Go watch this video, then come right back for an important fitness marketing strategy lesson.

Ok, did you watch it? If not, please do. This will make more sense. I’ll wait.

Alright, now for the fitness marketing lesson… get your emails, postcards and press releases ready to ride Dara Torres’ wake. If you don’t know who Dara is now, in a couple weeks you’ll know everything there is to know about her, as she becomes possibly the biggest story of the August 8-24 Beijing Olympics.

Here’s a little primer for you about Dara:

– She’s 41 years old - a generation older than most of her competitors. She was medaling in her first Olympics in 1984…before many of them were even born.

– She will go the Beijing Olympics as the oldest-ever member of the US swim team.

– She’s a mother - and still has maybe the most impressive abs I’ve ever seen on a women.

– She’s about as all-American wholesome and attractive as could be.

– She’s considered to have the purest and most efficient swimming stroke…of any woman in the world.

– She’s medaled in four consecutive Olympics…Beijing will be her fifth, and she’s favored to at least medal, possibly win the 50 meter freestyle.

– She owns 8 Olympic medals

– She retired from swimming after 2000 Olympics in Sydney…and now she’s BACK!

– And she is amazingly fit.

If she medals, which is almost a foregone conclusion, she’ll be on the cover of Sports Illustrated…if she gets the gold…maybe even Time magazine.

Remember how the movie “300″ sparked so much interest in the “300 workout?”

Dara will do the same thing for fitness.

Because it’s her fitness that has given her incredible longevity: 3 decades of being at or near the top in her sport.

An NBC reprentative (they’re carrying the Olympic broadcasts) said this:

“It’s not even close. Dara’s far and away the best story of the summer and of the summer games for television purposes.”

The movie “300″ was probably seen by a few million people.

The Olympics, and Dara, will be seen by Billions.

By the end of the Olympics, there won’t be a household in America with a TV that doesn’t know her name and her story.

But you don’t have to wait until then to start leveraging this amazing lady’s story for your marketing.  After what she did in the Olympic trials, she is already huge.

So start talking to your list about her. Find out everything you can and start spreading the good news about how “you’re never too old to rock and roll!”

Be a marketing maniac,

Eric Ruth

P.S. Marketing ‘ideas’ like this are very valuable because you always want to look for ‘reasons why’ to be contacting your list, sending out press releases, etc. But in order to really gain traction and momentum in the marketplace, you need an integrated PLAN.  You can have it here:

http://www.FitBizBlueprint.com