Effective Fitness Marketing Starts With Effective Planning
The P-Factor:
Proper planning prevents poor performance.
You’ve probably heard that a few times.
And you know from your own life experiences just how true it is.
But I’ll tell you what - one of the biggest, if not THE biggest mistake we see fitness professionals making consistently, is failing to create and implement an effective marketing plan.
For many, probably including you, creating a marketing plan is like asking you to write Chinese. You just don’t know how to do it right.
And most books and software out there only help you create ‘corporate’ style business plans, not hard-core, nuts-n-bolts, direct response marketing plans.
But there is one book - the best available on this topic - I urge you to study.
It’s Dan Kennedy’s Ultimate Marketing Plan.
And now you can have the Executive Summary ‘cliffs notes’ on this book.
You don’t have to read the entire 187 page book to get all the ‘juicy bits’ and pin-point direction you need to sit down and whip off a rock-solid fitness marketing plan this weekend.
Because everything that’s essential is included in the Ultimate Marketing Plan executive summary we’re giving you free (along with four others) just for taking 3 minutes to complete our NPE survey here:
http://www.NPEMembersurvey.com
(you don’t have to be a Member to participate and get all five Executive Summaries).
Here’s the sub-title to Dan’s book:
“Find Your Most Promotable Competitive Edge, Turn It Into A Powerful Marketing Message, And Deliver It To The Right Prospects”
That, my friend, is the name of the marketing game. And Dan shows you how to play like a pro in this 8-page Executive Summary of his book.
Get it now, nothin to buy:
http://www.NPEMemberSurvey.com
Have a great weekend,
Eric Ruth
P.S. Speaking of your fitness marketing plan, Sean and I have some VERY big news on that front coming next week. Now is the time for you to get ‘grounded’ in the principles of proper planning, because you know that’s what prevents poor performance. And soon we’ll be showing you how to take that to a whole other level.
As Robert Ringer says, “ACTION: Nothing happens until something moves!” And that’s absolutely true, but the difference between just making things happen…and making the RIGHT things happen…lies in the planning. As all real business strategists know - the real money is made in the planning.
Keep your eyes peeled for BIG announcements next week. Until then, complete the survey and get Dan’s Ultimate Marketing Plan executive summary here:
http://www.NPEMemberSurvey.com
Tags: Fitness Marketing, marketing plan