5 ‘Executive Summary’ Marketing Classics For You!
We spent a thousand bucks on you.
I’m not kidding - we spent a grand.
On you.
We went out and got the rights to the ‘cliffs-notes’ versions of five of greatest marketing books ever written.
They’re what’s called ‘Executive Summaries.’ And they give you ALL the critical, really meaningful info and most powerful ideas from each book, condensed down into 8 pages.
And now you can have them. For nothing but 3 minutes of your time.
You don’t pay a penny. Not one.
I love to read - and I read a lot. I’d estimate about a quarter of my day is spent reading.
But there’s so much to read - so much good stuff out there - it’s easy to fall victim to information overload.
That’s why these Executive Summaries are so valuable.
Now you don’t have to spend 3-4 hours (or more) slaving over each of these marketing masterpieces. Because you can get every bit of the best stuff from each in just 8 pages.
I know it may sound a little hard to believe - an entire book CLASSIC distilled down to just 8 pages without losing any of the vital info - but it’s true.
And I love these things - LOVE ‘EM!
Here’s what we’ve got for you:
Executive Summary #1:
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Ries and Trout are the godfathers of ‘positioning’ - which is how you are perceived by your clients and prospects. In this landmark book, they show you the 22 marketing laws that govern success or failure. Violate or ignore them at your own risk. You must learn these laws and work within their framework…or they will work against you.
Executive Summary #2:
The Ultimate Sales Machine by Chet Holmes
Chet Holmes is a legendary business ‘turn-around’ artist. Basically, he can take any troubled business and ‘fix’ it in record time. He’s also a 3rd or 4th degree black belt in Karate, I believe (possibly Tae Kwan Do).
We teach his ‘Dream 100′ concept in our Platinum and VIP groups, and his direct mail sequencing is something to behold (all revealed in this summary). Chet focuses on 12 key strategies in this book, from brilliant marketing to Dream 100 to brilliant sales to goal setting/achievement. Each one is distilled down - so you get just the MEAT.
Executive Summary #3:
Scientific Advertising by Claude Hopkins
Universally regarded as one of the top 3-4 direct response marketing and advertising classics of all time, this book is simply amazing. And even if you own already, or have read it in the past, now you’ll have the ‘cheat sheet’ for everything Mr. Hopkins teaches in just 8 easy to read and digest pages. Absolutely killer!
Executive Summary #4:
The Ultimate Marketing Plan by Dan Kennedy
You probably already know just how revered Dan Kennedy is by Sean and me - and every other direct response marketer on the planet. He’s a living legend.
In this book, Dan shows you how to find your most promotable competitive edge, turn it into a powerful marketing message and deliver it to the right prospects. And that, ladies and gentlemen, is the name of the marketing game!
Executive Summary #5:
Getting Everything You Can Out of All You’ve Got by Jay Abraham
Jay is one of the three guys most responsible for my own marketing education - and a man I respect tremendously. He is certainly the most articulate, insightful and eloquent speaker and writer in the DM field. And he may be the most gifted marketing strategist of all time.
Here Jay shows you 21 ways you can out-think, out-perform and out-earn the competition. If you’re after BIG breakthroughs in your fitness business, this 8-page Executive Summary shows you how to get them.
So, there you have it, five of the greatest marketing books of all time, condensed into 8-page Executive Summaries just for you - giving you everything you need to get maximum results in miminum time from each.
They cost us one thousand bucks to get.
And now you can have them - completely f.r.e.e.
No cost. Not a penny. Gratis. On the house.
You can print them out and read them all this Memorial Day weekend.
And on Tuesday, you’ll know PRECISELY what needs to be done to ramp up your client acquisition and cash flow in a New York minute.
These are classics. Real classics.
Sean and I want you to have them, study them, learn from them and apply what you learn.
Here’s all you need to do to get all five right now, in downloadable PDFs:
Just take 3 minutes to complete our NPE subscriber survey by going here:
http://www.NPEMemberSurvey.com
You don’t have to be a NPE Member to take the survey and get the Executive Summaries. If you’re reading this email/blog post right now - you qualify.
So, go grab these masterpieces immediately by completing the survey here:
http://www.NPEMemberSurvey.com
As soon as you complete the survey, you’ll be taken to a page where you can download the Executive Summaries.
And it’ll take you all of three minutes to do. So do it now, while this is fresh on your mind, so you don’t forget and miss out on this one grand gift from us to you.
We wish you a wonderful holiday weekend,
Eric Ruth
P.S. Pay attention to the survey as you go through it and make some mental notes. You should be surveying your clients and prospects, too. There’s tremendous value in doing so. Now you can see how we do it, and model the process for your business. Click on this link, or copy and paste it into your browser window to take the survey and get the Executive Summaries:
http://www.NPEMemberSurvey.com
Tags: Fitness Marketing, marketing books, marketing classics