Bad economy? Not for this studio owner.

She’s doing rock-solid numbers this year, even better than last year’s.

By any measure or comparison, this studio is successful - and has been for years.

That’s because her studio has cultivated and nurtured a 100+ active client base…and very strong positioning within the affluent marketplace it serves.

The studio is expertly managed…with SYSTEMS.

Staff is professional and happy.

Client-base is strong.

The numbers are all good, including profit.

You can buy this studio today, step in tomorrow, and immediately begin drawing a 70K salary or more.

 (Try and do that with a start-up - could be years before you’re at that point.)

And she’s selling the studio for personal reasons…at a rock-bottom price.

There’s more. And this is significant.

She’s willing to stay on for as little or as long as you need her to make the transition seamless.

Don’t need her help…no problem…she’s off to be with her family.

Want her help…she’s there for you.

That’s rare.

If this interests you, get all the info you need here:

http://www.fastfitnessprofits.com

Make it a great week,
Eric Ruth

P.S. Sean and I have a really neat treat for you tomorrow. Something I know you’ll like and appreciate because it shows you how to overcome the single biggest barrier to rapidly and radically moving your fit-biz forward.  Keep an eye on your email tomorrow.

For now, go check out this bargain of a lifetime:

http://www.fastfitnessprofits.com

I don’t know about you, but we’re all ready for the weekend over here.

It’s been a crazy week here in the NPE office with the launch of our new Deep Core Fitness Marketing System.

The program sold out in record time, and yesterday the phone and e-mails just didn’t stop from folks wanting to get into the class.

I’ll tell you the reason why we have to limit the number of students we work with in each class- it’s because coaching takes a lot of work to do it right!

And we’re committed to doing everything we can to ensure our programs do NOT get watered down.

We take time with each and every student (both in our group classes and private consultations) to ensure they get the best results possible with our programs.

You know it to be true in your fitness business and it’s the same in ours- good coaching makes ALL the difference.

But if you didn’t make the cut on Wednesday, here’s how to you can still get full access to the entire program and pre-register for the next class we teach live in September- details at:

http://www.GetDeepCoreNow.com

We’re all going to rest up over the weekend here, but next week we’ll be back to share some exciting new videos Eric and I have been recording with you.

It’s a 5-part business training series we’ve decided to give away to our entire list called the “BLUEPRINT”.

And that’s right- we’re GIVING it to you.

More details to come on Monday.

Have a great weekend,
Sean

Hope you had a great weekend.

Weather was perfect here in North Carolina, and we pretty much chilled out resting up for busy week coming up ahead.

*******************************************************
NOTE: If you haven’t downloaded the Deep Core Fitness Marketing Secrets “How To Never Run Out Of Leads!” Report make sure you do so today.

You’ll get full details on how to attend the special webinar we’re holding on the entire Deep Core System, this Wednesday at 1pm EST.

Having coached hundreds of fitness professionals to success with our Auto-Closer sales system, and Duplicator management programs I can’t tell you how excited I am to finally share this new program with everyone.

It will be the COMPLETE marketing SYSTEM you’ve always wanted… that nobody has ever given you until now.

Details at:

http://www.DeepCoreSystem.com

*******************************************************
Alright, let’s review the steps we’ve covered so far in how to turn your fitness business into a marketing machine:

Step 1: Organize Your “Lists”

Step 2: Build Your Database

Step 3: Create Your “Funnel” and Install Contact Capture Systems

Step 4: Launch External Marketing

Let’s dig into the final 2 steps required to take control of your marketing once-and-for-all:

Step 5: Commit to Ongoing Follow-up Marketing

Once you get good Lead Generation Marketing Systems working for you- and your Contact Capture Systems and Funnel Campaigns are working just right- it’s time to dig into how to take your Internal Marketing to the next level.

Internal Marketing refers to all the “Follow-Up” activities you do to continue converting prospects to clients.

And also re-sell, up-sell, and cross-sell your existing Active Clients.

Follow-up Marketing also serves the purpose of stimulating ongoing referrals from your customers and systemizes the process of capturing testimonials and success stories as well.

Chances are you’ve probably heard about the power of these things before - like sending an e-mail to your list every week, or sending an offline print newsletter to your list every month.

But most people have no clue how to do these activities effectively, nor how to systemize and automate the process so that it happens on auto-pilot for you each and every time (so you don’t have to waste hours trying to figure it out and try and re-invent the wheel every single time).

We teach you all about how to do this, plus give you templates, tools, and models to put-it-all-together in the Deep Core System.

When you finally learn how to do it right, it’s VERY easy and a whole lot of fun to do because the results are so instant you can’t help but get excited about the power good Internal Marketing has on your success.

Step 6: Plan, Tracking, and Review

Alright, we’ve covered quite a bit so far on assembling lists, building your database, installing contact capture systems and a marketing funnel, external marketing, and internal marketing.

What’s left?

Well the most important thing of all, and that’s learning how to put it all together to get maximum results!

Listen, there a lot of marketing books out there. And chances are you’ve heard about many of these things before.

But how many are you using?

Why haven’t you put it all together?

What’s keeping you from getting it set-up and working right for YOUR business once-and-for-all?

I’ll tell you exactly the problem. It’s that nobody has ever shown you how to pull it all together in a comprehensive marketing plan, and then shown you the steps and given you the tools to you need get these systems installed and ‘tweaked’ just right to be successful!

And frankly, THAT’s the reason why we’ve put the entire Deep Core Fitness Marketing System together. To break
each of these components and steps down into a paint-by-numbers program that ANYONE can follow and be successful with.

But getting these systems up and running is just one piece of the puzzle, the key to your continued success (and therefore business security) is learning how to track key marketing ‘metrics’ every month, and then knowing how to evaluate your numbers to make good business decisions that ensure you continue growing as fast as possible in achieving your goals.

THAT’s the focus on the final lesson in the Deep Core System, and we go into great depth (and experience) on what works and more importantly what doesn’t work here.

*******************************************************
Download the “How To NEVER Run Out Of Leads!” special report and audio CD for an in-depth analysis on how to drive your entire fitness business marketing (and a whole lot more) at:

http://www.DeepCoreSystem.com
****************************************************

Ok, we’ve reviewed the 6 steps, what’s left?

What other “surprises” have we got to share with you?

We’re saving those for Wednesday’s special webinar which you’ll get registration info for when you download the report and audio CD at:

http://www.DeepCoreSystem.com

To your success,
Sean

P.S. This Wednesday at 1pm EST we’re holding a special 60-minute tell-all webinar on how to take full control of your fitness marketing with a complete SYSTEM and coaching program that’s walks you through the process. Get full details when you download the “How To NEVER Run Out Of Leads Report” and audio CD now at:

http://www.DeepCoreSystem.com

P.P.S. Fitness Businesses with a complete marketing system in place don’t complain about how ‘tough’ the economy is - they ‘clean up’ while everyone else is scrambling to try and stay alive. Which end of the spectrum are you operating from right now?

Get educated and step up your game now at:

http://www.DeepCoreSystem.com

Yesterday we talked about the first steps necessary to take control of your fitness business marketing once-and-for-all.

And they were to:

Step 1: Organize Your “Lists”

and…

Step 2: Build Your Database

NOTE: Contrary to what a lot of internet marketers will tell you, an e-mail list is NOT a database! And a REAL database includes much more information than just online and offline contact information of your contacts. More on this in the “How To NEVER Run Out Of Leads!” report at: http://www.DeepCoreSystem.com

******************************************************
NOTE: If you don’t want to wait on the e-mail series, you can download the complete “How To Never Run Out Of Leads!” special report with all 6 steps to getting control of your fitness marketing at:

http://www.DeepCoreSystem.com

******************************************************

Step 3: Create Your “Funnel” and Install Contact Capture Systems

Ok, you’ve assembled your ‘lists’ and put them together in a database program.

What’s next?

Well, now you want to install your funnel and contact capture systems.

In the Deep Core Fitness Marketing System we share done-for-you tools and templates for installing rock-solid Contact Capture Systems in your business. And we spend a lot of time on how to train the use of them all the way through your organization to eliminate any ‘leaks in the system’.

After that is complete, it’s time to install your first “funnel” campaign.

We also call this a Prospect-To-Client Conversion Campaign and we take time to review an entire outline of what’s included in a good one, walk you through set-up, and help you get it running strong.

As I talked about earlier, just putting THIS system in place and getting it running right will make a DRAMATIC impact on the success of all your marketing and ultimately your bottom line.

What is a funnel campaign?

It’s simply a sequenced marketing campaign, that you simply ‘tag’ to a prospect. The campaign does all the work and heavy lifting of ‘pre-selling’ your services for you.

So the funnel campaign literally takes a cold prospect, and TRANSFORMS them into a red-hot-eager-to-buy new client!

Yes, good marketing done right is in fact…

…that POWERFUL!

Step 4: Launch External Marketing

There are LOTS of media you can use to get your message to market, and to keep things simple we teach folks in the Deep Core System program how to get the low-cost, high-impact ones up and running first.

Many folks get lazy and think that just going right to the high investment media is the answer to all their problems.

Not so!

Learning how to get the simple ones up and running first will save you a LOT of money and help you tweak your USP, message, and offers just right before you invest a significant amount of working capital here.

The simple external marketing strategies we teach are:

- Strategic Alliances

- Publicity

- Print Advertising

There is quite a bit to talk about with getting these 3 right, and to do it justice I won’t attempt to put it all in an e-mail.

Download the “How To NEVER Run Out Of Leads!” special report and audio CD for an in-depth analysis on how to drive your ‘external’ marketing (and a whole lot more) at:

http://www.DeepCoreSystem.com
****************************************************

I’ll be back Monday with the final 2 more steps to regaining control of marketing your fitness business.

But If you don’t want to wait on the e-mail series, you can download the complete “How To Never Run Out Of Leads!” special report and audio CD at:

http://www.DeepCoreSystem.com

To your success,
Sean

P.S. We’re holding a special 60-minute webinar next Wednesday at 1pm EST to go into great depth on how to take full control of your fitness marketing with a complete SYSTEM and coaching program that’s walks you through the process. Get full details when you download the “How To NEVER Run Out Of Leads Report” and audio CD now at:

http://www.DeepCoreSystem.com

We’ve been talking the last few days about the PROBLEMS every fitness business owner faces with their marketing.

So, let’s switch gears now and talk about the flip side…

…SOLUTIONS!

There are 6 steps to regaining control of your marketing (and therefore business) success.

And I’m going to review them all in a 3 part e-mail series for you.

******************************************************
NOTE: If you don’t want to wait on the e-mail series, you can download the complete “How To Never Run Out Of Leads!” special report and audio CD at:

http://www.DeepCoreSystem.com

******************************************************

Step 1: Organize Your “Lists”

It’s very hard to do any marketing at all, without lists of people to market to!

And even if you have a brand new company, believe it or not you already do have a list of people to talk to- so it’s important you assemble those groups of people into
lists right from the start.

There are 5 lists that you should start off with assembling and they are:

- Active Clients and Customers (you can sub-categorize these as we talked about earlier)

- Inactive Clients and Customers (which you can also sub-categorize)

- Prospects (which is all the people who have expressed an interest in your services at some point, but have not yet made a purchase)

- Referral Sources (which includes business associates and contacts, Strategic Alliance Partners, Chamber of Commerce Members you know, and others)

- Publicity Contacts (which includes contacts from your local media like TV, radio, newspaper, magazines, etc.).

What I mean when I say “assemble your lists” is pull all the sticky notes, paper files, e-mail lists, etc., that you have together in ONE place.

Put them into digital format (a program like Microsoft Excel) and then clean them up.

Make sure you get everyone’s full contact information including full name, e-mail address, mailing address, phone numbers, and the like.

If you’ve got other data on these contacts like their birthday, spouse’s name, names of their children, etc., then even better!
Pull it all together and get it organized into a digital file.
Step 2: Build Your Database

Alright, after you’ve assembled your lists it’s time to organize your contacts into a database.

There are many programs that you can use to do this.
The very basic option is Microsoft Excel, but we recommend (and offer a coaching program which walks
you through exactly how to get it done) the ACT! Software as a great place to start.

ACT! is the program I originally was referred to and created my first database on back in the day.

We used it successfully for several years, before making the leap to a much more robust program that offers more in terms of marketing automation.

After you’ve pulled together all your contacts into lists and imported them into a database, you’ll be well served to continue gathering as much information as you can about your “Active Clients” and adding that info to your database.

This can be done in a simple with surveys and interviews.

Why is it important that you do this?

Well, the better data you have on your Active Clients,
the better you can profile them to go find more people just like them to market to!

And doing good research will almost always uncover a ton of previously ‘hidden’ opportunity in terms of
discovering additional products and services that your customers have a need for or want, uncovering great referral opportunities that are right under your nose, and much, much more.

****************************************************

I’ll be back tomorrow with 2 more steps to regaining control of marketing your fitness business.

But If you don’t want to wait on the e-mail series, you can download the complete “How To Never Run Out Of Leads!” special report and audio CD at:

http://www.DeepCoreSystem.com

To your success,
Sean

P.S. We’re holding a special 60-minute webinar next Wednesday at 1pm EST to go into great depth on how to take full control of your fitness marketing with a complete SYSTEM and coaching program that’s walks you through the process. Get full details when you download the “How To NEVER Run Out Of Leads Report” and audio CD at:

http://www.DeepCoreSystem.com

If you’re a sports fan like me, the past five days have been something close to nirvana.

Thursday night we saw the Celtics pull off the greatest comeback in NBA playoff history with Paul Pierce leading the way.

Sunday, Tiger and Rocco played to a tie in the US Open.

Sunday night the Celtics-Lakers game went down to the wire, with Kobe Bryant making a Michael Jordan-esque steal and dunk to cement the win at home.

Then yesterday…oh lordy…Tiger took home his 14th major championship on the 19th hole of sudden death.

Sports fans - it doesn’t get much better than this. 

We’re watching three of the greatest sports performers of all time do their thing on the most pressure-packed stages.

Now, I imagine some of you will disagree with me on this, but I don’t put golfers and basketball players in the same athletic category. 

Tiger’s an athlete, for sure, but golf is not the most trying athletic endeavor. It requires great hand-eye coordination, but not much in the way of real physical athletic prowess.

Look no further than Jack Nicklaus, Phil Mickelson, Craig Stadler (the ‘walrus’ - won the Masters in ‘82) and the cigarette smoking, beer drinking, ‘grip-it-and-rip-it’ Jon Daly who won the PGA in ‘91 and the British Open in ‘95. 

None of those guys could run a mile in under 8 minutes, probably can’t bench their own weight and, in what I consider the ultimate test of athleticism - the decathalon - they’d get their butts kicked by most highschool basketball players, let alone the pros.

Contrast that to the 6% bodyfat, 40″ vertical leap, 300lb bench, turn on a dime, explosive speed, non-stop running, twisting in midair, slam-dunking basketball players like Michael, Kobe, Paul Pierce, etc. and, well…you can see there’s a WIDE divide in athleticism - by my definition, at least.

So, athletic prowess aside, what do Kobe, Paul Pierce and Tiger have in common? What do they DO that separates them from their peers more so than anything else?

If you saw the AWESOME little bio-snippet they ran a few times during the US Open featuring Tiger and his Dad, you know the answer.

In that bio-piece, you hear Tiger’s dad talking about how, when he’d practice with Tiger during his youth, he’d make noise during Tiger’s backswing - dropping the bag of clubs and basically do anything he could to disrupt his son’s concentration.

After years of these shenanigans, Tiger learned to shut it all out…and focus…like a laser.

Tiger’s dad said to him, “You will never meet another person with the mental toughness you have.” “And he never did.”

Personally, I don’t like Kobe Bryant. I think he’s a diva. But I respect the hell out of his skill and his killer instinct. Reminds me of Michael.  Paul Pierce is the same way. He single-handedly carried Boston when he had to. And Tiger, well, we all know there’s probably nobody better on the golf course - ever - in the ‘clutch’.

These guys are mental giants. They have mastered their minds. And that’s the ultimate mastery. Far more impressive to me than physical mastery.  But when you put the two together, as all three of these guys have - you get an unstoppable force.

For many of us in this industry, because fitness is such a big part of our lives, we almost take for granted what we do to achieve physical mastery - to get and stay in top shape.

But the same discipline that makes you fit and healthy is easily translated into financial success. That’s what it boils down to…the discipline to do the right things at the right times…consistently.

Because then those actions become habits.

The problem for so many fitness professionals, possibly including you, is that you KNOW what you need to do to get and stay physically fit. You know the exercise protocols, you understand the nutrition - and so it’s easy to apply to your life.

But when it comes to the business side of fitness, you’re uncertain about the actions to take, the decisions to make. You don’t have a clear path forward. And that confusion results in either inefficient or improper action and decisions.

That’s why we put together a guide for you. It’s called DEEP CORE Fitness Marketing Secrets: How To Never Run Out Of Leads.

It’s f.r.e.e. along with a 60-minute audio CD Sean and I recorded explaining the fundamentals of effective marketing. You can get them both without co.st or oblig.ation right here:

http://www.DeepCoreSystem.com

Go Celtics,
Eric Ruth

P.S. On pages 9-14 of the guide, we show you the 6 steps for building your fitness business into a marketing machine. Now you’ll have the clarity - the precise path forward - you need. Then it just becomes a function of discipline to the system. And you’ve already proven, by your success in fitness, you have the necessary discipline. Get the guide and the audio here:

http://www.DeepCoreSystem.com

P.P.S. This has started a raging debate - lots of opinions about how to categorize an ATHLETE. Post your comments below (just click the little link).

A lot of folks talk about it, but very few “get it.”

What am I referring to?

I’m talking about the process of reaching ‘CRITICAL MASS’ in your fitness business.

CRITICAL MASS is a term used to describe “the existence of sufficient momentum in a system such that the momentum becomes self-sustaining and fuels further growth.”

It’s the place where your fitness business is totally booked out with clients, and you’ve got a waiting list 2 months deep to get into your facility.

You’re HOT… and everybody wants to work with you.

New business becomes totally fueled by word-of-mouth referrals, and your “buzz.”

This is the place that EVERY business wants to get to.

But very few understand HOW to do it.

Some think it’s not real.

Some think it’s ‘magic’.

Truth is, it’s the correct application of a SYSTEM.

And learning everything you can about that SYSTEM should be your #1 goal as a business owner.

In my new 13pg fitness marketing report I’m giving away the key principles and SYSTEM you need to follow in order to make this happen.

The report is called: Deep Core Fitness Marketing Secrets: “How To NEVER Run Out Of Leads!” and you can grab your copy now at:

http://www.DeepCoreSystem.com

We’re also giving away a companion audio CD, complimentary to the first 1000 people who request it.

As of now, over half of them are gone.

Make sure and request yours today at:

http://www.DeepCoreSystem.com

To your success,
Sean

P.S. Any hack can have a good month here and there, and it isn’t THAT hard to get a little success with your marketing every now and then. But what VERY few folks have ever learned about, is how to install a SYSTEM to ensure it happens month-in-and-month-out on auto-pilot. You’ll learn all about how to make this happen in the new Deep Core Fitness Marketing report at:

http://www.DeepCoreSystem.com

It’s Friday so let’s keep things light today.

If you’re a basketball fan like I am, then you were up late last night watching the Celtics take it to the Lakers.

What a comeback!

I think it might be a record for a finals game.

Whether you’re a Celtics fan or not, you’ve gotta love the heart that Paul Pierce puts into the game.

He’s played like a true champion all season.

Anyway, back to your fitness business.

Here’s question we get on a regular basis over here from fitness professionals and studio owners:

“I’m sick and tired of running my business month-to-month. And I’m ready to get serious about building a rock-solid business, once-and-for-all. But…

…What should I fix FIRST?”

And I’ll tell you, that question doesn’t have an easy one-size-fits-all answer.

But there definitely are things you SHOULD be checking in on and trying to address first.

And I’ve covered that (and shared a few stories about how we helped many of the top fitness business owners when they were ‘making a turnaround’) in our new report:

Deep Core Fitness Marketing Secrets:
“How To NEVER Run Out of Leads!”

It’s posted online at:

http://www.DeepCoreSystem.com

The answer is NOT what you would think.

And if you’re interested in learning more about it, I encourage you to download the report, print it out, and give it a read over the weekend.

You can also grab your copy of the companion audio CD we’ve recorded to go with the report, which you’ll find complete details on as soon as you download the report.

http://www.DeepCoreSystem.com

Have a great weekend,
Sean

P.S. Yesterday we had a top fitness business owner in town for a consulting day. And you know what we spent the majority of our day focusing on? The same ‘fixes’ I’ve talked about on the first page of the report. These ‘fixes’ work whether you’re trying to make a turnaround, or just want to take what you’ve got to the ‘next level’. And they are NOT what you would think.

http://www.DeepCoreSystem.com

It’s hot off the press, and you’ll want to get your hands on it now.

What am I talking about?

Well for sometime I’ve been working on a COMPLETE Fitness Marketing System that’s on par with our other Sales and Management programs for fitness business owners.

And after a lot of sweat and hard work, the full details are ready for you to read all about in a special report called:

Deep Core Fitness Marketing Secrets:

“How To NEVER Run Out Of Leads!”

If you’ve ever wondered how to finally get out of the month-to-month hole of always scrambling to find new prospects for your fitness business, then I encourage you to download this report, take the phone off the hook, bolt your door shut, and read this now.

Here’s where you’ll find it:

http://www.DeepCoreSystem.com

After you’ve downloaded the report, be sure and also request a copy of the brand new audio CD Eric and I have recorded on how to SYSTEMIZE your fitness marketing once-and-for-all.

And I do me SYSTEMIZE it… in a BIG way… as you’ll soon discover when you download this report!

http://www.DeepCoreSystem.com

To your success,
Sean

P.S. We have 1,000 copies of the CD here in the office, ready to ship. But it’s always hard for us to ’stay ahead of the curve’ when we give something like this away. So if you want to be sure you get a copy, get on over pronto and request one now at:

http://www.DeepCoreSystem.com

A quick note to let you know about the video I just posted.

It shows you the big, fat missing link in your fitness business.

It pinpoints EXACTLY where the CORE problem is.

After consulting with and speaking to thousands of fitness professionals since 1998, I’ve seen this nasty bugger over and over and over again.

It is the #1 PROBLEM facing every fitness business owner I know.

(And it’s NOT what you think)

Now we’re going to show you not only what it is…but also how to fix it.

Watch this 5 minute video right now:

http://www.NPEMegaTraining.com

Working for you,
Eric Ruth

P.S. Before you can fix ANY problem, let alone one this glaring and “hairy” - you have to know what it is. And I assure you…you DO have this problem in your fitness business:

http://www.NPEMegaTraining.com