Get the RIGHT things done, faster

It definitely gets easier to hit the “sweet spot” with products and services when you really understand your market and what they want.

And I’m happy to report we’ve done it again with Fitness Business PROJECT MANAGER PRO.

109 fitness professionals made the (tiny) investment to get it after I sent out my email on Tuesday.

Certainly the value proposition has something to do with it.

When you can offer something so obviously valuable, for so little, it makes the decision a no-brainer. You can see a straight talk explanation of WHY we made Fitness Business PROJECT MANAGER PRO so cheap in my letter here - and some of my art work

But lemme summarize the reason why for you:

Fitness Business PROJECT MANAGER PRO is like the squat…fundamental and vital to successful results.

None of your clients will be successful just doing bicep curls and leg extensions, right?

And none of our clients will be successful without a way to organize your work, get the right things done faster and systemize your business.

Just like the squat, PROJECT MANAGER PRO gives you core strength and stability. It builds the foundation for you.

And it gives _________ to your business and your life.

BRAIN TEASER: What’s the missing word?

In my book, that missing word is one of the sweetest there is.

Because it describes one of my most precious goals - and probably one of yours, too.

If it’s not a goal of yours, it should be, because when you have this, you have peace and genuine happiness.

If you’re feeling challenged by this brain teaser…that’s a GOOD thing.

Thinking is practically a lost art these days, because everyone’s so frazzled, our lives so harried.

Which is why __________ is so precious and prized.

(It’s on the tip of your tongue!)

HOW TO WIN A FREE COPY OF FITNESS BUSINESS PROJECT MANAGER PRO

Leave a comment below with your answer to this brain teaser.

At the end of the day tomorrow, I’ll randomly select 2 people who submitted the right answer and give them both a free copy.

If you already bought PROJECT MANAGER PRO, you can still participate. If you’re chosen, we’ll reimburse you for your purchase.

Put on your thinking cap and leave your answer in the comment section below (c’mon…you can do eet, waterboy!)

To a sharp brain and ________ in your life,

Eric Ruth

P.S. Hint: harmony.

P.P.S. Have I made this too easy?

If you’re drowning in your to-do list and struggling to get everything you can out of all you’ve got…and everything you can out of your staff and vendors, then there’s only ONE person I suggest you listen to…

Sean.

Yeah, that’s self-serving since he’s my business partner.

But it’s also true.

Because there’s a couple things he does at a higher level than anybody else I know:

- Fitness Sales
- Fitness Business Productivity and Management
- Fitness Business Systemization

I don’t call him the “big brain” for nuthin.

And he’s put his Charlie Brown sized noggin to work for you big-time.

See what I mean here:

http://www.FitBizProjectPro.com

Look, we’re practically giving this thing away.

And there’s a very good reason for that which I explain in my letter (the kind of straight talk you NEVER hear from anyone else).

You should read the letter for that reason alone.

Oh yeah…and to see my drawings.

I did a couple special drawings just for you. You’ll like them. They’re here:

http://www.FitBizProjectPro.com

To getting the RIGHT things done,

Eric Ruth

P.S. Fitness Business PROJECT MANAGER PRO is the system that takes you from where you are now, to where you want to be. Check it out and get it while the gettin’s good (price increase shortly)…

http://www.FitBizProjectPro.com

Friday night Brandy and I took Sean and Christina out to Angus Barn (famous steak restaurant here in Raleigh) for a farewell dinner…they’re heading home to Orlando this week. We had some really good laughs over some really good food.

My best friend from high school - and still my best friend today - was in town over the weekend for his son’s inline hockey tournament, so we caught a couple of those games - amazing 12 and 13 year old athletes putting on a show!

But now it’s Monday morning, and I’m back at it, chopping away to get the work done, just like you.

But I’m willing to bet my work is much more focused than yours, and therefore much more productive.

I’m not bragging - it wasn’t always this way.

I used to drown in my TO-DO list. And few things cause more stress than that. You know what I mean?

It’s miserable when you’re constantly playing catch-up…and you never seem to catch up.

That misery can overflow into every aspect of your life - sapping a lot of the fun and enjoyment out of everything you do - because you’ve got this dark cloud of work following you around all the time.

For me the change came when Sean developed and implemented a project management system for all of us here at NPE. It provided structure, organization and efficiency to our work flow.

It’s killer stuff - kind of like bolting a turbo-charger onto the business. We get so much done, and done right, in really compressed periods of time.

And since we hear so often from fit-pros how they struggle with getting the right things done, how they’re drowning in their TO-DO list just like I was, Sean’s put together a quick and easy project management system for you.

The key word there is SYSTEM.

As always, we don’t just give you a bunch of ideas or tips. You can get that stuff anywhere.

What I needed to double my productivity was a “box” to work in. A structured system.

I imagine that’s what you need, too.

Well, you’ll get it tomorrow - Sean’s putting the final touches on it today (while also managing 11 other projects, including his move to Orlando - the packers are at his house right now).

If anybody knows project management inside and out, it’s Sean. As a company, we’ve invested tens of thousands in his education, and he took that education and applied it.

If you ever get a chance to see “behind the curtain” of our business, it will stun you.

And that’s possible because we have a killer project management system in place.

If you want one too, we’ll have it for you tomorrow…and it’s so cheap the price will make you chuckle.

Make it a great week,

Eric Ruth

P.S. That client retention interview Sean mentioned in yesterday’s email is smokin’ hot. You can get it with your 30-day free trial membership to Fitness Business Connection.

P.P.S. RIP Billy Mays, master pitchman.

Seems like a lot of people caught my reference about personal training client retention secrets in Friday’s post.

But in case you missed it, here’s the scoop:

Just before writing Friday’s blog post, I recorded an intro for our July Audio Success CD of the month.

And it’s a killer interview with a PhD sport and exercise psychologist from Australia who did his thesis work on Personal Training Client Retention.

I was forwarded this interview from our partners running all the NPE programs down in Australia & New Zealand, listened to it while on the road last week, and enjoyed it so much that we’re gonna send this out right away to all Fitness Business Connection members for the July CD of the month.

If for some crazy reason you are NOT currently a Fitness Business Connection member, and reading this message now, then get on over and register now (heck it’s complimentary trial for goodness sakes) and you’ll get this in the mail when we ship next week.

How much is retaining just 1 more client for another month OR renewing a client for another ‘pack’ of sessions this month worth to you?

A few hundred dollars?

A few thousand dollars?

My guess is if you’re at all like most fitness businesses, maximizing client retention ESPECIALLY during the summer months is pretty important.

So get on over and register for the free trial, and we’ll send this right out to you.

To your success,
Sean

P.S. Did I mention we’ll ship this to you complimentary with your no-obligation trial?

All you have to do is pick-up the $4.95 shipping charge. That’s it.

I really want you to have this CD. I know it will help your fit biz this summer. You pick up the shipping, and we’ll send it to you right now at our cost. Not to mention all the other benefits of Fitness Business Connection membership you can test-drive FREE for 30 days.

We’ve got a ton of stuff going on right now at the NPE home office.

So, thought the best way to give you all the updates was in this blog post.

In no specific order, here they are:

1. I-AM RAINMAKER is going OFF!

Unless you were in a cave this past week you probably heard that we launched I-AM RAINMAKER on Wednesday with 118 new customers joining the program. Our goal was to start with 100.

But before we could shut the thing down, a rush of folks came through the door.

We’re glad to have em’, but it’s keeping our staff and support teams busy right now with getting everyone trained and up to speed on the system.

Today’s fast-start training webinar just rocked, and I gotta say the more we get into taking folks through this thing we’re all stoked on it.

It simply CRUSHES anything out there when it comes to providing you with simple, turn-key, done-for-you marketing services with integrated technology.

Each month we’re providing a hot newsletter AND offline postcard (which the system mails for you) to do all your follow up.

And that’s just the tip of the iceberg.

Today we reviewed how to hook up scripts to your website, so you can track within a contact record who’s visiting your site, when, how long they are on, what pages they are visiting, and more.

AND you can even watch it all happen real time on your IPhone or through a Google Gadget if you run gmail.

Don’t know if that all sounded like crazy geek talk or not, but let me clarify…

I-AM RAINMAKER IS the ultimate marketing machine.

And you’re gonna want to get in on this.

To join the waiting list for the next time we reopen (hopefully less than 30 days as we get everyone off the ground here) then join the list here.

2. Yesterday’s GOLD PLUS call-in day rocked

Yesterday was our regular scheduled Q2 call-in day for GOLD PLUS members. Eric and I fielded calls non-stop for 4 hours straight. With some AMAZING stories of folks just rocking.

It was so awesome to hear from folks in the US, Canada, and even the UK.

Especially since when you turn on the mainstream media right now, all you here is bad news.

It’s great to here nothing but GOOD NEWS about how are members are thriving.

And so many had wonderful things to say about going through a course like AUTO-CLOSER over a year ago. And how it continues to produce for them, month-in-and-month out… even in a slower paced economy.

Hats off to all our members.

We give you the systems, tools, and coaching… but it’s YOU guys who take full responsibility for your success, implement, and make things happen.

Well done.

3. We’re moving next week

I moved up to Durham, NC 2 years ago for Eric and I to knuckle down building this business. And we’ve certainly accomplished all our goals to date and then some.

But Durham hasn’t grown on me, and frankly we’re at a point now where I’ve got time to have a life… in addition to having our killer business… now that we’re over the “start up” phase hump.

So a few months ago Christina and I made the decision we wanted to move back to Orlando and now we’re making it happen this week.

Eric mostly writes from his home office anyway, and we get together face-to-face for project work and our 2-day monthly meeting offsite. So this doesn’t affect our operations in any way (except now Eric will be flying to Orlando once a month for our meetings, instead of Dick flying up to NC).

What does this mean to you?

Well, just bear with us over the next couple weeks.

As we shut down the office here, Christina and I pack up our house, and Monday the movers come to load everything up in trucks… next week will be a little slower on handling support e-mail, phone, etc.

But by the end of the holiday weekend, and Monday July 6th, our new office will be set-up, phones turned on and internet hooked up (hopefully), and we’ll be  settled in our new house.

So… not too much downtime given it’s a significant transition for our office and team.

4. New staff coming on board over the next 2 weeks

Some of our staff are moving to Orlando. Some will go to virtual status. Some will stay virtual status. And we’re got some new hires coming on board shortly.

I’ll be doing final interviews Monday, July 6th with canidates for our new customer service manager starting that week.

So you’ll have someone new to talk to when you call the office or e-mail support shortly.

Dick and Christina conducted first round interviews yesterday in Orlando, and from what I hear we have some great candidates for the position. I’m looking forward to their final interviews and adding a strong new member to our team.

5. Something special we decided to share will be announced next Tuesday

Over the last 2 weeks, we’ve been hearing a LOT of folks talking about struggles with organization, efficiency, time management, and overall ‘getting things done’.

Not that everyone doesn’t struggle with this as they grow as an entrepreneur and business owner, BUT….

… we’re hearing more and more about it lately.

I-AM RAINMAKER addresses much of that on the marketing side, because we’re able to essentially do-your-fitness-marketing-for-you.

But there are other important aspects to this as well, and REAL business systems that we’ve shared with our top clients over the past several years to address this.

Our thoughts had always been to reserve this content and training for just our ‘high-level’ groups.

But now our thoughts have changed a bit.

We’re committed to giving everyone all that we can.

And there couldn’t be a more important time than now to develop laser like focus and become what we like to call a ‘MASTER PRODUCER’.

So, stay tuned for info on this coming Tuesday.

Your gonna really benefit from this material, and we’re looking forward to sharing it with you.

Ok, that’s all for now.

Have a great weekend.

I’ll be knee deep in packing boxes most of the time.

We’ve got movers showing up Monday am, and a lot to get ready between now and then so…

…wish me luck!

Best,
Sean

P.S. Just before writing this blog post, I recorded an intro for our July Audio Success CD of the month. And it’s a killer interview with a PhD sport and exercise psychologist who did his thesis work on Personal Training Client Retention.

I was forwarded this interview from our partners running all the NPE programs down in Australia, listened to it while on the road last week, and enjoyed it so much that we’re gonna send this out right away to all members for the July CD.

If for some crazy reason you are NOT currently an NPE member, and reading this post now, then get on over and register at Fitness Business Connection (heck it’s FREE trial for goodness sakes) and you’ll get this in the mail when we ship at the end of next week.

How much is retaining just 1 more client for another month or ‘pack’ of sessions worth to you? A few hundred dollars? A few thousand dollars?

My guess is if you’re at all like most fitness businesses, maximizing client retention ESPECIALLY during the summer months is pretty important. So get on over and register for the free trial, and we’ll send this right out to you.

Ok, we’re all a little weary here this morning.

Kinda like the hangover after an all-nighter.

Yesterday ended up being a huge day.

As we were shutting down, a bunch of folks managed to ’sneak through the back door’ of our sales letter and grab a spot.

All in all we ended up with 118 folks that joined the program yesterday.

Now we’re devoting our total focus and energy to getting those folks up and running with the system, as fast as possible, and getting SERIOUS fitness marketing results.

If you missed joining yesterday, but want to stay notified when we re-open (could be less than 30 days depending on implementation of our new members), then join notification list here.

Ok, that’s all for today.

I’m off to prep for our fast-start training with I-AM RAINMAKER customers today.

Take care,
Sean

P.S. This system really is the most significant contribution we’ve made to the industry since releasing our VIP programs 1.5 years ago. If for some reason you still have no idea what I-AM RAINMAKER is all about, then get on over and read the info… then register to get a heads up when we reopen (hopefully less than 30 days) here.

P.P.S. Congrats to all our new I-AM RAINMAKER customers. Your fitness marketing will never be the same again!

Clint Barr
John Piacentino
Keith Colby
Michael    Lindsay
Pamela Kirkland
Nicole Simonin
Dan Cardoza
Mary Layne
Andrew Voris
Moses Jardin
Peter Gibbs
John Aaron Villarreal
Meagen Solie
James Borden
Shondelle Solomon
John Hinkle
Kevin Lau
Bradley    Scott
Brady Burns
Ken Edelson
Fred Rathstone
Shawn Eichorn
Anton Iskerskiy
Jennifer Schaecher
Suzanne    Oppedisano
Debbie Rushton
Mike Stare
Scott Burr
James C Jackson
Mark Tolle
Keith Duncan
John Nies
Dennis Carroll
Anthony    Cortopassi
Suzanne    Lynch
Chad Smith
Michael    Davis
Richard    Lauro
Jason Morgan
Andrew Wallis
Sandy Liebman
Sue Teoli
Owen Evans
Michael    Tracy Eckerman
Jason Zaretzky
Jeff Gauthier
Eric Gelder
Jaylin Allen
J.R. Kuchta
David Pagni
Vic Magary
Ryan Joiner
Georgette Pann
David Wehrenberg
Jason Wood
Daniel Remon
Ryan Bushfield
Jennifer Wrightington
Wally Elayan
Mike Searls
Tim Drown
Brad Linder
Hristo Hristov
John Abbinanthi
Randy Hartz
Rafael Moret
Russell    Wakefield
Reginald Dulaney
Marjorie Bowen
Howard Panes
Clint Phillips
Vishy Dadsetan
Mark Bodine
Wendy Harris
Bryan Schroeder
Pam Skerman
Cord Reisdorf
Tony Kroll
Kris Thomas
Luke Prentiss
Rolanda    Beacham
Jason Tivis
Rommel Acda
Rick Evans
Nicholas Osborne
Nicolle    Cote
Herb Dawson
Shayne Cahill
Ron Russell
RB Berry
Rob Finne
Marty Velasco
Larry Wasserman
Shannon    Yontz
David Hoffmaster
Kathy Stocker
Zack Philpot
Ben James
Conni Ponturo
Justin La Pointe
Shane Williamson
Boo Sadikot
Mark Chivers
John St.Sauveur
Spencer    Cuckney
Von James
Craig Poindexter
Kevin Bailey
Sandor Sommer
Tom Schiltz
Brandon    Loewen
Darren Ruth
Dirk H
Debby Lukas
Beng Hin Yeoh
Vishy Test
Alexander Morentin
Lou Siri

Welcome To The Machine:

Scott Burr
James Jackson
Mark Tolle
Keith Duncan
John Nies
Dennis Carroll
Anthony Cortopassi
Suzanne Lynch
Chad Smith
Michael Davis
Richard Lauro
Jason Morgan
Andrew Wallis
Sandy Liebman
Sue Teoli
Owen Evans
Michael Eckerman
Jason Zaretzky
Jeff Gauthier
Eric Gelder
Jaylin Allen
J.R. Kuchta
David Pagni
Vic Magary
Ryan Joiner
Tammy Greear
David Wehrenberg
Jason Wood
Daniel Remon
Ryan Jennifer
Wally Elayan
Mike Searls
Tim  Drown
Brad Linder
Hristo Hristov
John Abbinanthi
Randy Hartz
Rafael Moret
Russell Wakefield
Reginald Dulaney
Marjorie Bowen
Howard Panes
Clint Phillips
Vishy Dadsetan
Clint Barr
John Piacentino
Keith Colby
Michael Lindsay
Pamela Kirkland
Nicole Simonin
Dan Cardoza
Mary Layne
Andrew Voris
Moses Jardin
Peter Gibbs
John Villarreal
Meagen Solie
James Borden
Shondelle Solomon
John Hinkle
Kevin Lau
Bradley Scott
Brady Burns
Ken Edelson
Fred Rathstone
Shawn Eichorn
Anton Iskerskiy
Jennifer Schaecher
Suzanne Oppedisano
Debbie Rushton
Mike Stare

If you’re not over on the site ASAP, you’re gonna miss this round.

We’re now live for registration on I-AM RAINMAKER at:

http://www.fitbizrainmaker.com

Get over there now and grab one of the just 100 spots we’ve got open today.

Given the tremendous interest in the program, we expect this thing to be shut down quick.

http://www.fitbizrainmaker.com

Sean