I want to tell you about a quick and easy way to get speaking gigs that’ll grow your fitness business.

And it’s not just quick, easy and simple to do…it’s also free.

Hard to beat that.

I imagine you already know just how potent a tactic public speaking can be for generating leads.

What you might not know is that before Sean and I teamed up to form NPE, he ran a large, multi-location personal training business in Orlando.

In just a couple years, he built it up to 650+ clients.

And the bulk of those clients came as a result of little public speaking gigs, seminars and workshops he did.

Sean will be the first to tell you that he definitely wasn’t a captivating public speaker in the early days.  But he was passionate and confident of his ability to educate folks and help them, if he could get them to listen.

It took him some practice, but he pretty quickly nailed down a way to deliver presentations that sell.

And soon enough, every speaking gig yielded lots of new leads and even some instant new clients.

So, true to his nature, Sean documented the entire process in a duplicable system.  Because he’s the kind of guy who doesn’t like to re-create the wheel.  Once he’s got something working, he does it and does it and does it…making just minor tweaks and adjustments to fine tune the system along the way.

And that’s smart.

From that systemization process, he built out the Platform Selling Toolkit, which we now offer in our NPE Web Store (it’s on sale til this Friday at 3pm eastern):

http://www.NPEFreedomSale.com

The Platform Selling Toolkit is an impressive product. It contains lots of great stuff, but two things of particular note:

1. Sean’s “5 Keys To Transforming Your Body” powerpoint presentation, done for you, all the slides are ready for you to personalize and use, and

2. His follow-up conversion email sequence: you plug the leads you generated into this sequence and new clients pop out the other end.

So, with the Platform Selling Toolkit, and the quick and easy way to get gigs I’ll tell you about, you’re all set to really explode your lead-flow and client-flow pretty quickly.

And during the NPE Freedom Sale, we’ve sliced 100 bucks off the PSToolkit price. You can get it for just $86 down by going here and following the simple instructions (be sure to use the special sale code: freedom):

http://www.NPEFreedomSale.com

Get the toolkit (in the “sales” section of the web store), then head on over to:

http://www.meetup.com

Meetup is a very cool free service for locating groups in your local area.  Just punch in your topic of interest and zip code, and it’ll spit out all the local groups.  Then you just shoot off an email to the group administrator, letting them know what you do and what you can offer the group with your interesting, relevant and beneficial presentation (you just use Sean’s “5 Keys” presentation).

It really is that simple.

So get the Platform Selling Toolkit (and anything else you may need) before the sale ends this Friday at 3pm.

http://www.NPEFreedomSale.com

- Eric Ruth

P.S. If you want even more ways to get an endless supply of speaking gigs, you can get the Platform Selling Toolkit + Advanced Public Speaking System bundle. That’s two great products bundled together for even bigger savings. Advanced Public Speaking System comes with lots of strategies for getting speaking gigs and a done-for-you “cold contact” marketing campaign. Just check out the “Special Packages” section of the web store by going here:

http://www.NPEFreedomSale.com

Yesterday we unveiled our new online store and kicked off the FREEDOM SALE.

Today it continues… with over 42 products and special bundles… MANY of which you’ve never seen before.

Come on over and take a look, then pick up anything you’d like for an unheard of 30% discount.

We have NEVER discounted our products like this before.

And not sure if we will do it again at all this year.

So if you’ve had your eyes on one of our “Gold Standard” coaching programs on fitness marketing, sales, or management… now is the time to invest in yourself and your business growth.

Everything is posted (along with complete instructions and your discount code to use at checkout) at:

http://www.NPEFreedomSale.com

To your success,
Sean

P.S. Not only are we offering a unheard of 30% discount on everything to celebrate opening our new online store, but if your purchase totals over $350 you can request a 3-payment option on your investment. Sale ends this Friday at 3pm EST, so be sure to get over here before you miss out on this opportunity!

http://www.NPEFreedomSale.com

P.P.S. If you’re not having week’s like these fit biz owners, then get educated and get empowered:

“Hi Guys. Just wanted to let you know that we closed our first $10,000 package on Thursday.  No payment plan, no CC - straight CASH! Recession my a@*! Group training is @ $7K/month - every month and growing. Retention is @ 90% for clients staying over 1 year…with 75% staying multiple years! We now have a waiting list for private clients-  pretty cool!

We just wrapped up our best quarter EVER and are $125K (YTD) ahead of last year! I delegated all consults and sales to my two lead trainers and it’s worked great!

Also adding a 2nd CSR/admin. I work 25 hours a week (or less) and am “living the dream” Thanks again for all your programs. Don’t worry, I’m not done yet….the empire will continue to grow

Doug J. Krueger, Peak Performance Personal Training, Pewaukee, WI

“Hey guys. The attached picture is another example of me living the ‘Duplicator Dream’. It was taken on a Thursday afternoon at 2pm. Last week we signed 15 new clients and I only worked an hour and a half on Thursday. I spent the rest of the day doing things around the house. This week we have signed 8 new contracts. I am taking tomorrow off to take my family to St. Louis and go to the zoo. Once again, something that is possible thanks to Duplicator.”

Tony Maslan, Custom Fit Personal Training, Evansville IN

Dear Friend of NPE,

First of all I want to echo what Sean said to you yesterday…

THANK YOU!

NPE has grown tremendously over the past two years because of our commitment to giving you fitness marketing, sales, and management systems, tools, coaching and products that really work.

And because we are blessed with the best customers and Members anywhere!

In appreciation of you, and in recognition of our 2-year anniversary, we’re having our FREEDOM SALE…

…and it’s a doozey!

=========================
    ALL INDIVIDUAL PRODUCTS

                30% OFF!!!
=========================

And we’ve got some great surprises for you, namely…

=========================
    SPECIAL PACKAGE BUNDLES

           UP TO 58% OFF!
=========================

Those bundled packages are where you’ll save the most, so be sure to check them out.

**********NOTE**********

With this sale, we’re launching our new NPE Web Store. It’s just like a traditional shopping cart you’d use at any of the big online stores.

So you’ll feel comfortable with it.

But here’s something important to remember:

=========================

 YOUR NPE FREEDOM SALE
   SPECIAL SAVINGS CODE

You’ll see the simple 3-step instructions on the sale page, but just keep in mind that in the shopping cart you need to enter the Special Savings Code to get the savings.

    Your CODE Is:  freedom

=========================

One other important note: we have a very cool feature in the store called “LIVE CHAT.”  Again, just like the big online stores.

If you have any questions at all, just click on the “LIVE CHAT” button and we’ll be right there to help you!

Okay, that’s it.  Let’s go shopping…

Head on over to:

http://www.NPEFreedomSale.com

And save BIG $$$.

Once again, thanks very much for your loyalty and for being someone committed, as we are, to always “sharpening the saw.”

Sincerely,

Eric Ruth

P.S. The NPE FREEDOM SALE is on! Head over to:

http://www.NPEFreedomSale.com

P.P.S. Sale ends this Friday, July 18. So don’t put this off. The savings are HUGE!

http://www.NPEFreedomSale.com

I’m sending this e-mail later than intended today, but still wanted to get it out the door to you anyway.

I’ve got some big news to share.

But first, the background you may or may not know about…

July is a special month for us over here.

This month marks the official 2-year anniversary of NPE.

Hard to believe… but just 2 years ago Eric and I got together to form NPE. And I’ll tell you what, things have grown FAR beyond any of our original expectations.

It is truly amazing how much we’ve grown and how far we’ve come in a such a short period of time.

And we have you, our customers, to thank for that.

So, from the bottom of our hearts, I want to thank each and every one of you for the pleasure it is to serve you.

We wouldn’t be able to do what we do without your support. And I’ll tell you the past 2 years was just a warm-up… we’ve got a LOT more to come!

Ok, onto the big news for today…

Over the past 3 months we’ve been hard a work to put together an ‘online store’ where we have a complete listing of all our products and programs… all in one place.

Up until now we’ve only had a bunch of random bits-and-pieces of everything scattered in different places.

With MANY of our products that we’ve released during different launches, not even available ANYWHERE online.

Well, after a lot of hard work we’ve pulled everything together.

And tomorrow morning we’ll be launching a BIG SALE to celebrate both our 2-year anniversary and the opening of our new webstore.

We’re calling it the FREEDOM SALE.

The name has special meaning to us, because that’s what NPE Members are doing with all our systems, tools, and coaching… they’re “FREE-ING” themselves from all the problems the average fitness professional or studio owner faces.

So, tomorrow morning keep your eyes peeled for a special e-mail from me with the subject line “FREEDOM SALE”.

It’ll contain the link to our new online store, and a special code for you to grab anything you’ve been waiting to get your hands on….

…FOR 30% OFF!

That’s right.

Everything we’ve got… including some products and programs you probably weren’t even aware we had available… will be posted with a special code for you to grab everything at a 30% discount.

It’s time to celebrate… and empower yourself to FREEDOM.

More to come tomorrow,
Sean

Go watch this video, then come right back for an important fitness marketing strategy lesson.

Ok, did you watch it? If not, please do. This will make more sense. I’ll wait.

Alright, now for the fitness marketing lesson… get your emails, postcards and press releases ready to ride Dara Torres’ wake. If you don’t know who Dara is now, in a couple weeks you’ll know everything there is to know about her, as she becomes possibly the biggest story of the August 8-24 Beijing Olympics.

Here’s a little primer for you about Dara:

– She’s 41 years old - a generation older than most of her competitors. She was medaling in her first Olympics in 1984…before many of them were even born.

– She will go the Beijing Olympics as the oldest-ever member of the US swim team.

– She’s a mother - and still has maybe the most impressive abs I’ve ever seen on a women.

– She’s about as all-American wholesome and attractive as could be.

– She’s considered to have the purest and most efficient swimming stroke…of any woman in the world.

– She’s medaled in four consecutive Olympics…Beijing will be her fifth, and she’s favored to at least medal, possibly win the 50 meter freestyle.

– She owns 8 Olympic medals

– She retired from swimming after 2000 Olympics in Sydney…and now she’s BACK!

– And she is amazingly fit.

If she medals, which is almost a foregone conclusion, she’ll be on the cover of Sports Illustrated…if she gets the gold…maybe even Time magazine.

Remember how the movie “300″ sparked so much interest in the “300 workout?”

Dara will do the same thing for fitness.

Because it’s her fitness that has given her incredible longevity: 3 decades of being at or near the top in her sport.

An NBC reprentative (they’re carrying the Olympic broadcasts) said this:

“It’s not even close. Dara’s far and away the best story of the summer and of the summer games for television purposes.”

The movie “300″ was probably seen by a few million people.

The Olympics, and Dara, will be seen by Billions.

By the end of the Olympics, there won’t be a household in America with a TV that doesn’t know her name and her story.

But you don’t have to wait until then to start leveraging this amazing lady’s story for your marketing.  After what she did in the Olympic trials, she is already huge.

So start talking to your list about her. Find out everything you can and start spreading the good news about how “you’re never too old to rock and roll!”

Be a marketing maniac,

Eric Ruth

P.S. Marketing ‘ideas’ like this are very valuable because you always want to look for ‘reasons why’ to be contacting your list, sending out press releases, etc. But in order to really gain traction and momentum in the marketplace, you need an integrated PLAN.  You can have it here:

http://www.FitBizBlueprint.com

Yesterday’s e-mail got a lot of comments from everyone.A lot of people wrote in and said they were inspired to rededicate themselves to reading from my message.And THAT is a very good thing.

I also got several questions on which books I’d recommend reading, so this morning I went through my library and pulled out some ‘classics’ I’d recommend every fitness business owner go through.

Check them out, along with my notes on each book and why I’m recommending it to you in the new video I’ve just posted above.

Nothing fancy, just recorded this at my desk this morning for you before heading to my workout.

It’s a little ‘guerrilla’, but I hope you enjoy it.

Sean

P.S. If you enjoyed this video, I encourage you to check out our new 5-part video training series on the BLUEPRINT for your fitness business. We’re giving away as a gift to all our newsletter subscribers at:

http://www.FitBizBlueprint.com

Check it out!

Hope you had a great 4th of July holiday.

Nice to get a few days off, isn’t it?

Christina and I were in Asheville, NC for a few days of R & R. And it was a great trip.

Got to tour the Biltmore, which if you haven’t heard of, is billed as America’s Largest Home.

It’s a 251 room ‘castle’ that was built by George Vanderbilt III in 1895.

And it’s impressive to say the least.

One of the most interesting things we saw was Vanderbilt’s library.

It’s 2 stories tall, which a great winding staircase that goes up to the ’second floor’ of the room. In total Vanderbilt’s collection was over 10,000 volumes.

A New York journalist one time hailed him as the ‘best read man in America’.

Vanderbilt kept a list of books he had read since the age of 12. And by the time he died that list totaled 3,159. Which was the equivalent of reading 2 books a week, for his entire life.

Pretty incredible, huh?

One thing I’ve always enjoyed is history. And in particular the biography’s and history of great men who have accomplished much in their lifetime.

Reading is something that every human being who wants to grow should do more of.

You know before we had X-Box, DVD, HD-TV, Blu-Ray, Apple TV, I-Phone, and all the like. That’s what people used to do- READ!

After this weekend I was inspired to rededicate myself to being an even better ’student’ of subjects that interest me like business and fitness.

Here’s a simple tip I heard from a mentor of mine that’ll I’ll share with you.

Go invest in 5 or 6 of the top books in your field.

Put them on your nightstand.

And then commit to reading a chapter a night.

That’s it. Just a chapter a night.

Do you know that if you did that, within 6 months you’ll have read 180 chapters?

How much more of an ‘expert’ do you think you’ll be once you’ve read that much more in your field?

Give it a shot.

To your success,
Sean

P.S. Another VERY important component of success is what I like to call setting “ambitiously realistic” goals - for both your personal and professional life. And that’s the subject of the first video in our new ‘BLUEPRINT’ training series. Check it out now at:

http://www.FitBizBlueprint.com

Are you ready for the holiday?

I know I am. After a busy couple weeks here, we’re all looking forward to a few days off.

Not sure what your plans are, but hope you get to enjoy some good times with friends and family to celebrate our nations Independence Day.

You know, the fourth of July is NOT just about barbeque’s, pool parties, and fireworks.

It’s about the day we declared that we will seize our freedom, and said ’stuff it’ to the British.

I think too many Americans forget their history, and don’t appreciate just how fortunate we are because of the price our forefathers paid just a couple hundred years ago.

FREEDOM and INDEPENDENCE are big words.

And they’re not to be thrown around lightly.

Thankfully you don’t have to fight the royal navy or the redcoats to claim yours in today’s world.

You just have to build a business, the right way, to support your personal and professional goals.

Over the last couple weeks Eric and I have recorded an entire video training course on how to do just that in the fitness industry.

And we’re calling it the BLUEPRINT.

You may have gotten the postcard we sent out last week about it.

If you haven’t signed up to check out these videos yet,
get on over to:

http://www.FitBizBlueprint.com

The first video is all about how to set ‘ambitiously realistic’ goals for your business.

And I know you’ll benefit from watching this.

To your success,
Sean

P.S. Do you have your goals written down, and up on your wall? A lot of people talk about this, but very few do it. Nor do they have any clue how to do it right when it comes to building a business (which is different from achieving a strength or fitness goal). See what I mean at:

http://www.FitBizBlueprint.com