Do You Want This Fitness Marketing Tool?
My wife, Brandy is in Chicago today attending a conference on persuasion and influence based on the teachings of Robert Cialdini’s book, Influence: The Psychology of Persuasion.
She was there yesterday, too. Spent the day in the conference and the evening shopping on the Magnificent Mile (gulp!) Not looking forward to the MasterCard bill.
Brandy’s recently launched her own biz, after ten years in sales for a Fortune 500 company.
And she’s doing almost everything right. she’s already in action…already marketing to drive leads and build a list.
And she’s getting LOTS of information and instruction, learning best practices and getting coached. She and I meet every Sunday for a strategic planning session so I can help her flesh out her marketplace domination plan!
But I’m far from her only resource (I just happen to be the cheapest).
In fact, she’s on a bunch of local ‘gurus’ newsletter lists (she’s doing biz locally). One of them is a woman who is apparently a pretty sharp marketer. A few weeks ago, this woman made an offer to her list to provide a 2-hr “marketing plan” session for a couple hundred bucks.
Brandy showed me the info, and we agreed it would be a good move to make in order to get feedback from a local expert. So she bought.
Last Thursday she met with the woman. When Brandy got home I asked her how it went.
“Great,” she said. “Carol’s full of ideas.”
Red flag goes up for me immediately.
“Ideas?” I asked, “I thought this was a marketing planning session?”
“Well, we didn’t really get around to that because Carol was just throwing out one great marketing idea after the next,” Brandy explained.
I’ve talked to Brandy about this before. And I tell her the same thing I’ve been telling fitness professionals since 1998…
“Ideas…and a nickel…will get a stick of gum.”
Marketing ideas (tactics) are important, for sure.
But they are ONLY *valuable* when they’re integrated into a STRATEGIC ACTION PLAN.
The kiss of death for new biz owners, and veterans alike, is getting caught up in tactical thinking and marketing.
Because then you confuse activity with accomplishment. You don’t gain any ground. There’s no coherence and congruence from one activity to the next. You jump from this tactic to that, from press releases to public speaking, from ebooks to ebay, from magazine ads to postcards, etc., etc.
And none of those activities - those tactics - are integrated into a STRATEGIC ACTION PLAN (do you have this tool in your fit biz?)
So you spin your wheels. You don’t get traction. You don’t get MOMENTUM. And you start every day thinking…
“What am I going to do NEXT to get more clients?”
Being tactical - always looking for the next big idea or next cool marketing activity - is like being a dog chasing his tail.
You go round and round, get dizzy, tired and frustrated, and then take a nap.
Look, until and unless you get a ROCK-SOLID comprehensive, integrated, congruent and complete STRATEGIC fitness marketing action plan in place, you will keep chasing your tail.
It’s just that simple.
And you already know it. You’re probably experiencing that in your biz right now.
Which is precisely why Sean, Dick and I are doing our NPE Mega-Training Workshop in October.
It’s ALL about putting into your hands a complete 52-week strategic fitness marketing BLUEPRINT action plan you can follow to make sure 2009 is your best, most profitable year ever.
This Workshop is how to get the single most important and valuable tool you will EVER have in your fit biz. If you don’t have one - a fully formed and complete strategic action plan - then you’re at a severe disadvantage.
Because this tool is the bridge across the gaping pit between where you are now and where you want to be.
There’s a hundred buck early bird discount when you register for the Workshop before the end of this month (by July 31st). Here’s how to get the tool you want:
http://www.NPEMegaTraining.com
Of course, the reality is you have a choice:
You can either work hard *IN* your fitness business and earn a living, or you can work hard *ON* your fitness business and earn a fortune.
You’re going to do one or the other, so the only question is - which would you prefer?
If the second option is more appealing to you, then register for the Workshop now (and save 100 bucks):
http://www.NPEMegaTraining.com
All the best,
Eric Ruth
P.S. Want to get a jump-start on some of the strategies we’ll be covering in detail at the Workshop? Then watch this 5-lesson video training series here:
http://www.FitBizBlueprint.com
Tags: fitness business, Fitness Marketing, marketing plan, strategic marketing plan