How To Be Believable…
Today I want to talk to you about how to promise BIG health and fitness results to your prospects, without setting off their B.S. radar.
After all, it’s likely your potential prospects will have tried and failed to lose weight in the past… And now you’re promising they can lose “25lbs in 12 weeks” - Yeah right, they’re not going to fall for that one again…
…Even though what you say is absolutely true. How are they to know, how do you make them believe in you and your services?
It goes without saying that when prospects believe in you, they buy from you. So this knowledge is essential.
On the back page of this month’s Fitness Marketing Letter there is an article on the very subject entitled - “What Is Belief” - It comes courtesy of the book “Breakthrough Advertising” by master copywriter Eugene Schwartz and is a MUST-read for anyone actively marketing their fitness business.
As Eugene is far more qualified than myself to teach you on the subject, I will let you read the article for yourself; however here’s a little teaser:
“If you channel the tremendous force behind his or her beliefs, either in content or direction, behind only one claim, no matter how small, then that one fully believed claim will sell more goods than all the half questioned promises your competitors can write for all the rest of their days.”
Again, you can read the whole article on the back page of August’s Fitness Marketing Letter, with commentary from our own master copywriter Eric.
Be sure not to miss it!
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Adios!
Sean Greeley
P.S. Also in this months letter: 3 valuable lessons on success, how to get clients with endorsement marketing campaigns, where’s first, how the open-ended question
changed my life, door hanger marketing, success secrets from an internet marketing expert, contest winners AND much, much more!
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Tags: Fitness Marketing, Health Club Marketing, personal trainer marketing