingSystems.com

I challenge you to find anyone - ANYONE - else in this industry who has the quantity and quality of testimonials - of PROOF - we do that what we teach actually works…actually puts muney in your pockets, not takes it out.

You sell it, but do you buy it? Do you actually believe you can achieve the business breakthrough you want with the right coaching and guidance - just as you tell your prospects and clients they can achieve their fitness breakthrough by working with you?

If you do, that business breakthrough begins by registering for the f.r.e.e. NPE Membershp Orientation we’re doing today (Wednesday) at 2 p.m. eastern time.

You’ll learn all about us, what we do, how we do it and how we can help you get to where you want to go…fast!

And you’ll get to see the inside of our ‘command central’ NPE Membership Site. It’s an awesome ‘virtual’ mastermind of very serious fit-biz owners.

Register for the orientation here:

http://www.NPEMembershipSite.com

I look forward to speaking with you later today,

Eric Ruth

P.S. We’ve got almost 120 more testimonials and success stories we’ll be adding to the site over the coming month. They fly in so fast and furious, it’s hard to post them quick enough. You can stay on the sidelines and watch us pile up more and more success stories from other fit-pros as long as you want, but one thing’s for certain…you only score if you’re in the game.

Get registered, and get in the game - let us coach you up - and watch your fit-biz explode. It really is just that simple. You’ll see that on the orientation webinar today. Register for it here:

http://www.NPEMembershipSite.com

P.P.S. This orientation is for NPE Members AND non-Members alike. If you’re a Member, this is your chance to learn how to take full advantage of all the great stuff on the Membership site, if you’re a non-Member, this is your chance to get ‘behind the curtains’ and see how we do things so you can make an informed decision about us, without pressure or obligation.