This is purely coincidental and has only now just dawned on me…

…But if you know your history you’ll realize that Boston is the PERFECT venue for this year’s NPE LIVE Mega Training Workshop.

You see way back in December 16, 1773 as an act of defiance against the British Government a band of Bostonians destroyed over 45 tons of British tea sitting in a dock, waiting to be unloaded.

These protesting Bostonians simply climbed on board the three British ships, brought the casks of tea up on the deck and threw them overboard…

…And tea washed up on the Boston shores for weeks after.

What’s significant about this event, is that it is thought to have been one of the many sparks that catalyzed the American Revolution which of course eventually led to freedom from British rule.

Now in October of this year over 200 hundred years later, and again Boston will be the birthplace of a revolution. Not on such a grand scale as far as the country is concerned, but this mini-revolution will be wholly significant in your life.

You see, when you come to the NPE LIVE Mega Training Workshop I am going to give hand you a personalized BLUEPRINT for success, a step-by-step guide for FREEDOM
from the daily grind.

For full details go to the website below:

http://www.NPEMegaTraining.com

And just as Americans remember the date December 16, 1773 YOU will remember the dates October 11th & 12th 2008 as just as important, because that is when you too will start BIG change in your life.

http://www.NPEMegaTraining.com

To Your Success,
Sean Greeley

P.S.Seats for the Workshop are now disappearing faster than tea casks from the “Dartmouth”… Register today by clicking the link below:

http://www.NPEMegaTraining.com

Imagine for a moment what you really want your fitness business do for your personal life…

I’m sure you’ve thought this through a thousand times before but there’s no harm in going there again, even if it’s just in your mind:

* You want to ENJOY work - Which I’m sure you already do up to a point, helping others regain and maintain good health is rewarding; but I’m betting you still suffer from “job stress” a lot more than you’d like.

* You want more MONEY - There’s nothing wrong or greedy about wanting to make a lot of money, or at least up to a point where you are comfortable and don’t have worry
about spending. In most cases, money does buy you a better life and it’s naive to think otherwise.

* You want more FREEDOM - Time is the one thing you can never get back, and so wouldn’t it be nice to have a little more independence from your job? Of course you still need to work as you build a successful business, but as you grow you can hire people to do the grunt work for you, allowing you to work less.

You know what you want out of life… But do you know how you’re going to finally achieve your success, and when?

If you’re like most fitness business owners then probably not, and I’m guessing that as the months go by, you continue to doubt your chances at success - once you were 100% positive of success, now you’re maybe not so sure…

…Well, what if I could offer you all of the above - more enjoyment, money and freedom out of your personal and professional life - and in just 3 years or less?

Would you take that, having to wait a maximum of 3 years to finally achieve the success you’ve always dreamt of?

And each year up to that, will be your best year ever, and you will actually see your dreams materialize into REALITY before your very eyes…

…Could you spend 3 years working towards that?

If you could, then I want you to attend the NPE LIVE Mega Training campaign on October 11th and 12th in Boston because when you do, I am going to hand you a blueprint that if you follow to the tee will guarantee your business will do $1,000,000 in 3 years or less no matter what stage you are at right now.

Sound too good to be true? Go to the website below for more details and let me prove to you that I’m not talking turkey here:

http://www.NPEMegaTraining.com

If you think 3 years is a long time to wait, just wait until 3 years from now when you look back at this opportunity and wish you would have taken it…

http://www.NPEMegaTraining.com

To Your Success,
Sean Greeley

P.S. 118 seats are already gone and there are 32 left which we fully intend to sell out; register today at the website below before they’re gone for good:

http://www.NPEMegaTraining.com

If your “BLUEPRINT” package has arrived already then you’ll know who we have lined up to speak at the NPE LIVE Mega Training Workshop 2008 for you…

…If it’s not yet came or you’ve still to read it then be warned because I’m about to let the cat out of the bag, if you’d prefer to wait until you have a chance then cover your ears now; no wait, cover your eyes!

MEGA TRAINING MAJOR ATTRACTIONS:

John and Michelle Schirra - You’ve probably not heard of them, but you’ll have heard of their software (Diet Master Pro)… John and Michelle are the secret behind the rapid success of Bally’s Total Fitness, they know nutrition marketing inside and out.

Now, when you consider that many nutrition packages need to be sold only once for you to make an automated monthly income, their reveal all presentation should prove quite valuable for you - it’s very easy to add $3,000, $4,000 or even $5,000 passive income to your monthly profit with nutrition marketing…

…And with John and Michelle you are going to find out how, from the very best in the fitness business.

John Ashworth - You might recognize John from the TV, he has a slot every second week with NBC news anchor Leigh Mills…

…However you’ll be surprised to find out that only two years ago John’s business was himself, he had to care of everything! And that was seriously restrictive on his growth. Now though, John has a growing team of staff behind him, so while they work IN his business, he can work ON it…

…Instead of training clients for 60hrs a week he now has the freedom and time to concentrate on running a real business; and that means appearing on TV shows, holidaying when he wants and pocketing the Lion’s share of the profits.

You will discover the same “duplication” secrets John has used to put a team of dedicated staff beneath him and transition from worker to business owner when you listen to him talk on Sunday, October 11th in Boston.

Lynn VanDyke - Lynn is a certified personal trainer AND expert internet marketer, with a website being the MUST have promotional tool of any successful and growing fitness business you will find this invaluable…

…Lynn will reveal how to skip up to the top of the search engines (which is possible in just 30 days), how to blog for bucks, build a massive mailing list using your website and more!

Unless you already know what Lynn is going to reveal, 100% guaranteed your website is nowhere near it’s profitability potential, not even half!

And of course myself, Eric and Dick will be talking too but you know all about us so I won’t bore you with the details.

If you want to have the most explosive year ever, then the answer is plain and simple - register for the NPE LIVE Mega Training Workshop today, and claim your seat for the biggest and best fitness marketing event of the year.

Read all details and register now at:

http://www.NPEMegaTraining.com

To Your Success,
Sean Greeley

P.S. Seats are starting to move, another 3 have gone over the weekend so there are only 35 left now and I expect them all to go throughout the week. Register now if you do not want to miss out.

See website below for more details:

http://www.NPEMegaTraining.com

As of this writing, there are now just 41 seats left and this event WILL sell out, so make sure you grab one of the remaining seats before they’re all gone!

The full list of speakers has FINALLY been confirmed for the NPE LIVE Mega Training Event in Boston on the 11th and 12th of October…

…I won’t reveal the line-up just yet but, if you’d like to know the secret behind the explosive growth of Bally’s Total Fitness and their Rapid Results Program, then you will find the TWO main speakers presentation particularly interesting and valuable.

I also have a well-known face in our industry who’s going to close out proceedings on the Sunday.

But I’m not saying anymore because there’s a full schedule on it’s way to all NPE members next week in the mail.

To Your Success,

Sean Greeley
NPE, LLC

P.S. Can’t wait? Okay, you can take a sneak peak at the website below:

http://www.NPEMegaTraining.com

Today I want to talk to you about how to promise BIG health and fitness results to your prospects, without setting off their B.S. radar.

After all, it’s likely your potential prospects will have tried and failed to lose weight in the past… And now you’re promising they can lose “25lbs in 12 weeks” - Yeah right, they’re not going to fall for that one again…

…Even though what you say is absolutely true. How are they to know, how do you make them believe in you and your services?

It goes without saying that when prospects believe in you, they buy from you. So this knowledge is essential.

On the back page of this month’s Fitness Marketing Letter there is an article on the very subject entitled - “What Is Belief” - It comes courtesy of the book “Breakthrough Advertising” by master copywriter Eugene Schwartz and is a MUST-read for anyone actively marketing their fitness business.

As Eugene is far more qualified than myself to teach you on the subject, I will let you read the article for yourself; however here’s a little teaser:

“If you channel the tremendous force behind his or her beliefs, either in content or direction, behind only one claim, no matter how small, then that one fully believed claim will sell more goods than all the half questioned promises your competitors can write for all the rest of their days.”

Again, you can read the whole article on the back page of August’s Fitness Marketing Letter, with commentary from our own master copywriter Eric.

Be sure not to miss it!

If you’ve yet to subscribe to the fitness industry’s most valuable newsletter then now’s the time to do so, and take advantage of your 30 Day Trial Run…

…We’ll send you the Fitness Marketing Newsletter, Audio Success CD of the month AND 6 BONUS reports absolutely F.R.E.E. take one whole month to sample the goodies and if you’re not convinced being an NPE Gold member kicks more butt than a four legged Van Damme you can simply cancel your subscription - no questions asked.

Become a NPE Gold member and claim your F.R.E.E. newsletter, CD and BONUSES now at:

http://www.NPEGold.com

Adios!

Sean Greeley

P.S. Also in this months letter: 3 valuable lessons on success, how to get clients with endorsement marketing campaigns, where’s first, how the open-ended question
changed my life, door hanger marketing, success secrets from an internet marketing expert, contest winners AND much, much more!

Get all of that F.R.E.E. with your Gold membership 30 Day Trial Run by clicking the link below now. Not bad, not bad at all:

http://www.NPEGold.com

Back in the day when I began building my own fitness business “empire”, I had big plans, ample amounts of ambition and plenty of drive - the only problem was…

…I lacked DIRECTION!

Basically I didn’t know what to work on first; sales, marketing or management?

And because of that I was moving around doing a little bit of each; which of course meant the systems I put in place and the progress I made was pretty slapdash.

I managed to get it right in the end but I can’t claim back the time I wasted trying to figure out where to focus my efforts in the first place.

So, what about you?

Do you know where first is?

The reason this is so important is because if you don’t, then this lack of a clear direction will slow your business growth and development right down to a screeching HALT!

Because you’ll be spending all your time working on “A”, “B”, and “C” when in actual fact it might be more profitable for you to just be working on “A”. And once you’ve got that down, then you can move on.

So, where’s first for you?

Well I’ll tell ya, on page 4 of this month’s Fitness Marketing Letter (FML)

If you haven’t subscribed yet then that’s first for you. Do that now by clicking the link below and I’ll send you August’s FML F.R.E.E., along with 6 bonus reports and audio:

http://www.NPEGold.com

You can try out your new NPE Gold membership for a FULL 30 days with zero risk and zero commitment. And if you don’t think the business building, profit pulling info we share is your cup of coffee, you can simply cancel your subscription. No questions asked.

Find out more now at:

http://www.NPEGold.com

To Your Success,
Sean Greeley

P.S. The Olympic are ON! The big events and success stories of these games should give you plenty of marketing leverage to grow your biz right now. Are you using it? We’ll show you how in this month’s issue of FML.

Find out more by clicking the link below now:

http://www.NPEGold.com

Did you get that e-mail Eric sent out on Friday about the latest new consumer scam… Err, I mean “scientific breakthrough”?

Exercise in a pill - sheesh - it’s bad enough this junk even gets media coverage, but what’s even worse is that some health conscious people (YOUR potential clients) will actually buy into this stuff!

Good news is that if you’re quick enough to capitalize on ridiculous stories and coverage like this, then a local publicity “shot in the arm” could be very close for you…

…You see what Eric cleverly realized and pointed out to you, is that this potential fit-pro nightmare is actually a blessing in disguise, because it gives you a huge opportunity for a big publicity campaign.

“(Your Town) Fitness Professional Takes On Lying, Manipulative, Money Grabbing Pharmaceutical Industry!”

What kind of attention do you think your business would get with a story like that in the local newspaper? Or
on the local TV?

That kind of coverage literally CAN transform your business… overnight!

Anyway, the point I am making is this - OPPORTUNITY IS EVERYWHERE - even in the places you’d least expect.

Now the reason Eric picks up on marketing opportunities like this (when few others will) is because he’s been TRAINED to. Back in the day when he had hair; these marketing fundamentals were pummeled into him until picking up on them became an instinctive reaction.

Here’s the thing, you too can be trained to turn even the most boring, negative or irrelevant of events into big growth opportunities for your fitness business. And in this months Fitness Marketing Letter you’ll find out how. PLUS, you’ll also discover…

* How the inspirational, motivational and sensational fitness superstar that is Coach Berry went from a “gym in the garage” trainer to one of the top fit-pro’s in the world.

* 6 steps for setting up an “endorsement campaign”, one of the most profitable and productive marketing tactics you’ll ever use.

* Where “first” is. That is, what’s the first part of your business you need to concentrate on - is it sales, is it marketing, is it management, is it any of them?

* Dick’s Time Management Tip #2. Plus, how this old as the hills sales technique can enhance your professional AND personal life.

* Why studying even more exercise and nutrition books could be putting the brakes on your businesses success.

* How to drive your website to the top of the search engines and generate more traffic with these internet marketing secrets from Lynn VanDyke.

* AND, much more!

…Seriously, ten years ago Coach Berry used to train clients in his garage and now - he owns a $1+mil facility, and just flew back from his very first consulting job - working with NPE Gold members Donna and Bonnie who own two 20,000sq/ft facilities in Florida.

He’s came a long way and his story is a motivational one, not to mention jam packed with his secrets of success. Read all about it in this months Fitness Marketing Letter available at:

http://www.NPEGold.com

If you’ve not yet subscribed you don’t have to miss out- take the NPE Gold 30 Day Test-Run at the website below:

http://www.NPEGold.com

AND, we’ll send you out the August Fitness Marketing Letter along 6 bonus reports and audio absolutely F.R.E.E!

Now that is an opportunity!

Sean Greeley

P.S. We’re holding a member competition this month too which will give you a chance to win prizes and become a celebrity (in the NPE circle at least) like Coach Berry. Full details will be in the newsletter.

You have 26 more days to become a Gold member and receive this month’s letter. Click the link below and join the “inner-circle” now:

http://www.NPEGold.com

Front page news in the Raleigh newspaper today is the story:

“Rejoice, couch potatoes! It’s exercise in a pill”

The article is sourced from the Los Angeles Times.

You can see the article here:

http://www.newsobserver.com/front/story/1161302.html

A couple quotes I found from other sources (five minutes of quick research):

Here’s the hype (which most will believe)…

“It’s tricking the muscle into ‘believing’ it’s been exercised daily,” said the study’s lead researcher, Ronald Evans…. “It’s basically the couch potato experiment, and it proves you can have a pharmacologic equivalent to exercise” [Wired News].

Notice the use of the word “proves.”

And here’s a more realistic assessment (which most will ignore)…

“[Exercise] not only involves skeletal muscle fibers, but the main muscle we depend on, the heart,” Goldberg says. He adds that believing that you’ve exercised by taking a pill is “like being placed on third base and thinking you hit a triple.” The actual act of exercise can help improve cholesterol levels, lower blood pressure, reduce mental stress and strengthen bones, Goldberg says [ABC News].

Unless this is quickly debunked as hocus-pocus, which doesn’t appear to be the way it will go, you can expect this story to gain major traction (just like the Alli pill http://www.myalli.com ).

So here’s how to leverage it:

1. Do your research (damn it…work!). Get as much solid info as you can.
2. Use this story as “reason why” to contact your list and educate them.
3. Use this story as “reason why” to pitch the media.
4. Get an article up on your web site with /exercise_in_a_pill.html extension to capture local surfers looking for info and the media searching for knowledgeable experts.
5. If you’re really ambitious, create a special report called something like “Exercise and Weight Loss Scams - What They Don’t Want You To Know”. Talk about the old ephedra stories, Alli, this new AICAR pill and whatever else is appropriate, and then transition to how your solution is the only real and proven one, with zero nasty side effects, and make an offer. 

Final, important note: Because of the HUGE demand in the fitness, longevity and weight loss categories, expect the competition for these dollars to only grow. We are just on the cusp of this explosion, and you ain’t seen nothin’ yet. 

It is HUMAN NATURE to seek the path of least resistance. That’s why you must become an outspoken advocate of your solution, market like crazy, keep your ear to the ground and stay out in front of these issues in order to survive and capitalize. It will only become more challenging to sell a service that requires sweat, effort and time to see results, not less. It is your job - your primary responsibility as a fitness business owner - to ensure the viability and success of your business (not, as so many seem to think, to train clients).

A shaking out period in this industry is on the horizon. The serious players will benefit and grow, while others - the majority - will fall by the wayside, unable to compete.

The market place has no conscience. What “should be” is always trumped by what “is.”

If you’re committed to being in the minority who benefit and grow, who sneer in the face of competition, secured by your positioning, mind-share and market-share, then you must have a strategic plan for ensuring that occurs. Wishing it so won’t cut it.

The strategic plan, marketing calendar and training on how to dominate your local market are yours for the taking here:

http://www.NPEMegaTraining.com

Working for you,
Eric Ruth

P.S. Watch the local and national news this weekend and see if this AICAR exercise pill story gets some play. My guess is, it will.

If you’ve already registered for the October
11, 12 NPE Mega-Training Fitness Business
Blueprint Workshop…congratulations. No need
to read further.

If you have not, then this is just a friendly
reminder that the Early Bird Discount ends today.

We’re over 2/3rds full already, and we’re
still months away.

This will sell out. So now’s the time to grab
your spot and save 100 bucks.

I’ll be putting up a new letter over the coming
days, going into much greater detail about the
event and all the amazing pre-workshop grounding
materials you get, including the ULTIMATE FITNESS
MARKETING TOOL CHEAT SHEET which gives you the
shortcut to creating your own highly responsive,
client-generating marketing tools and collateral
for every activity and campaign you run.

Getting your hands on that cheat sheet, alone,
is worth the investment for the Workshop.

So head on over here for more details and to
lock-in your spot with the Early Bird Discount:

http://www.NPEMegaTraining.com

We’re gonna have some fun while doing the most
serious, important and valuable work of your
fitness career, so you can make sure 2009 is
your most explosively profitable year…ever.

Sincerely,

Eric Ruth

P.S. You know how Sean is the “systems guy”
right? He put his Charley Brown-sized noggin
to work creating the systems for AUTO-CLOSER,
DUPLICATOR, DEEP CORE, and two more NEW
systems we’ve got coming soon.

And he also used that melon to synthesize the
steps and systemize the process of creating
killer marketing tools. Wait’ll you see
this thing! And you get it fr’ee at the
Workshop. So, in addition to the fitness biz
marketing plan and 52-week marketing calendar
(THE tools that put you on the fit-biz fast-track),
you also get the ULTIMATE FITNESS MARKETING
TOOL CHEAT SHEET, and much more.

Register here before the early bird discount
evaporates:

http://www.NPEMegaTraining.com