If you’ve already registered for the October
11, 12 NPE Mega-Training Fitness Business
Blueprint Workshop…congratulations. No need
to read further.

If you have not, then this is just a friendly
reminder that the Early Bird Discount ends today.

We’re over 2/3rds full already, and we’re
still months away.

This will sell out. So now’s the time to grab
your spot and save 100 bucks.

I’ll be putting up a new letter over the coming
days, going into much greater detail about the
event and all the amazing pre-workshop grounding
materials you get, including the ULTIMATE FITNESS
MARKETING TOOL CHEAT SHEET which gives you the
shortcut to creating your own highly responsive,
client-generating marketing tools and collateral
for every activity and campaign you run.

Getting your hands on that cheat sheet, alone,
is worth the investment for the Workshop.

So head on over here for more details and to
lock-in your spot with the Early Bird Discount:

http://www.NPEMegaTraining.com

We’re gonna have some fun while doing the most
serious, important and valuable work of your
fitness career, so you can make sure 2009 is
your most explosively profitable year…ever.

Sincerely,

Eric Ruth

P.S. You know how Sean is the “systems guy”
right? He put his Charley Brown-sized noggin
to work creating the systems for AUTO-CLOSER,
DUPLICATOR, DEEP CORE, and two more NEW
systems we’ve got coming soon.

And he also used that melon to synthesize the
steps and systemize the process of creating
killer marketing tools. Wait’ll you see
this thing! And you get it fr’ee at the
Workshop. So, in addition to the fitness biz
marketing plan and 52-week marketing calendar
(THE tools that put you on the fit-biz fast-track),
you also get the ULTIMATE FITNESS MARKETING
TOOL CHEAT SHEET, and much more.

Register here before the early bird discount
evaporates:

http://www.NPEMegaTraining.com

I have shocking news to share with you, but first…

***********************************
LAST CHANCE - EARLY BIRD DISCOUNT ENDS TODAY

The deadline to take advantage of the Early Bird Discount for NPE Mega-Training Fitness Business Blueprint Workshop is TODAY (Thursday, July 31). Save 100 bucks and get the single most important and valuable tool for exploding your fit-biz profits in 2009 by registering now:

http://www.NPEMegaTraining.com

***********************************

You Will Be Shocked By This

The easy, tried and true path for a big-profit payday is for a ‘guru’ to sell a bunch of people on his or her list into attending a seminar with lots of speakers with products they want to peddle. The speakers get up on stage, give you a couple tips, get you excited about the “secrets” in their products, and then offer you a special, one-time-only opportunity to get their product at “rock-bottom” price during the seminar.

It’s worked for decades, and it will continue to work…to enrich the guru (because he or she gets 50% or more of all sales at the seminar)…and generate new customers for the speakers.

But that’s not the shocking news.

In fact, if you’ve ever attended one of those seminars, you’ve seen how they work already. You probably remember how pumped up you were by all the great “ideas” you heard, how motivated you were to try and duplicate the “success” the speakers seem to be having, and how eager you were to get your hands on their “secrets.”

You probably also remember how much “lighter” you were after dropping hundreds or more on a bunch of products at the event. And how frustrated you felt a few weeks later when you realized just how difficult it is to implement everything they told you to do.

Those seminars are like a night out with wild friends doing Tequila shooters: you catch a great buzz, inhibitions dissolve away, and everything - for the moment - is positive and fun.

Then you wake up the next day with a pounding hangover, a dry mouth and feeling emotionally spent and alone.

Because now you’re on your own. The party’s over. The alcohol or adrenaline metabolized, the reality of real life smacking you in the face.

And you’re confronted with the same problem you had before the seminar…”what now?”

I’ve been to dozens of these seminars and experienced this first hand. I know the drill. I’ve felt the adrenaline rush…and the crash.

And I spent YEARS of my life trying to piece everything together into a step-by-step plan I could follow that would finally give me the results I was desperate for.

Years of my life.

From 1989 to 1998, to be exact. Almost a decade.

Maybe I’m slower than most - maybe I’m a little thick - I really don’t know.

All I know is I really wish just ONE of those seminars lived up to the promises it made.

If I’d gotten the PLAN I needed way back when, I’d probably be retired in Tahiti right now.

So here’s the shocking news…

Sean and I are doing something completely different.

We’re going against the grain.

It would be easy for us to follow the proven model of filling a room with our Members and subscribers…and then selling a bunch of stuff.

But that wouldn’t be true to our Mission Statement. It wouldn’t be congruent. Because it wouldn’t help you get the results you want.

It would make us bookoo bucks, but it wouldn’t serve you.

So instead, we’re giving you the exact, step-by-step PLAN you need to make 2009 your most explosively profitable and fulfilling year ever when you attend the NPE Mega-Training Workshop in October.

We’re putting at risk over 65K to give you what you need more than anything else…

The Proven Blueprint for a Mega-Profitable Fitness Business.

The plan - the roadmap - step-by-step - soup to nuts.

And we’ve developed a PROCESS for doing so.  Unlike an “event” where you show up, sit down, listen and then buy more stuff - two or three days of wham-bam-thank-you-maam, then you’re outtie and on your own…

…we’ve developed a SYSTEM for teaching you the SYSTEM.

You’ll be provided pre-workshop grounding materials, exercises, interaction, coaching and training that prepares you to take full advantage of the time we have together before, during and after the Workshop in Boston October 11 and 12.

You’ll arrive already warmed up, with a nice sweat going, ready to get into action and MAXIMIZE every minute - wringing every bit of value from this workshop.

Then you’ll go home knowing precisely what to do next.  Let me say that again…you’ll go home knowing PRECISELY what to do next.  No confusion, no hangover, no “seminar blues.”

And we even follow-up the workshop with TWO webinar-conference calls to address any unanswered questions and to provide on-going coaching, training and direction.

We don’t leave you hanging…alone…and confused.

So this is NOT an ‘event’ - it’s a process.  And that’s how plans are developed, habits are formed, systems are implemented. And it’s this process that guarantees 2009 will be your best, most profitable year ever in the fitness business.

   ***********************
    More shocking news…
   ***********************

There’s one thing every fitness business MUST have in order to prosper, and it’s this:

  ==> Marketing collateral <==

You must have tools for delivering your message to your market. And for most, if not all, that is the primary stumbling block - the biggest obstacle. 

Until now, it’s been almost impossible for all but a handful of fit-pros to determine which tools they need, let alone create them all.  But that problem goes away now.  Because all attendees of the NPE Mega-Training Workshop are going to be handed the ULTIMATE MARKETING TOOL CHEAT SHEET.

This makes producing top-notch, response-inducing, client-generating marketing tools a simple, step-by-step process anyone can follow.

And it’ll blow you away.

   ********************
    Let’s Wrap This Up
   ********************

I know this has been a long note, and I appreciate you reading it all the way through. And the fact that you’ve read this far tells me something: you get it. You understand the value of what we do here at NPE. You realize and appreciate that “ideas and a nickel will get you a stick of gum” - but systems, tools and coaching will explode your fit-biz profits.

The fact that you’re reading this tells me you don’t want to go through the 9 year trial and error phase I went through trying to piece everything together and figure it all out on my own. You want the shortcut, the proven path, the plan, the blueprint.

  ==> THE MISSING LINK! <==

And that’s exactly what you get when you register now for the NPE Mega-Training Workshop.

And when you register today you save 100 bucks with the Early Bird Discount.

You can even take advantage of the EZ-pay monthly equalizer payment plan. 

If you’re a serious fitness professional, this really is a simple decision. And a decision you will look back on as one of the wisest of your career.

Go here to register now and save with the early bird discount:

http://www.NPEMegaTraining.com

And let us show you the money.

Respectfully,

Eric Ruth
NPE, LLC

P.S. You can have the complete fitness marketing blueprint and 52-week marketing calendar, plus the pre-workshop training, post-workshop training, the ULTIMATE MARKETING TOOL CHEAT SHEET (which is stunningly powerful), and more that I can’t even tell you about now…plus the opportunity to spend two days networking with some of the most successful fit-biz owners in America and world-wide. This is how breakthroughs are made, my friend. We look forward to seeing you there. Register now at:

http://www.NPEMegaTraining.com

Take a sec and let these words from Jim Rohn really sink in…

“Success is neither magical or mysterious. Success is the natural consequence of consistently applying basic fundamentals.”

You know what the most fundamental of all business practices is?

The creation and implementation of a business plan and marketing calendar.

But I’m willing to bet dollars to donuts…you don’t have either of these.

Or if you do, they are generic at best, mere shells of what they should be, and rarely used.

It’s been said thousands of times, but bears repeating…

Would you EVER attempt to drive to a new location across town without a map or directions?

Would you EVER tell a client to “just go dome cardio then lift some weights.”

Would a builder EVER tell his general contractor to “just start building.”

Do you think any athlete preparing to compete in the Olympics just goes out and swims or runs laps…just picks up a javelin and starts throwing it…just starts trying to jump as far as he can into a sand pit?

Nobody reaches a pre-determined destination or goal without a PLAN, a ROADMAP, a BLUEPRINT.

It just doesn’t happen. Regardless of how much they wish it so and hope it so.

It is, simply put, the most fundamental of fundamentals.

And it’s how to be successful in business and in life.

“Success is neither magical or mysterious. Success is the natural consequence of consistently applying basic fundamentals.” - Jim Rohn

A squared away and successful fit-biz ALWAYS operates with a sound, well-conceived business plan and marketing calendar.

Period.

If you understand that, and you want that, then the NPE Mega Training Workshop is how to get the plan, the roadmap, the BLUEPRINT.

Find out more and get the 5-video Blueprint training series here:

http://www.FitBizBlueprint.com

To your success,
Eric Ruth

P.S. The deadline to get the Early Bird Discount for the Workshop is tomorrow, Thursday July 31. Grab your spot now, we’ll mail you out the package of grounding materials so you can get started preparing to make 2009 your best and most profitable year ever…because you’ll have the PLAN for doing it.

No wishful thinking, no ‘wing and a prayer’, no magic bullets…just hard core fitness business fundamentals that make ALL the difference between working IN versus working ON, between earning a living versus earning a what you want, and what you’re worth.  We look forward to seeing you and working with you at the Workshop in October.

http://www.FitBizBlueprint.com

At the risk of sounding overly dramatic, the truth is you may never read a more valuable email than this…

==> This Makes Prospects Buy Your Fitness Services <==

If you believe your fitness services can truly help people solve their problems or achieve their goals, then you have a moral obligation to do the best you can to influence and persuade them to take action…to buy…from you.

You are obligated to do everything you can (ethically) to channel their desire for that solution in your direction.

Because if you don’t, the prospect will either buy from a lower quality provider (not getting the help she needs) or do nothing at all (not getting the help she needs).

So if you can look yourself in the mirror and honestly say you believe you have the best solution, then it’s your responsibility to market and sell it effectively.

Does that make sense to you?

I hope so, because when you take this mindset, it gives you real clarity and an urgent sense of purpose. It makes it obvious why you must be evangelical in your marketing and outreach.

And it frees you from any emotional baggage about selling your services.

You rise above “salesperson” and become an “ambassador of health and fitness.”

But even with this level of moral commitment and obligation to enthusiastically promoting your services, there is one more element you must incorporate into your marketing in order to compel people to take action - to buy your services.

There must be a deadline (urgency based in fear of loss).

Last week Sean and I were doing a consultation with Platinum Member Clint Howard.  Clint was telling us about a mailing he just did to test a new 3-step direct mail campaign.

He received zero calls from letters #1 and #2. But then the third “final notice” letter hit, driving home the hard deadline for taking advantage of the offer. And clients started rolling in before the offer expired.

Deadlines RADICALLY improve response.  And that’s why you must use them.

Not as some sort of cheesy manipulative tactic, but as a method for compelling people to take action on their own behalf.  Because, and this is really important…

…people will act with conviction and urgency moreso when they fear loss, than when they desire gain.

Sure, they know they need your services, but they’ll procrastinate - they’ll rationalize and justify inaction when the primary psychological driver is gain.

But when there is a real threat of losing out on something (i.e. your special offer), the urgency to act is dramatically heightened.

To sum up, here’s how to get prospects to buy:

1. Provide THE best service.
2. Believe it is THE best.
3. Be evangelical about spreading the news.
4. Make compelling offers.
5. Use a deadline or scarcity (fear of loss outpulls desire for gain)

Speaking of deadlines, here’s one you need to be aware of.

==> Thursday July 31st (two days from now) <==

That’s when the Early Bird Discount ends for our NPE Mega-Training Workshop.

The interest in this kind of event, where actual work ON your business will occur (rather than just another “expert-of-the-month-pitch-fest”) is VERY high. And because of that, seats are filling up fast.

To get the whole story (and powerful advance training), watch the videos here:

http://www.FitBizBlueprint.com

And then take action on your own behalf before the deadline date (Thursday, July 31st).

Make it a great day,

Eric Ruth
NPE, LLC

P.S. Urgency in your marketing is critical to overcoming inertia (the tendency for objects at rest to stay at rest - remember that from physics class?).  Use urgency - not as manipulation - but as a mechanism for getting prospects to take action on their own behalf - to avail themselves of the solution you provide - the best solution. If you truly believe in what you’re offering, then it’s your moral obligation.

We know the NPE Mega-Training Workshop will be a watershed event for those in attendance. It will be THE thing that guarantees 2009 will be your best year ever in the fitness industry. So we’re using both real urgency to drive the early bird discount deadline, and real scarcity - because there are only 150 total seats available, and more than half of those are taken
already.

So go here now to get the full story, the 5-video training series, and to grab your seat before the early bird deadline:

http://www.FitBizBlueprint.com

Hope you had a great weekend.

Eric, Dick, and I are all home after a trip to Canada for some business.

Nice and cool up there, and gotta say I’m missing it after stepping back into the North Carolina heat wave.

I should’ve had more pictures, but here’s a quick one from the airport with NPE member John Wheeler and his key staff members Terra and Sophie. John recently got in on our Deep Core™ class, and after getting a taste of what NPE has to offer… he called up wanting more! So we met to discuss how we can best help him and his 20 clubs grow to the next level. Looks like we’ll be doing some work together and we’re all excited about the opportunities this presents.

Anyway, enough about that, the show must go on, so let’s get back to talking about you and your fitness business.

I recently had a call with NPE Platinum member Chris Hill…

…Now Chris is a kick butt studio owner, and everything he touches turns to gold. But, there’s something “odd” about Chris’s situation that always gets me thinking…

…You see there are millions of companies across America who have been making the same amount of profit year-in-and-year-out for God knows how many years.

It’s as if these companies are “stuck” in limbo. Their growth (and therefore their profit) has plateaued and it looks like they’re happy for it to stay that way (or at least don’t know what to do to get it going up again).

And yet, for the last two years that Chris has been an NPE member he’s NEVER had a month lower than the last. That is to say he is always making more and more money year-in-and-year-out.

So, what’s the difference between these companies who have got their profit “stuck” and the successful Mr. Chris Hill?

For the record, Chris doesn’t have his own dollar bill printing press (as far as I’m aware).

And no, Chris doesn’t own shares in the oil companies… although he is securing some “mineral rights” on land at the moment.

So, want to hear Chris’s secret to success? Well you can when you listen into the recording of the call I had with him on this month’s NPE Gold Audio Success CD available at:

http://www.NPEgold.com

When you do you’ll also discover…

* How Chris transitioned himself from a personal trainer working 24/7 to a business owner working 24 whenever the heck he feels like it!

* One of the first things you need to have in place within your fitness business to ensure success.

* Why Chris wishes he could have kicked himself in the butt five years ago, and NOT waited to make the one business decision we always keep telling you about. Do this today and it will double, even triple your free time.

* How to streamline your marketing campaign with the one tool every single fitness professional MUST now be using if they really want to move up to the next level.

* How Chris blew-up his business with public speaking and what crucial speaking tool adds structure to your talk and makes it a comfortable, not a terrifying experience.

* How to reach more people - although not everyone wants to come to the gym, and not everyone can afford private training - everyone wants to be fit and healthy, and you can reach them too by “widening your net.”

* And much, much more!

…You see Chris is the guest interviewee on July’s NPE Gold Audio Success CD of the month, and so he has “fessed up” on some of his major player growth and profit strategies that you too can implement in your fitness business, and grow just like Chris has.

By the way, Chris is now planning his very own, brand spanking new 10,000sq/ft facility - that’s how good the systems and keys to success he reveals are.

So, wanna learn more about what Chris knows on running and growing a successful fitness business?

Great, then get over to the site below and listen to Chris’s complete interview for F.R.E.E. when you take advantage of the NPE Gold 30-Day Trial offer at:

http://www.NPEgold.com

To your success,

Sean Greeley

P.S. The interview I did with Chris will only be available for 4 more days… then we’re moving onto next month’s issue  and this goes back into the NPE vault. So make sure you get on this right away by grabbing your F.R.E.E. 30-day NPE Gold Trial at:

http://www.NPEgold.com

I don’t know if you’ve been watching the Olympic Trials the last several weeks, but I have and all I can say is…

…I’m PUMPED!

Several national and world records have already been set through just the trails.

Tyson Gay’s 9.68 second 100m run was just incredible..

And both Michael Phelps and Katie Hoff’s swimming records set in the 400 IM were equally as impressive.

And let’s not forget Dara Torres… setting new swimming records… at age 41!

How do these athletes do it?

What’s their secret?

If you follow their stories closely, as I do, you’ll find each of them attribute their success to ONE key principle.

And the principle works for them just as well as it works for you and me.

You can use it in to smash records of your own in your fitness business- like having your biggest month in sales, or having over 100 clients on your list - whatever you want.

Sound interesting? All is revealed in the July 2008 issue of the NPE Fitness Marketing Letter available at:

http://www.NPEGold.com

When you read this month’s FML newsletter you’ll also discover…

* What a world famous realtor called Ida “The Hurricane” Terbet can teach you about how to be a success in the fitness industry.

* 3 Key Strategic Questions that will help you save time, effort and money.

* How to avoid the herd mentality - “If you follow the herd, they’ll lead you straight to the slaughter.”

* Why there’s no crying at NPE, even when everything that can go wrong does go wrong. You can be dealing with sh*t all day and still come up smelling like roses when you adopt this winners mentality.

* How to ride the wave of success, right through the “recession”.

* How Aussie fit pro Rick Isaac is killing it down under (closed $73,720 in the last four months) and why he swears by the power of systemization. Good on ya mate!

* Plus blogging secrets from internet marketing expert Lynn VanDyke, the “RRRR” efficiency formula taught to Dick “The Master” Chilton by his old army captain, the fitness marketing laboratory explosive exhibit analysis column and much, much more!

Not a bad issue we’ve put together if I do say so myself, right?

Get your hands on it for F.R.E.E. when you test-drive NPE Gold (along with the 6 bonus reports and audio we’ve giving away) at:

http://www.NPEGold.com

Have a great weekend,

Sean Greeley

P.S. Also revealed in this issue is a marketing secret so powerful, Eric is willing to steal from his own wife! Shameful!

P.P.S. This month’s issue of FML is available for just 8 more days. Get it now (along with the 6 bonus reports and audio we’ve giving away) at http://www.NPEGold.com

“Why should I choose you?”

That’s the single most important question you must have a great answer to.

Because it’s the question your prospect is silently asking.

Competition is fierce, the economy appears to be in a tailspin (but folks ARE buying - you just have to target the right ones), and even if the economy were stellar and you were the only game in town…

…people would still need a good answer to that question.

Because there are always other options, including doing nothing at all.

The answer to this question, “why should I choose you?” is your Unique Selling Proposition, also known as your Competitive Marketing Advantage.

And getting it right is critical.

But very, very few fit-pros (or business owners in general) give this all-important question the serious thought and effort it deserves.

Just rattling off some benefits is NOT enough.  Everybody’s promising the same thing.

The point is…

What makes you UNIQUE and DIFFERENT?  What is so special about what you do that will compel your marketplace to sit up, take notice, and take action?

There is always something — the ‘work’ is in the locating or creating.

HINTS:

1. Look at your personal narrative - your story. What’s special or unique about it?

2. Look at your technology - your proprietary training ’system’ - what’s special or unique about it?

3. Look at your guarantee - your risk reversal - what’s special or unique about it?

These are not the only places to look (or create), but they are good places to start.

Get to work on your USP - on formulating a great answer to the all-important question of “why should I choose you?”

Be a marketing maniac,
Eric Ruth

P.S. Are you watching the Fitness Business Blueprint videos? If not, what are you waiting for? They’re fr’ee, and they’re fantastic training on the CORE principles that will ensure your success. You can watch video #1 right now at http://www.FitBizBlueprint.com

My wife, Brandy is in Chicago today attending a conference on persuasion and influence based on the teachings of Robert Cialdini’s book, Influence: The Psychology of Persuasion.

She was there yesterday, too. Spent the day in the conference and the evening shopping on the Magnificent Mile (gulp!)  Not looking forward to the MasterCard bill.

Brandy’s recently launched her own biz, after ten years in sales for a Fortune 500 company.

And she’s doing almost everything right.  she’s already in action…already marketing to drive leads and build a list.

And she’s getting LOTS of information and instruction, learning best practices and getting coached. She and I meet every Sunday for a strategic planning session so I can help her flesh out her marketplace domination plan!

But I’m far from her only resource (I just happen to be the cheapest).

In fact, she’s on a bunch of local ‘gurus’ newsletter lists (she’s doing biz locally). One of them is a woman who is apparently a pretty sharp marketer.  A few weeks ago, this woman made an offer to her list to provide a 2-hr “marketing plan” session for a couple hundred bucks.

Brandy showed me the info, and we agreed it would be a good move to make in order to get feedback from a local expert. So she bought.

Last Thursday she met with the woman.  When Brandy got home I asked her how it went.

“Great,” she said. “Carol’s full of ideas.”

Red flag goes up for me immediately.

“Ideas?” I asked, “I thought this was a marketing planning session?”

“Well, we didn’t really get around to that because Carol was just throwing out one great marketing idea after the next,” Brandy explained.

I’ve talked to Brandy about this before. And I tell her the same thing I’ve been telling fitness professionals since 1998…

“Ideas…and a nickel…will get a stick of gum.”

Marketing ideas (tactics) are important, for sure.

But they are ONLY *valuable* when they’re integrated into a STRATEGIC ACTION PLAN.

The kiss of death for new biz owners, and veterans alike, is getting caught up in tactical thinking and marketing.

Because then you confuse activity with accomplishment.  You don’t gain any ground.  There’s no coherence and congruence from one activity to the next.  You jump from this tactic to that, from press releases to public speaking, from ebooks to ebay, from magazine ads to postcards, etc., etc.

And none of those activities - those tactics - are integrated into a STRATEGIC ACTION PLAN (do you have this tool in your fit biz?)

So you spin your wheels.  You don’t get traction.  You don’t get MOMENTUM. And you start every day thinking…

“What am I going to do NEXT to get more clients?”

Being tactical - always looking for the next big idea or next cool marketing activity - is like being a dog chasing his tail.

You go round and round, get dizzy, tired and frustrated, and then take a nap.

Look, until and unless you get a ROCK-SOLID comprehensive, integrated, congruent and complete STRATEGIC fitness marketing action plan in place, you will keep chasing your tail.

It’s just that simple.

And you already know it. You’re probably experiencing that in your biz right now.

Which is precisely why Sean, Dick and I are doing our NPE Mega-Training Workshop in October.

It’s ALL about putting into your hands a complete 52-week strategic fitness marketing BLUEPRINT action plan you can follow to make sure 2009 is your best, most profitable year ever.

This Workshop is how to get the single most important and valuable tool you will EVER have in your fit biz.  If you don’t have one - a fully formed and complete strategic action plan - then you’re at a severe disadvantage.

Because this tool is the bridge across the gaping pit between where you are now and where you want to be.

There’s a hundred buck early bird discount when you register for the Workshop before the end of this month (by July 31st).  Here’s how to get the tool you want:

http://www.NPEMegaTraining.com

Of course, the reality is you have a choice:

You can either work hard *IN* your fitness business and earn a living, or you can work hard *ON* your fitness business and earn a fortune.

You’re going to do one or the other, so the only question is - which would you prefer?

If the second option is more appealing to you, then register for the Workshop now (and save 100 bucks):

http://www.NPEMegaTraining.com

All the best,
Eric Ruth

P.S. Want to get a jump-start on some of the strategies we’ll be covering in detail at the Workshop? Then watch this 5-lesson video training series here:

http://www.FitBizBlueprint.com

Here’s an interesting bit of info for you about the NPE Freedom Sale…

The hottest selling product, by a factor of 2, is the AUTO-CLOSER Fitness Sales System.

Twice as many AUTO-CLOSERs have sold than the next best seller, which is DUPLICATOR Fitness Business Management System.

And the third best seller?

The AUTO-CLOSER + DUPLICATOR Bundle!

I swear I’m not making this stuff up.

http://www.NPEFreedomSale.com

I just talked to Christina and she said the phones and web chat in our online store are, in her words, “blowing up.”

“Brigett was running three live chats simultaneously at one point,” Christina said.

So, as usual, things heat up right near the end.

But we don’t want anyone to miss out on this last chance to get all individual NPE Products at 30% off, and bundled products up to 58% off. So we’re going to extend the sale until 5pm Eastern Time today.

Since the store is new, the chat is new and we’re all sort of scrambling to make sure everything works for you guys, it just makes sense to extend the sale for 2 more hours to make sure everybody is happy and gets what they want.

But 5pm eastern time is the drop dead deadline — the NPE Freedom sale will shut down at 5PM today.

So be sure to head on over and make your choices right now:

http://www.NPEFreedomSale.com

Have a great weekend,

Eric Ruth

P.S. Batman Dark Knight opens today!  Really looking forward to seeing that one. Christian Bale is the best Batman, in my opinion, and Heath Ledger’s Joker is supposed to be a sociopath of the highest order. Can’t wait to see the conflict…and the ass-kickin!

P.P.S. Sale ends at 5pm Eastern today:

http://www.NPEFreedomSale.com

If you’ve been sitting on the sidelines during our 30% off FREEDOM SALE, I want to remind you that everything ends at 3pm EST today.

EVERYTHING we’ve got… including some products and programs you may not have even seen before… are all on sale now at:

http://www.NPEFreedomSale.com

Here’s what Gold Plus Member Brad Scott has to say about this BIG EVENT:

“Yesterday I received a postcard in the mail talking about Freedom sale being held by NPE. I was initially excited by what I saw an anxiously awaited the unveiling of what I knew would be a great opportunity.

Notice I said opportunity. Like many of you I have been making plans to take advantage of some of the great courses offered by Eric and Sean such as AUTO-CLOSER and DUPLICATOR, but my timing was always a little off due to personal road blocks. So I was extremely excited about this opportunity to get the courses I wanted at a great discounted rate. But once I clicked on the link provided and saw all the great packages and deals available…

…I FREAKED OUT!

NPE, this is a truly wonderful site. Great work! I hooked up my AUTO-CLOSER and my DUPLICATOR that I have been waiting for so long, but when I checked out.

BAM-I was hit right between the eyes!

I cannot even describe the amazement I saw appearing before me. Talk about a great opportunity. I am not even going to ruin the surprise. You must see this for yourself.

Once you see all the great offers, you too will freak out. In fact, if you walk away from this opportunity empty handed, you must be a freak yourself. If you feel nothing on this site is worth your investment, you better ask somebody and quickly.

Personally, I must recommend the following:
- AUTO-CLOSER
- DUPLICATOR
- GOLD RUSH
- Small Group Coaching
- Strategic Alliance Marketing
- Fitness Advertising
- Advanced Lead Generation
- Direct Mail Marketing

All of the products are spectacular; these are just my personal favorites. And once again, prepare yourself to be blown away.

For you members new to NPE, consider this Christmas. Because it feels that way to me.”

-Brad Scott, Sport and Life Fitness, Melbourne, FL

Thanks Brad for your kind words, and it’s the success of great members like you that continues to inspire us to what we do.

Get on over the FREEDOM SALE site and see what Brad’s talking about… and take advantage of the 30% discount… before the clock strikes 3pm today.

This is a SPECIAL EVENT that will not be offered again this year.

Best Regards,
Sean

P.S. All the fitness marketing, sales, and management systems, tools, and coaching you need to reach your goals in 2008 and beyond… at an unheard of 30% discount. Check it out before everything ends of 3pm EST today at:

http://www.NPEFreedomSale.com